Marktanalyse - Wipes in Belgium

Euromonitor
05.2016
21 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Belgien
Sprache:
Englisch

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The performance of wipes was highly polarised in 2015. On the one hand, home care wipes and floor cleaning systems registered a weak negative performance, dragged down by consumer trends which favoured different formats, predominantly spray. On the other hand, facial cleansing wipes and baby wipes in particular, amid a slight recovery in terms of consumers’ disposable income, managed to achieve solid growth.

Euromonitor International's Wipes in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN BELGIUM

Euromonitor International

May 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Wipes by Category: Value 2010-2015

Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015

Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015

Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015

Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020

Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Kimberly-Clark Belgium NV in Tissue and Hygiene (belgium)

Strategic Direction

Summary 1 Kimberly-Clark Belgium NV: Key Facts

Summary 2 Kimberly-Clark Belgium NV: Operational Indicators

Competitive Positioning

Summary 3 Kimberly-Clark Belgium NV: Competitive Position 2015

Executive Summary

Slight Decline in Volume Sales for Tissue and Hygiene Products

Premiumisation and Innovation Drive Value Growth

Fragmented Competitive Landscape

Discounters Gain Shares

Positive Value Performance Expected Over the Forecast Period

Key Trends and Developments

Innovation Drives Value Sales

Demographics Shape Demand for Hygiene Products

Products' Versatility Versus Categories' Identity

Market Indicators

Table 7 Birth Rates 2010-2015

Table 8 Infant Population 2010-2015

Table 9 Female Population by Age 2010-2015

Table 10 Total Population by Age 2010-2015

Table 11 Households 2010-2015

Table 12 Forecast Infant Population 2015-2020

Table 13 Forecast Female Population by Age 2015-2020

Table 14 Forecast Total Population by Age 2015-2020

Table 15 Forecast Households 2015-2020

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015

Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015

Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015

Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015

Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015

Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

Sources

Summary 4 Research Sources

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