Wiki / Lexikon - Erklärungen zu über 1.000 Fachbegriffen aus Marktforschung und Marketing

B
- B2B-Befragung
- B2B-Marken
- B2B-Marktforschung
- B2C-Befragung
- B2C-Marken
- B2E-Befragung
- Backbone
- Bandbreite
- Bandwagon-Effekt
- Banner
- Banner-Rotation
- Basis
- Befragung
- Befragung "by disc"
- Befragung per Attachment
- Befragung per E-Mail
- Befragungsarten
- Begleitende Marke
- Behavioral Branding
- Beihefter
- Beikleber
- Beilage
- Benchmark
- Benefit
- Benutzungsmarke
- Beobachtung
- Beobachtungseffekt
- Beta-Fehler
- Betriebliche Marktforschung
- Betriebstypenmarke
- Bias
- Bildwirkungseinheit (BWE)
- Billboard
- Billigmarke
- Billing-Insert
- Biotisches Leitfadeninterview
- Bipolare Skala
- Black List
- Blickregistrierung
- Body-Copy
- Brand
- Brand Analysis
- Brand Awareness
- Brand Building
- Brand Character
- Brand Community
- Brand Controlling
- Brand Design
- Brand Equity
- Brand Essentials
- Brand Execution
- Brand Extension
- Brand Harmonization
- Brand Identity
- Brand Image
- Brand Loyalty
- Brand Management
- Brand Migration
- Brand Name
- Brand Parity
- Brand Personality
- Brand Positioning
- Brand Power
- Brand Processing
- Brand Relevance
- Brand Revitalization
- Brand Vision
- Brandalism
- Branded Article
- Branded Houses
- Branding
- Branding-Forschung
- Brandlands
- Branduct
- Broschürenformate
- Browser
- Bruttoreichweite
- Bruttostichprobe
- Bulletin Board
- Business-to-Business
- Business-to-Consumer
- BVM