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Oliver Frangakos, Dynata „KIs wie ChatGPT stellen eine Herausforderung für die Qualität von Marktforschungsdaten dar“
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Videoaufzeichnung AI powered consumer insights: Maximize the impact of your research
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// Stefka Mihaylova , VP Sales , Europe.
Online research platforms are playing a great role in digitizing traditional research. The platforms are infusing agility and scalability into research methodologies and processes.
However, do online research platforms mark the end of research's digital transformation? What can researchers do further to improve their CX and UX research?
The answer is to adopt Artificial Intelligence.
In this session, learn how AI is the next big upgrade in consumer research and user research. Learn how AI technologies are powering research platforms and infusing accuracy along with agility and scalability to research.
Stefka has 8+ years of experience in SaaS sales, predominantly working in the Market Research industry. She has deep business knowledge in combination with expertise in qualitative, quantitative and AI-led research technologies.
