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Oliver Frangakos, Dynata „KIs wie ChatGPT stellen eine Herausforderung für die Qualität von Marktforschungsdaten dar“
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Videoaufzeichnung What in the world are we thinking? Sparking change with consumer research and social data
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// Ed Crook - Brandwatch
Ed Crook, Chief Strategy Officer at Brandwatch, will take the virtual WdM23 stage to discuss how recent events have shifted digital behaviours and why it’s so important to understand and keep up with consumer needs to thrive in this ever-changing world.
In this masterclass, you will learn:
- What’s changed, and how consumer expectations are shifting
- How to create affinity and loyalty in this new world
- Ways to combine survey and social data
