Marktanalyse - Writing Instruments in India

Euromonitor
07.2017
18 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Indien
Sprache:
Englisch

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There was growing demand for colouring books for adults which acted as a key growth driver for writing instruments in India. These colouring books are generally positioned as fun and educational. Due to the intricate designs, acting as a stress buster and increasing mind focus, these books found popularity among adults. Keeping up with this trend, several leading publishing houses also launched such books for adults. For instance, Penguin Books India launched the Bagh-e-Bahar: A Mughal Garden by...

Euromonitor International's Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WRITING INSTRUMENTS IN INDIA

Euromonitor International

July 2017



LIST OF CONTENTS AND TABLES



Headlines

Trends

Prospects

Category Data

Table 1 Sales of Writing Instruments by Category: Volume 2012-2017

Table 2 Sales of Writing Instruments by Category: Value 2012-2017

Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017

Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017

Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016

Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016

Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017

Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022

Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022

Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022

Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022

Hindustan Pencils Ltd in Personal Accessories (india)

Strategic Direction

Key Facts

Summary 1 Hindustan Pencils Ltd: Key Facts

Competitive Positioning

Summary 2 Hindustan Pencils Ltd: Competitive Position 2016

Executive Summary

Personal Accessories Growth Slows Slightly

Increasing Presence of Global Brands

Personal Accessories Remains Fragmented

Jewellery and Watch Specialist Retailers Remains the Key Channel for Sales of Personal Accessories

New Tax Regimes Expected To Affect Demand

Key Trends and Developments

Brands Gain Competitive Edge by Having A Presence Across Categories

the Advent of Lightweight Jewellery and Smartwatches

Specialist Retail Channels Remain Dominant Sales Channels

Market Data

Table 12 Sales of Personal Accessories by Category: Volume 2012-2017

Table 13 Sales of Personal Accessories by Category: Value 2012-2017

Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017

Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017

Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016

Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016

Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017

Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022

Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022

Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022

Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022

Definitions

Sources

Summary 3 Research Sources

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