Marktanalyse - Wipes in Brazil

Euromonitor
04.2016
26 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Brasilien
Sprache:
Englisch

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Wipes is still a novelty for many Brazilian consumers, especially those from lower socioeconomic strata, due to it having a higher average unit price than other retail hygiene categories and the fact that it is a side category, complementing core ones such as nappies/diapers/pants. The use of wipes in Brazil, especially on babies, is becoming more frequent, and owing to an increase in variety and price range, it is not only middle- and higher-income consumers who now have access to this type of...

Euromonitor International's Wipes in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN BRAZIL

Euromonitor International

April 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Wipes by Category: Value 2010-2015

Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015

Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015

Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015

Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020

Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda in Tissue and Hygiene (brazil)

Strategic Direction

Key Facts

Summary 1 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Key Facts

Summary 2 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Operational Indicators

Competitive Positioning

Summary 3 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Competitive Position 2015

Executive Summary

Tissue and Hygiene Registers A Slower Performance in 2015

the Tissue and Hygiene Industry Struggles To Fully Adjust End-consumer Prices in 2015

Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda Leads the Nappies/diapers/pants Category in Brazil for the First Time

Cash and Carry Gains Relevance Because of the Fall in Purchasing Power

More Promotions Expected

Key Trends and Developments

Fiercer Price-competition in Tissue and Hygiene As Costs Rise

Trading Up Within Tissue and Hygiene Diminishes in 2015

Opportunities for Baby Wipes Despite the Economic Downturns

Market Indicators

Table 7 Birth Rates 2010-2015

Table 8 Infant Population 2010-2015

Table 9 Female Population by Age 2010-2015

Table 10 Total Population by Age 2010-2015

Table 11 Households 2010-2015

Table 12 Forecast Infant Population 2015-2020

Table 13 Forecast Female Population by Age 2015-2020

Table 14 Forecast Total Population by Age 2015-2020

Table 15 Forecast Households 2015-2020

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015

Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015

Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015

Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015

Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015

Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

Sources

Summary 4 Research Sources

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