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C
- CA
- Cabbage Letter
- Cache
- CAPI
- Carry-Over-Effekt
- CASI
- CATI
- Celebrity
- CES
- CGI
- CGI-Script
- Channel
- Chat
- Chi-Quadrat-Test
- Churn Rate
- Cine-Light
- City-Light
- Claim
- Click-me-Befragung
- Click-Tracking
- Clickstream
- Client
- Clusteranalyse
- CMC
- Co-Branding
- Co-Promotion
- Codieren
- Cognitive Walkthrough
- Collaborative Filtering
- Communication Networks (CN)
- Community
- Compagnon-Verfahren
- Conjoint-Analyse
- Consideration Set
- Content
- Convenience Good
- Cookie
- Copy
- Copy-Strategie
- Corporate Brand
- Corporate Design
- Corporate Identity
- Country-of-Origin-Effekt
- Coupon-Anzeige
- CPC
- CPL
- CPM
- CPO
- CRM
- Cronbachs Alpha
- Cross-Branding
- Cross-Selling
- CSAT
- CTR
- Customer Centricity
- Customer Experience
- Customer Experience Mindset
- Customer Journey
- Customer Lifetime Value