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Videoaufzeichnung Why you need more punk in your CX life!
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// Adrian Swinscoe, best-selling author, Forbes contributor, speaker, investor, advisor and aspirant CX Punk; Holger Geissler, marktforschung.de
To achieve difference and stand out from the crowd whether that is as an individual or a brand is increasingly difficult with many voices saying that they feel like they are in a maelstrom and are struggling to keep up.
Competition, differentiation, disruption, artificial intelligence, automation, big data, omni-channel, personalisation, behavioural science, privacy, ROI challenges …. these are only some of the issues that CX and research professionals are are wrestling with. In a punchy and colourful way, Adrian will explore why taking a more punk approach to these challenges will help CX and research professionals harness their creativity and deliver the outcomes that we all want to see.
About Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, investor, advisor and aspirant CX Punk. He published a best selling book in 2016 called How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson), published a genre busting book: Punk CX in 2019 and has just published an exciting follow up: Punk XL at the end of 2021. Adrian is a frequent writer, podcaster and speaker on all things related to customer service and experience.
He has been growing and helping develop customer-focused large and small businesses for over 25 years now. His clients have included brands such as Sky, NowTV, Apple, ING, KFC, Philips, Cancer Research UK, Talk Talk, Gazprom, Intercontinental Hotel Group, Olympus, Harper Collins, the UK Gov’s Crown Commercial Service, Microsoft, Nespresso, Pearson and Costa Coffee as well as numerous tech vendors and many smaller and medium sized businesses.
