- Mastering Innovation: Hansgrohe's Case Study on Revealing Consumers' True Purchase Intent for New Products
29.11.2023 - 14:00 Uhr (30 Min.) Mastering Innovation: Hansgrohe's Case Study on Revealing Consumers' True Purchase Intent for New Products
Together with Rachel Leow, Innovation Lead at Hansgrohe, Horizon Founder & CEO Daniel Putsche will provide hands-on insights into the behavioural and quantitative approach of uncovering the true purchase intent from a target audience, sourced via social networks onto landing pages for any kind of strategic consumer product decision. The presentation will cover:
- Overview of the approach
- How/where to integrate this kind of research into existing processes
- Case-Study for the Hansgrohe product
If you are working in innovation (from junior to senior level), consumer insights, or product management, this session will make you rethink how you are approaching decision-making.
[english, 30 min]