Videoaufzeichnung War for talents - How can the market research industry win the battle for talents?

The "war for talents" has recently arrived in the German market research landscape. Even for junior positions, many institutes are finding it increasingly difficult to find employees. Graduates from market research-related study programmes such as (economic) psychology, sociology, statistics and business studies are finding their way into the market research industry less and less often.

We will talk to HR managers from international institutes about how they see the "war for talent" happening in the industry and what approaches they are taking to still find employees with different levels of experience. We will also talk about the differences that exist in the various markets.

Under the moderation of Holger Geißler, chief editor at, the following experts will discuss:

  • Graciella Garmann, COO Norstat, Norway
  • Sabine Reiter, Talent Acquisition Team Leader Mainland Europe & Africa Middle East Kantar, Germany
  • Roderick Bekker, Global HR Manager SKIM Group, Netherlands

The discussion will be held in English.

Graciella Garmann is the Chief Commercial Officer at Norstat. In the role as CCO she is responsible for the company’s commercial and sustainability strategies across Europe.  Garmann brings more than 15 years of experience in leadership roles in the professional services market. She joined Norstat from KPMG where she held various management roles within strategy, business development, clients & markets and managed services.

Sabine Reiter is Talent Acquisition Team Leader - Mainland Europe & Africa Middle East at Insights by Kantar. Before joining Kantar in 2019, she worked internationally as a Talent Acquisition Manager at Johnson Controls, Siemens and Siemens Management Consulting, among others.

Roderick Bekker is Global HR Manager at SKIM Group, an international market research company from the Netherlands. Before joining SKIM in 2017, he studied Human Resource Management at Erasmus University Rotterdam.

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