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Oliver Frangakos, Dynata „KIs wie ChatGPT stellen eine Herausforderung für die Qualität von Marktforschungsdaten dar“
veröffentlicht am
Whitepaper Brush it up! – Optimising e-Commerce
Eingestellt:
Jahrgang:
2021
2021
Herausgeber:
respondi
respondi
How to reach your target group at the right moment, at the right place E-commerce is booming and even in product categories with a high amount of offline purchases, digital touchpoints are playing a more and more important role. But, where is the best place to get in touch with your target group? How do they navigate through both the web and retailers' websites? Where do they get their information from, where do they actually make the purchase? And finally - who exactly is your target group?
Find out how to optimise your e-commerce business based on a complete understanding of your target group and their online behavior. Our unique approach of combining behavioral and declarative data delivers reliable insights for a measureable impact on your ROI.
