17.05.2022 - 16:00 Uhr (50 Min.) Why silence is not always golden: The underrated benefits of market research for PR, illustrated by the case for the World Gold Council

Market research is an important but often under leveraged tool in professional press and public relations work. By working on a deeply human level, market research is founded on the principle that if you really want to lead with people, you ought to understand them. This has potential to be of great benefit in the professional press & PR spaces.

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