Marktanalyse - Sportswear in South Korea

Euromonitor
04.2016
21 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Südkorea
Sprache:
Englisch

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PDF-Datei per E-Mail, versandkostenfrei


Sports-inspired apparel continues to grow in popularity, with Koreans increasingly wearing products in this area as fashionable daily wear, rather than just functional sportswear for doing sports. This trend is also being fuelled by sponsorship of celebrities in television dramas as well as variety shows. For example, Reebok sneakers have become popular with South Koreans for daily wear due to the popular variety show Running Man.

Euromonitor International's Sportswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SPORTSWEAR IN SOUTH KOREA

Euromonitor International

April 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Sportswear: Value 2010-2015

Table 2 Sales of Sportswear: % Value Growth 2010-2015

Table 3 NBO Company Shares of Sportswear: % Value 2011-2015

Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015

Table 5 Distribution of Sportswear by Format: % Value 2010-2015

Table 6 Forecast Sales of Sportswear: Value 2015-2020

Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020

Adidas Korea Ltd in Apparel and Footwear (south Korea)

Strategic Direction

Key Facts

Summary 1 adidas Korea Ltd: Key Facts

Retail Operations

Summary 2 adidas Korea Ltd: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 3 adidas Korea Ltd: Competitive Position 2015

Fnc Kolon Corp in Apparel and Footwear (south Korea)

Strategic Direction

Key Facts

Summary 4 FnC Kolon Corp: Key Facts

Summary 5 FnC Kolon Corp: Operational Indicators

Retail Operations

Internet Strategy

Competitive Positioning

Summary 6 FnC Kolon Corp: Competitive Position 2015

Executive Summary

Apparel and Footwear Continues To Record Healthy Growth in 2015

Sports-inspired Fashion Growing in Popularity Among South Koreans

Adidas Korea Continues To Lead Apparel and Footwear

Multi-brand Online Shopping Malls A Draw for Online Fashion Shopping

Apparel and Footwear Expected To Record Positive Growth

Key Trends and Developments

Consumers Seeking Convenience and Comfort

Smartwear Grows in Popularity, Albeit From A Small Base

Internet Retailing Continues To Grow

Market Data

Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 7 Research Sources

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