Marktanalyse - Toys and Games in Australia

Euromonitor
07.2017
39 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Australien
Sprache:
Englisch

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In 2016 overall toys and games experienced positive current value growth despite the slowdown in sales of licensed toys, and some of the traditional toys and games categories as compared with the previous year. This was due to the strong performance of video games category, as well as the continued growth of construction toys as well as games and puzzles.

Euromonitor International's Toys and Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TOYS AND GAMES IN AUSTRALIA

Euromonitor International

July 2017



LIST OF CONTENTS AND TABLES



Executive Summary

Video Games Drive Performance, Along With Games and Puzzles

Mass Merchandiser Target Australia Ends Its Annual Toy Sales

Sony Australia Leads the Country's Toys and Games Industry

Video Games Software Shifts Towards Digital Purchases

Positive Growth for Toys and Games Expected Over Forecast Period

Key Trends and Developments

Declining Birth Rate and Slowing Value Growth

Bricks-and-mortar Retailers Threatened by Internet Retailing

Market Data

Table 1 Sales of Toys and Games by Category: Value 2011-2016

Table 2 Sales of Toys and Games by Category: % Value Growth 2011-2016

Table 3 NBO Company Shares of Toys and Games: % Value 2012-2016

Table 4 LBN Brand Shares of Toys and Games: % Value 2013-2016

Table 5 Distribution of Toys and Games by Format: % Value 2011-2016

Table 6 Forecast Sales of Toys and Games by Category: Value 2016-2021

Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021

Sources

Summary 1 Research Sources

Microsoft Australia Pty Ltd in Toys and Games (australia)

Strategic Direction

Key Facts

Summary 2 Microsoft Australia Pty Ltd: Key Facts

Summary 3 Microsoft Australia Pty Ltd: Operational Indicators

Competitive Positioning

Summary 4 Microsoft Australia Pty Ltd: Competitive Position 2016

Toys 'r' US (australia) Pty Ltd in Toys and Games (australia)

Strategic Direction

Key Facts

Summary 5 Toys 'R' Us (Australia) Pty Ltd: Key Facts

Summary 6 Toys 'R' Us (Australia) Pty Ltd: Operational Indicators

Company Background

Internet Strategy

Private Label

Summary 7 Toys 'R' Us (Australia) Pty Ltd: Private Label Portfolio

Competitive Positioning

Summary 8 Toys 'R' Us (Australia) Pty Ltd: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Licensing

Category Data

Table 8 Sales of Traditional Toys and Games by Category: Value 2011-2016

Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016

Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016

Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016

Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016

Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016

Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016

Table 15 Distribution of Traditional Toys and Games by Format: % Value 2011-2016

Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021

Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021

Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021

Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 20 Sales of Video Games by Category: Value 2011-2016

Table 21 Sales of Video Games by Category: % Value Growth 2011-2016

Table 22 NBO Company Shares of Video Games: % Value 2012-2016

Table 23 LBN Brand Shares of Video Games: % Value 2013-2016

Table 24 NBO Company Shares of Video Games Hardware: % Value 2012-2016

Table 25 LBN Brand Shares of Video Games Hardware: % Value 2013-2016

Table 26 NBO Company Shares of Video Games Software: % Value 2012-2016

Table 27 LBN Brand Shares of Video Games Software: % Value 2013-2016

Table 28 Distribution of Video Games by Format: % Value 2011-2016

Table 29 Distribution of Video Games Hardware by Format: % Value 2011-2016

Table 30 Distribution of Video Games Software by Format: % Value 2011-2016

Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016

Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016

Table 33 Forecast Sales of Video Games by Category: Value 2016-2021

Table 34 Forecast Sales of Video Games by Category: % Value Growth 2016-2021

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