Marktanalyse - Writing Instruments in Thailand

Euromonitor
07.2017
20 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Thailand
Sprache:
Englisch

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Writing instruments registered current retail value growth of 5% to reach sales worth THB14.6 billion in 2017. Schools, universities and offices are major sources of usage of writing instruments. The support by the higher education industry contributes to overall demand for writing instruments. Moreover, great product variety is found targeted towards people desiring special design of pens and pencils. There are more user-friendly writing instruments which are offered at higher price points, suc...

Euromonitor International's Writing Instrumentsin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WRITING INSTRUMENTS IN THAILAND

Euromonitor International

July 2017



LIST OF CONTENTS AND TABLES



Headlines

Trends

Prospects

Category Data

Table 1 Sales of Writing Instruments by Category: Volume 2012-2017

Table 2 Sales of Writing Instruments by Category: Value 2012-2017

Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017

Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017

Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016

Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016

Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017

Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022

Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022

Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022

Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022

Nan Mee Co Ltd in Personal Accessories (thailand)

Strategic Direction

Key Facts

Summary 1 Nan Mee Co Ltd: Key Facts

Summary 2 Nan Mee Co Ltd: Operational Indicators

Competitive Positioning

Summary 3 Nan Mee Co Ltd: Competitive Position 2016

Executive Summary

Positive Performance Driven by Tourists and Women

Differentiated Marketing Campaigns Create Lively Scene

the Competitive Environment in Personal Accessories Remains Fragmented

Online Sales Inevitably Grow

Steady Growth Expected for Personal Accessories

Key Trends and Developments

Thai Government Launches Supportive Economic Stimulus Programmes To Spur A Shopping Spree

the Rise of the 'she-conomy' Drives the Sales Performance of Personal Accessories

Product Exclusivity and Limited Collection Launches Prompt Consumers To Spend

Market Data

Table 12 Sales of Personal Accessories by Category: Volume 2012-2017

Table 13 Sales of Personal Accessories by Category: Value 2012-2017

Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017

Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017

Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016

Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016

Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017

Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022

Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022

Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022

Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022

Definitions

Sources

Summary 4 Research Sources

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