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Oliver Frangakos, Dynata „KIs wie ChatGPT stellen eine Herausforderung für die Qualität von Marktforschungsdaten dar“
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Videoaufzeichnung How do online video-based ads perform in reaching millennials and Gen-Z?
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// Simon Kluge, Senior Business Partner at DVJ Insights
Disruptive social platforms change our digital media consumption behavior rapidly. Younger generations become digital natives of social platforms which enables them to feel different to more senior generations. Various new ad formats arise, and marketers need more insights into how they work and how to use them effectively. DVJ has undertaken a multi-country study to challenge the company's innovative video ad pretest solution within the realms of these new social platforms, with a dedicated scope on millennials and Gen-Z. In this presentation, you will learn how various video ads performed among these important consumer segments. And based on our learnings and recommendations, we will enable you to make better use of these new digital formats of advertising.
