Marktanalyse - Wipes in the United Arab Emirates

Euromonitor
05.2016
21 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Vereinigte Arabische Emirate
Sprache:
Englisch

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PDF-Datei per E-Mail, versandkostenfrei


The growing influx of western expatriates into the United Arab Emirates continues to have a positive effect on sales of wipes. Moreover, the rising demand for convenience remained the major trend supporting the sales of personal wipes during 2015. Companies are pushing to increase consumer awareness for personal hygiene across the country through television advertising campaigns and the use of in-store promotions.

Euromonitor International's Wipes in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN THE UNITED ARAB EMIRATES

Euromonitor International

May 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Wipes by Category: Value 2010-2015

Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015

Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015

Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015

Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020

Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Procter & Gamble Gulf Fze in Tissue and Hygiene (united Arab Emirates)

Strategic Direction

Key Facts

Summary 1 Procter & Gamble Gulf FZE: Key Facts

Competitive Positioning

Summary 2 Procter & Gamble Gulf FZE: Competitive Position 2015

Executive Summary

Influx of Western and Arab Expatriates Positively Affects Sales of Tissue and Hygiene

Procter & Gamble Gulf Fze and Olayan Kimberly-Clark Arabia Co Continue To Lead

Hypermarkets Dominates the Retail Distribution of Tissue and Hygiene in 2015

New Product Launches and Innovation Remain the Competitive Edge for Leading Brands

Healthy Growth Is Expected in Tissue and Hygiene, in Both the Retail and Afh Channels

Key Trends and Developments

Specialisation Is Appearing As Consumers Become More Aware and Knowledgeable

Strong Population Growth and Rising Disposable Incomes Fuel Demand for All Tissue and Hygiene Products

the Growing Focus on Personal Grooming and Hygiene Remains A Strong Trend Pushing Sales in 2015

Market Indicators

Table 7 Birth Rates 2010-2015

Table 8 Infant Population 2010-2015

Table 9 Female Population by Age 2010-2015

Table 10 Total Population by Age 2010-2015

Table 11 Households 2010-2015

Table 12 Forecast Infant Population 2015-2020

Table 13 Forecast Female Population by Age 2015-2020

Table 14 Forecast Total Population by Age 2015-2020

Table 15 Forecast Households 2015-2020

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015

Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015

Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015

Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015

Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015

Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

Sources

Summary 3 Research Sources

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