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- Advanced Conjoint for product and pricing decisions in an online shopping world
Videoaufzeichnung Advanced Conjoint for product and pricing decisions in an online shopping world
veröffentlicht am
// Yasemin Özdemir, Alexander Wendland - Factworks GmbH
Shopping has evolved dramatically in recent years. Online shopping experiences provide us with an almost complete transparency of categories, with easy ways to compare products and find the best prices. At the same time, how we pay for products or services is changing, with subscription models, tiered pricing schemes and bespoke services gaining ground.
However, market research techniques for product and pricing optimization often still rely on the same stimuli presentation and analysis techniques that have been used for decades, falling short on covering more choice and tailored approaches that come with today’s product and pricing realities.
In this session, Factworks will showcase solutions for displaying realistic consumer choices that help get more out of proven conjoint techniques.
