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Digitale Transformation Digitale Transformation und Kundenerlebnis: Ein Blick auf verschiedene Branchen
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Videoaufzeichnung The President's View of the Market Research Industry
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// Kristin Luck, ESOMAR President, Prof. Horst Müller-Peters, Editor marktforschung.de
Cint buys Lucid, IRI and NPD merge, Nielsen is taken over by a financial investor - M+A activities in the market research industry gained significant momentum again.
- What happened in the last months?
- And what is the outlook for the coming years? How will the industry develop?
- What role do start-ups currently play for the industry?
Prof. Horst Müller-Peters, publisher and co-founder of marktforschung.de and himself experienced in M+A, talks about all this with ESOMAR President Kristin Luck, who not only has a marketing and market research background, but is also an investment banker herself.
ESOMAR stands for the European Society for Opinion and Market Research. It has been operating for nearly 70 years and stands as the global association for the research industry.
About Kristin Luck
Kristin Luck is ESOMAR President and also serves as an advisor and growth strategist to firms in the marketing services and technology through her consultancy, ScaleHouse. She is the founder of three marketing analytics companies that she led to successful PE backed exits.
Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S.
Kristin regularly contributes to both the commercial and academic press where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.
She is also the Founder of Women in Research (WIRe), which supports a community of over 15,000 researchers globally.
