Marktanalyse - Sportswear in Denmark

Euromonitor
04.2016
25 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Dänemark
Sprache:
Englisch

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PDF-Datei per E-Mail, versandkostenfrei


Traditionally men have been driving the development of sports-related products including categories such as sportswear and sports nutrition. However, this has gradually changed following female consumers’ rising interest in having a strong and athletic physique; this interest has replaced the traditional skinny model aspiration previously prevalent. The majority of leading sportswear retailers’ online stores highlight apparel targeted at women on their front pages, depicting athletic and young...

Euromonitor International's Sportswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SPORTSWEAR IN DENMARK

Euromonitor International

April 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Sportswear: Value 2010-2015

Table 2 Sales of Sportswear: % Value Growth 2010-2015

Table 3 NBO Company Shares of Sportswear: % Value 2011-2015

Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015

Table 5 Distribution of Sportswear by Format: % Value 2010-2015

Table 6 Forecast Sales of Sportswear: Value 2015-2020

Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020

H&m Hennes & Mauritz A/S in Apparel and Footwear (denmark)

Strategic Direction

Key Facts

Summary 1 H&M Hennes & Mauritz A/S: Key Facts

Summary 2 H&M Hennes & Mauritz A/S: Operational Indicators

Retail Operations

Summary 3 H&M Hennes & Mauritz A/S: Retail Operational Indicators

Internet Strategy

Chart 1 H&M Hennes & Mauritz A/S: H&M in Copenhagen

Competitive Positioning

Summary 4 H&M Hennes & Mauritz A/S: Competitive Position 2015

Executive Summary

the Light at the End of the Tunnel Is Slowly Getting Stronger

Certain Trends Become Even More Apparent

Leading Players Reinforce Their Positions

Cross-channel, Showrooming and Booming Online Sales Boost the Market

Uncertainty Is Set To Remain But A Slow Recovery Is Expected

Key Trends and Developments

Recovery Slowly Gaining Traction

Health and Wellness Drives Value Sales

Booming Popularity of Internet Retailing Continues

Market Data

Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 5 Research Sources

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