The make or break factor - the gap between what consumers say and do [engl.]

Aufzeichnung anfordern

Consumer opinion regarding your product, your brand... is a must. But you also need accurate predictions of what they will do, how they will behave, what they will decide. Therefore, you need to measure what goes beyond their opinions. To take control of this "make or break" factor, your consumer research should combine explicit and implicit methods. This is what we want to share through a case study showing the risk of the gap between what "I say" & what "I do" for two major brands wanting to increase their marketing ROI & sales. And all of this in an actionable, easy to understand and cost-efficient package.

Über marktforschung.de

Branchenwissen an zentraler Stelle bündeln und abrufbar machen – das ist das Hauptanliegen von marktforschung.de. Unser breites Informationsangebot rund um die Marktforschung richtet sich sowohl an Marktforschungsinstitute, Felddienstleister, Panelbetreiber und Herausgeber von Studien, Marktdaten sowie Marktanalysen als auch an deren Kunden aus Industrie, Handel und Dienstleistungsgewerbe.

facebook twitter xing linkedin