Marktanalyse - Travel and Tourism in Greece to 2021

Canadean
11.2016
65 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Griechenland
Sprache:
Englisch

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Summary
Strong growth was achieved in Greece’s inbound tourism in 2014 and 2015 with an increase of 24.4% and 7.4% respectively, as the Euro depreciated against the currencies of key source markets such as the UK and US. Moreover, expenditure also showed strong growth of 8.2% in 2015. Trips totaled 5.8 million while expenditure was valued at €8.3 billion (US$9.2 billion) in 2015. Due to the shrinking economy, outbound trips growth slowed to 2.8% in 2015, with 776,470 trips.

Key Findings
- Realizing the importance of Chinese tourists, Greece is aiming to establish direct air connections with China to increase arrivals from the country. This is part of the target of bringing one million tourists from China by 2021. Currently, tourists from China coming to visit Greece have to transit at hubs located in Russia, Western Europe, or the Middle East.

- Inbound tourism in Greece registered high growth in 2015 due to the geopolitical instability in the region. Moreover, there were security threats in other tourist destinations such as Tunisia, Egypt, and Turkey


Synopsis
The report provides detailed market analysis, information, and insights, including:

- Historic and forecast tourist volumes covering the entire Greece’s Travel &Tourism sector

- Detailed analysis of tourist spending patterns in Greece for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound and outbound tourism, with analysis using similar metrics

- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type — leisure and business travelers


Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Greece’s Travel & Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries
Table of Contents

Executive Summary



Introduction



Travel and Tourism Sector in Context



Domestic Tourism

- Market summary and key developments in Greece domestic tourism market

- Historical and projected figures for domestic trips and domestic expenditure in Greece

- Domestic trips—trips by purpose of visit and by season, average length of trip and overnight stays



Inbound Tourism

- Market summary and key developments in Greece inbound tourism market

- Historical and projected figures for inbound trips and inbound expenditure in Greece

- Tourist arrivals from top 10 countries to Greece

- Inbound trips—trips by purpose of visit and mode of transport

- Inbound trips—average length of trip and overnight stays



Outbound Tourism

- Market summary and key developments in Greece outbound tourism market

- Historical and projected figures for outbound trips and outbound expenditure in Greece

- Tourist departures to top 10 countries from Greece

- Outbound trips—trips by purpose of visit and mode of transport

- Outbound trips—average length of trip and overnight stays



Airlines

- Market summary and key developments in Greece airlines industry

- Revenues and seats sold in Greece airlines market

- Seats available, seats sold and load factor

- Revenue per customer

- Revenue generating passenger kilometers versus kilometers available

- Competitive landscape



Hotels

- Market summary and key developments in Greece hotel industry

- Revenues and RevPAR

- Hotels: Number of rooms, room nights available and room nights occupied

- Hotels: Occupancy rate, Number of guests by customer type



Airport Profiles



Market Data

- Domestic tourism

- Inbound tourism

- Outbound tourism

- Airlines

- Hotels



Appendix

- Travel and tourism sector definitions



List of Tables

Table 1: Domestic Trips - Overnight Stays, 2011—2021

Table 2: Average Length of Domestic Trip, 2011—2021

Table 3: Tourist Arrivals from Top 10 Countries, 2011—2021

Table 4: Inbound Trips - Overnight Stays, 2011—2021

Table 5: Average Length of Inbound Trip, 2011—2021

Table 6: Tourist Departures to Top 10 Countries, 2011—2021

Table 7: Outbound Trips - Overnight Stays, 2011—2021

Table 8: Average Length of Outbound Trip, 2011—2021

Table 9: Seats Available and Load Factor, 2011—2021

Table 10: Revenue per Customer (KSh), 2011—2021

Table 11: Hotels-Room Occupancy Rates (%)

Table 12: Hotels: Number of Guests by Type of Customer, 2011—2021

Table 13: Number of Domestic Trips by Purpose, 2012—2021

Table 14: Domestic Trips — Overnight Stays, 2012—2021

Table 15: Total Domestic Tourism Expenditure by Category, 2012—2021

Table 16: Average Expenditure per Domestic Tourist by Category, 2012—2021

Table 17: International Arrivals by Region, 2012—2021

Table 18: International Arrivals by Purpose of Visit, 2012—2021

Table 19: International Arrivals by Mode of Transport, 2012—2021

Table 20: Inbound Trips — Overnight Stays, 2012—2021

Table 21: Total Inbound Tourism Expenditure by Category, 2012—2021

Table 22: Average Expenditure per Inbound Tourist by Category, 2012—2021

Table 23: International Departures by Region, 2012—2021

Table 24: International Departures by Purpose of Visit, 2012—2021

Table 25: International Departures by Mode of Transport, 2012—2021

Table 26: Outbound Trips — Overnight Stays, 2012—2021

Table 27: Total Outbound Tourism Expenditure by Category, 2012—2021

Table 28: Average Expenditure per Outbound Tourist by Category, 2012—2021

Table 29: Passenger Airlines — Key Performance Indicators, 2012—2021

Table 30: Hotels — Key Performance Indicators, 2012—2021

Table 31: Total Hotel Revenue, 2012—2021

Table 32: Number of Guests by Customer Type, 2012—2021





List of Figures

Figure 1: Domestic trips, 2011—2021

Figure 2: Domestic expenditure, 2011—2021

Figure 3: Domestic Tourism by Purpose of Visit, 2011—2021

Figure 4: Number of Trips by Season — Domestic & Outbound, 2016

Figure 5: Inbound Trips, 2011—2021

Figure 6: Inbound Expenditure, 2011—2021

Figure 7: Inbound Tourism by Purpose of Visit, 2011—2021

Figure 8: International Arrivals by Mode of Transport, 2011—2021

Figure 9: Outbound Trips, 2011—2021

Figure 11: Outbound Expenditure, 2011—2021

Figure 11: Outbound Trips by Purpose of Visit, 2011—2021

Figure 12: International Departures by Mode of Transport, 2011—2021

Figure 13: Revenues of Airlines Industry, 2011—2021

Figure 14: Seats Sold in Airlines Industry, 2011—2021

Figure 15: Seats Sold by Customer Type (‘000), 2011—2021

Figure 16: Revenue Generating Passenger Kilometers, versus Kilometers Available

Figure 17: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2016

Figure 18: Revenues of Hotel Industry, 2011—2021

Figure 19: Room Nights Available and Revenue per Available Room, 2011—2021

Figure 20: Number of Rooms in Hotels, 2011—2021

Figure 21: Hotels-Nights Available versus Room Nights Occupied (‘000)

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

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