Marktanalyse - Wipes in Iran

Euromonitor
04.2016
16 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Iran
Sprache:
Englisch

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Using different forms of wipes remained a new concept in Iran during 2015. Most consumers do not have sufficient awareness about the applications and consumption of wipes and the use of alternative products such as tissues is very common. In spite of these cultural issues, wipes became more popular during 2014 and 2015 and good growth rates were recorded in the category in both volume and value terms.

Euromonitor International's Wipes in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN IRAN

Euromonitor International

April 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Wipes by Category: Value 2010-2015

Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015

Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015

Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015

Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020

Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Executive Summary

Rapid Urbanisation, Increasing Awareness and Better Distribution Drive Growth

Economic Stability and Falling Inflation Result in Higher Spending on Tissue and Hygiene

Domestic Suppliers Maintain Their Leading Positions in Absence of Strong Multinationals

Rapid Expansion of Modern Distribution Channels Contributes Substantially To Growth

Forecast Period Growth Remains Totally Dependent on Middle-class Purchasing Power

Market Indicators

Table 7 Birth Rates 2010-2015

Table 8 Infant Population 2010-2015

Table 9 Female Population by Age 2010-2015

Table 10 Total Population by Age 2010-2015

Table 11 Households 2010-2015

Table 12 Forecast Infant Population 2015-2020

Table 13 Forecast Female Population by Age 2015-2020

Table 14 Forecast Total Population by Age 2015-2020

Table 15 Forecast Households 2015-2020

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015

Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015

Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015

Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015

Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015

Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 1 Research Sources

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