Videoaufzeichnung How Insights Professionals Can Take Advantage Of Smart Products And The Internet Of Things – Case Studies From The Automotive Industry And Connected Cars

Smart, connected products and the internet of things enable a new relationship between enterprises and their customers. Smart products capture insightful details about customer preferences and establish a direct channel to respond to – or even influence – customer requirements.

They enable data-driven business and dramatically change the work of insights professionals, marketeers and engineers. These roles will be empowered to – and measured on - turning insights into business outcomes. In the presentation Joachim Klink will discuss opportunities and challenges of this development using the example of connected, software defined cars.


About Joachim Klink

Joachim Klink is Head of Autonomous Driving and Integrated Mobility at T-Systems International. He joined the company in 2016 and has since been responsible for ongoing customer projects and innovations in the respective areas. Previously, he held various positions as Director Automotive Industry at Hewlett-Packard Enterprise, focusing on Intelligent Mobility and Sales & Aftersales Transformation.

The graduate mechanical engineer spent the majority of his more than 25 years of professional experience driving innovations for connected vehicles and customers.



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