Marktanalyse - Womenswear in Greece

Euromonitor
02.2016
37 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Griechenland
Sprache:
Englisch

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Turbulent economic conditions remained in effect in Greece during 2015, making most consumers rather insecure in their spending. Overall, Greek consumers remain highly interested in low prices and value offers. At the same time, the capital controls that were introduced in summer 2015 also polarised demand, with more affluent consumers investing in designer womenswear and high-end brands, while the majority continued to refrain from spending money on womenswear altogether.

Euromonitor International's Womenswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WOMENSWEAR IN GREECE

Euromonitor International

February 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Womenswear: Volume 2010-2015

Table 2 Sales of Womenswear: Value 2010-2015

Table 3 Sales of Womenswear: % Volume Growth 2010-2015

Table 4 Sales of Womenswear: % Value Growth 2010-2015

Table 5 NBO Company Shares of Womenswear: % Value 2011-2015

Table 6 LBN Brand Shares of Womenswear: % Value 2012-2015

Table 7 NBO Company Shares of Women's Nightwear: % Value 2011-2015

Table 8 LBN Brand Shares of Women's Nightwear: % Value 2012-2015

Table 9 NBO Company Shares of Women's Outerwear: % Value 2011-2015

Table 10 LBN Brand Shares of Women's Outerwear: % Value 2012-2015

Table 11 NBO Company Shares of Women's Swimwear: % Value 2011-2015

Table 12 LBN Brand Shares of Women's Swimwear: % Value 2012-2015

Table 13 NBO Company Shares of Women's Underwear: % Value 2011-2015

Table 14 LBN Brand Shares of Women's Underwear: % Value 2012-2015

Table 15 Forecast Sales of Womenswear: Volume 2015-2020

Table 16 Forecast Sales of Womenswear: Value 2015-2020

Table 17 Forecast Sales of Womenswear: % Volume Growth 2015-2020

Table 18 Forecast Sales of Womenswear: % Value Growth 2015-2020

Benetton Hellas Sole Shareholder Co Ltd in Apparel and Footwear (greece)

Strategic Direction

Key Facts

Summary 1 Benetton Hellas Sole Shareholder Co Ltd: Key Facts

Summary 2 Benetton Hellas Sole Shareholder Co Ltd: Operational Indicators

Retail Operations

Summary 3 Benetton Hellas Sole Shareholder Co Ltd: Retail Operational Indicators

Internet Strategy

Chart 1 Benetton Hellas: United Colors of Benetton in Thessaloniki

Competitive Positioning

Summary 4 Benetton Hellas Sole Shareholder Co Ltd: Competitive Position 2015

H&m Hennes & Mauritz Ae in Apparel and Footwear (greece)

Strategic Direction

Key Facts

Summary 5 H&M Hennes & Mauritz AE: Key Facts

Summary 6 H&M Hennes & Mauritz AE: Operational Indicators

Retail Operations

Summary 7 H&M Hennes & Mauritz AE: Retail Operational Indicators

Internet Strategy

Chart 2 H&M Hennes & Mauritz: H&M in Thessaloniki

Chart 3 H&M Hennes & Mauritz: H&Min Thessaloniki

Competitive Positioning

Summary 8 H&M Hennes & Mauritz AE: Competitive Position 2015

Zara Hellas SA in Apparel and Footwear (greece)

Strategic Direction

Key Facts

Summary 9 Zara Hellas SA: Key Facts

Summary 10 Zara Hellas SA: Operational Indicators

Retail Operations

Summary 11 Zara Hellas SA: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 12 Zara Hellas SA: Competitive Position 2015

Executive Summary

Apparel and Footwear Registers More Declines Amidst A Turbulent Economic Environment

Casualwear Proves To Be A Key Trend Throughout the Recession

Mass Market Brands Gain Value Share in 2015

Internet Retailing Increases Its Value Share in the Distribution of Apparel and Footwear

Growth Rates Are Expected To Become More Stable in Apparel and Footwear Over the Forecast Period

Key Trends and Developments

Greek Socio-economic Climate Sees Further Turmoil in 2015

the Penetration of Internet Retailing Increases, at the Expense of Other Distribution Channels

Casualwear Remains at the Forefront of Mainstream Style Trends

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 13 Research Sources

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