Marktanalyse - Wipes in Mexico

Euromonitor
04.2016
26 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Mexiko
Sprache:
Englisch

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In 2015, intimate wipes posted the highest value growth of 10%, driven by competition between the brands in the category. Kimberly-Clark changed the image of its Kotex brand to standardise its presence on shelves with its atypical pink and white colours for its intimate wipes. SCA also increased the presence of its Saba brand supported by important marketing campaigns and media advertising. Combe de México also ran an important advertising campaign for its intimate wipes brand, Benzal. Finally,...

Euromonitor International's Wipes in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN MEXICO

Euromonitor International

April 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Wipes by Category: Value 2010-2015

Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015

Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015

Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015

Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020

Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Kimberly-Clark De México Sab De Cv in Tissue and Hygiene (mexico)

Strategic Direction

Key Facts

Summary 1 Kimberly-Clark de México SAB de CV: Key Facts

Summary 2 Kimberly-Clark de México SAB de CV: Operational Indicators

Competitive Positioning

Summary 3 Kimberly-Clark: Competitive Position 2015

SCA Consumidor México SA De Cv in Tissue and Hygiene (mexico)

Strategic Direction

Summary 4 SCA Consumidor México SA de CV: Key Facts

Summary 5 SCA Consumidor México SA de CV: Operational Indicators

Competitive Positioning

Summary 6 SCA Consumidor México SA de CV: Competitive Position 2015

Executive Summary

Stable Growth in 2015 Despite Economic Difficulties

Growth of US Dollar Strongly Affects Strategies and Sales of Tissue and Hygiene

Kimberly-Clark De México Sab De Cv Leads Value Sales

Hypermarkets and Discounters Continue To Lead Distribution

Tissue and Hygiene Is Expected To Maintain Healthy Value Growth

Key Trends and Developments

Growth of US Dollar Raises Import Prices in 2015

Private Label and Economy Products Benefit From A Higher-priced Environment

Incontinence Products See Growth in 2015

Market Indicators

Table 7 Birth Rates 2010-2015

Table 8 Infant Population 2010-2015

Table 9 Female Population by Age 2010-2015

Table 10 Total Population by Age 2010-2015

Table 11 Households 2010-2015

Table 12 Forecast Infant Population 2015-2020

Table 13 Forecast Female Population by Age 2015-2020

Table 14 Forecast Total Population by Age 2015-2020

Table 15 Forecast Households 2015-2020

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015

Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015

Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015

Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015

Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015

Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 7 Research Sources

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