Whitepaper New Type of Russian Love
2020
Happy Thinking People

Russia is changing fast - in ways that are not immediately obvious. Based on our extensive work in numerous categories, this new study describes societal shifts, how people are organising differently to become forces for good - and suggests areas that brands could tap into. Here are some hard facts that support the view that Russia deserves a closer look:
- the world's 11th largest economy by Gross Domestic Product
- world's fastest growing stock market in 2019
- largest country in the world by land, and with a record 11 time zones
- falling unemployment rates - currently below 5%
Enjoy!