Marktanalyse - Womenswear in Hungary

Euromonitor
02.2016
31 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Ungarn
Sprache:
Englisch

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Retail value sales of womenswear in Hungary increased by 9% in 2015. This was mainly driven by increasing demand, as the average unit price did not increase significantly, due to low inflation and strong competition amongst players in the category. In addition, large international chains, such as H&M, Tesco, with its F&F private, and KiK, launched intensive TV advertisement campaigns, primarily focused on womenswear. Moreover, Lidl also aired a renewed weekly TV spot throughout the year,...

Euromonitor International's Womenswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WOMENSWEAR IN HUNGARY

Euromonitor International

February 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Womenswear: Volume 2010-2015

Table 2 Sales of Womenswear: Value 2010-2015

Table 3 Sales of Womenswear: % Volume Growth 2010-2015

Table 4 Sales of Womenswear: % Value Growth 2010-2015

Table 5 NBO Company Shares of Womenswear: % Value 2011-2015

Table 6 LBN Brand Shares of Womenswear: % Value 2012-2015

Table 7 NBO Company Shares of Women's Nightwear: % Value 2011-2015

Table 8 LBN Brand Shares of Women's Nightwear: % Value 2012-2015

Table 9 NBO Company Shares of Women's Outerwear: % Value 2011-2015

Table 10 LBN Brand Shares of Women's Outerwear: % Value 2012-2015

Table 11 NBO Company Shares of Women's Swimwear: % Value 2011-2015

Table 12 LBN Brand Shares of Women's Swimwear: % Value 2012-2015

Table 13 NBO Company Shares of Women's Underwear: % Value 2011-2015

Table 14 LBN Brand Shares of Women's Underwear: % Value 2012-2015

Table 15 Forecast Sales of Womenswear: Volume 2015-2020

Table 16 Forecast Sales of Womenswear: Value 2015-2020

Table 17 Forecast Sales of Womenswear: % Volume Growth 2015-2020

Table 18 Forecast Sales of Womenswear: % Value Growth 2015-2020

C&a Mode Kereskedelmi Kft in Apparel and Footwear (hungary)

Strategic Direction

Key Facts

Summary 1 C&A Mode Kereskedelmi Kft: Key Facts

Summary 2 C&A Mode Kereskedelmi Kft: Operational Indicators

Retail Operations

Summary 3 C&A Mode Kereskedelmi Kft: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 4 C&A Mode Kereskedelmi Kft: Competitive Position 2015

Tesco-globál Áruházak Zrt in Apparel and Footwear (hungary)

Strategic Direction

Key Facts

Summary 5 Tesco-Globál Áruházak Zrt: Key Facts

Summary 6 Tesco-Globál Áruházak Zrt: Operational Indicators

Retail Operations

Summary 7 Tesco-Globál Áruházak Zrt: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 8 Tesco-Globál Áruházak Zrt: Competitive Position 2015

Executive Summary

Favourable Economic Performance Helps Sales But Consumers Remain Price-sensitive

Mass Advertising To Maintain Consumer Interest

Strong Competition Affects Price Policy

Online Retailing Sees Growing Popularity But Its Value Share Remains Low

Apparel and Footwear May See Less Dynamic Growth

Key Trends and Developments

Large Players Focus on Marketing Due To Strong Competition

Extreme Price Bands of Apparel and Footwear Are on Demand

New Regulations Will Not Significantly Affect the Growth of Apparel and Footwear Sales

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 9 Research Sources

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

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