Marktanalyse - Precision Farming Market by Technology (Guidance System, Remote Sensing, Variable Rate Technology), Offering (Hardware Automation & Control System, Sensor & Monitoring Device, Software, Services), Application, and Geography - Global Forecast to 2022

MarketsandMarkets
01.2017
216 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Europa
  • Asien / Pazifik
  • Mittlerer Osten / Afrika
  • Nordamerika / USA
  • Australien
  • Mittel- / Südamerika
Sprache:
Englisch

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The increasing focus on farm efficiency and productivity and adoption of new technologies in farming drive the growth of the precision farming market”
The precision farming market is expected to grow from USD 3.20 billion in 2015 and is expected to reach USD 7.87 billion by 2022, at a CAGR of 13.47% between 2016 and 2022. Precision farming involves technology-driven information analysis of data acquired from the field and application of input as per the data analysis for increasing crop productivity. Precision farming has revolutionized the method employed previously in agriculture. Precision farming is going to be the modern way of agriculture that people across the world would adopt. The major restraining factor for the precision farming market is the high initial investment and the lack of technical awareness among farmers.
'Yield monitoring application held the largest share of the precision farming market in 2015”
Yield monitoring is the most widely used application in precision farming as it plays a vital role in understanding field variability and helps farmers in maximizing their yields. Soil monitoring is the major application of yield monitoring. Soil monitoring is used to detect soil parameters that are needed for an efficient yield production.
'Precision farming market in Asia-Pacific expected to grow at the highest rate between 2016 and 2022”
Asia-Pacific (APAC) is one of the bright prospective markets in precision farming. APAC has large farmlands and a high population growth rate. APAC has a huge regional spread which comprises countries such as China, Japan, India, Australia, South Korea, and Rest of APAC. Precision farming market in APAC is in its initial stages of adoption and expected to grow with a double digit rate between 2016 and 2022. In APAC, specifically India, Australia, China, and Japan, currently have the highest growth rate and highest share in the precision farming market.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key experts. The breakup of the profiles of primary participants is as follows:
• By Company Type: Tier 1 — 55 %, Tier 2 — 20%, and Tier 3 —25%
• By Designation: C-Level Executives — 75% and Managers — 25%
• By Geography: Americas — 40%, Europe — 30%, APAC — 20%, and RoW — 10%
Companies that provide a range of customized solutions to customers are expected to emerge as the game changers.
The key players in the precision farming market profiled in the report are as follows:
1. Deere & Company (U.S.)
2. Trimble Inc. (U.S.)
3. AGCO Corporation (U.S.)
4. AgJunction, Inc. (U.S.)
5. Raven Industries, Inc. (U.S.)
6. AG Leader Technology (U.S.)
7. Precision Planting Inc. (U.S.)
8. SST Development Group, Inc. (U.S.)
9. Teejet Technologies (U.S.)
10. Topcon Positioning Systems, Inc. (U.S.)
11. DICKEY-john Corporation (U.S.)
12. CropMetrics LLC (U.S.)
Research Coverage
This report covers the precision farming market based on offering, technology, application, and geography. A detailed analysis of the key industry players has been done to provide insights into their business, products and services, and key strategies such as new product launches, mergers and acquisitions, partnerships, agreements, and collaborations associated with the precision farming market.
Key Benefits of Buying the Report
The report would help the market leaders or new entrants in the following ways:
1. This report segments the overall market comprehensively and provides the closest approximations of the global precision farming market size and that of the subsegments across different applications and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key drivers, restraints, challenges, and opportunities in the precision farming market.
3. This report would help stakeholders to better understand their competitors and gain more insights to enhance their position in the market. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers and acquisitions in the precision farming market.
TABLE OF CONTENTS



1 INTRODUCTION 17

1.1 STUDY OBJECTIVES 17

1.2 MARKET DEFINITION 17

1.3 SCOPE OF THE STUDY 18

1.3.1 MARKETS COVERED 18

1.3.2 YEARS CONSIDERED FOR THE STUDY 19

1.4 CURRENCY 19

1.5 LIMITATIONS 19

1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21

2.1 RESEARCH DATA 21

2.1.1 SECONDARY DATA 22

2.1.1.1 List of major secondary sources 22

2.1.1.2 Key data from secondary sources 23

2.1.2 PRIMARY DATA 23

2.1.2.1 Primary interviews with experts 23

2.1.2.2 Breakdown of primaries 24

2.1.2.3 Key data from primary sources 24

2.1.3 SECONDARY AND PRIMARY RESEARCH 25

2.1.3.1 Key industry insights 26

2.2 MARKET SIZE ESTIMATION 26

2.2.1 BOTTOM-UP APPROACH 27

2.2.1.1 Approach for capturing the market share by bottom-up analysis (Demand side) 27

2.2.2 TOP-DOWN APPROACH 28

2.2.2.1 Approach for capturing the market share by top-down analysis (Supply side) 28

2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 29

2.4 RESEARCH ASSUMPTIONS 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 35

4.1 ATTRACTIVE OPPORTUNITIES IN THE PRECISION FARMING MARKET 35

4.2 PRECISION FARMING MARKET IN ASIA-PACIFIC (APAC) 36

4.3 PRECISION FARMING MARKET, BY OFFERING 37

4.4 COUNTRY-WISE ANALYSIS OF PRECISION FARMING MARKET 37

4.5 LIFE CYCLE ANALYSIS 38

5 MARKET OVERVIEW 39

5.1 INTRODUCTION 40

5.2 MARKET SEGMENTATION 41

5.2.1 PRECISION FARMING MARKET, BY OFFERING 41

5.2.2 PRECISION FARMING MARKET, BY TECHNOLOGY 42

5.2.3 PRECISION FARMING MARKET, BY APPLICATION 43

5.2.4 PRECISION FARMING MARKET, BY GEOGRAPHY 43

5.3 MARKET EVOLUTION 44

5.4 MARKET DYNAMICS 45

5.4.1 DRIVERS 45

5.4.1.1 Increasing focus on farm efficiency and productivity 45

5.4.1.2 Increasing adoption of new technologies in farming for maximum profitability and production 46

5.4.1.3 Increasing need for monitoring crop health for yield production 46

5.4.1.4 Government’s support to adopt modern agricultural techniques 47

5.4.1.5 Increasing global demand for food owing to increasing population 47

5.4.2 RESTRAINTS 48

5.4.2.1 High initial capital investment 48

5.4.2.2 Lack of technical awareness in precision farming technology 49

5.4.3 OPPORTUNITIES 49

5.4.3.1 Integration of smartphone with agriculture hardware and software applications 49

5.4.3.2 Increasing use of Unmanned Aerial Vehicles (UAVs)/drones in precision farming 50

5.4.4 CHALLENGES 51

5.4.4.1 Management of data for productive decision making 51

5.4.4.2 Lack of standardization in the precision farming industry 51

5.4.5 BURNING ISSUES 52

5.4.5.1 Environment protection 52

6 INDUSTRY TRENDS 53

6.1 INTRODUCTION 53

6.2 VALUE CHAIN ANALYSIS 53

6.2.1 MAJOR MARKET PLAYERS IN THE PRECISION FARMING MARKET 54

6.3 SUPPLY CHAIN ANALYSIS 55

6.4 TECHNOLOGY ROADMAP 56

6.4.1 TECHNOLOGY ROADMAP (2010—2025) 56

6.4.2 KEY INDUSTRY TRENDS 57

6.5 PORTER’S FIVE FORCES ANALYSIS 58

6.5.1 INTENSITY OF COMPETITIVE RIVALRY 60

6.5.2 THREAT OF SUBSTITUTES 61

6.5.3 BARGAINING POWER OF BUYERS 62

6.5.4 BARGAINING POWER OF SUPPLIERS 63

6.5.5 THREAT OF NEW ENTRANTS 64

6.6 PESTLE ANALYSIS 65

6.6.1 POLITICAL FACTORS 65

6.6.2 ECONOMIC FACTORS 65

6.6.3 SOCIAL FACTORS 65

6.6.4 TECHNOLOGICAL FACTORS 66

6.6.5 LEGAL FACTORS 66

6.6.6 ENVIRONMENTAL FACTORS 66

7 PRECISION FARMING MARKET, BY OFFERING 67

7.1 INTRODUCTION 68

7.2 HARDWARE 70

7.2.1 AUTOMATION & CONTROL SYSTEM 71

7.2.1.1 Display 73

7.2.1.2 Guidance & steering 73

7.2.1.3 GPS/GNSS system 73

7.2.1.4 Drones/UAV 74

7.2.1.5 Mobile devices/Handheld computers 75

7.2.1.6 Flow and application control devices 75

7.2.1.7 Others 76

7.2.2 SENSING AND MONITORING DEVICES 77

7.2.2.1 Yield monitors 78

7.2.2.2 Soil sensors 78

7.2.2.2.1 Nutrient sensors 80

7.2.2.2.2 Moisture sensors 80

7.2.2.2.3 Temperature sensors 80

7.2.2.3 Water sensors 80

7.2.2.4 Climate sensors 81

7.2.2.5 Others 81

7.3 SOFTWARE 82

7.3.1 LOCAL/WEB-BASED 84

7.3.2 CLOUD-BASED 85

7.4 SERVICES 86

7.4.1 SYSTEM INTEGRATION AND CONSULTING 87

7.4.2 MANAGED SERVICES 88

7.4.2.1 Farm operation services 89

7.4.2.2 Data services 89

7.4.2.3 Analytics services 90

7.4.3 CONNECTIVITY SERVICES 90

7.4.4 ASSISTED PROFESSIONAL SERVICES 91

7.4.4.1 Supply chain management services 91

7.4.4.2 Climate information services 91

7.4.4.3 Others 91

7.4.5 MAINTENANCE AND SUPPORT SERVICES 92

8 PRECISION FARMING MARKET, BY TECHNOLOGY 94

8.1 INTRODUCTION 95

8.2 GUIDANCE SYSTEM 97

8.2.1 GLOBAL POSITIONING SYSTEM (GPS) 97

8.2.1.1 GNSS application in precision farming 98

8.2.2 GEOGRAPHICAL INFORMATION SYSTEM (GIS) 98

8.2.2.1 GIS adoption rate in the U.S. 100

8.3 REMOTE SENSING 101

8.3.1 HANDHELD 102

8.3.2 SATELLITE SENSING 102

8.4 VARIABLE RATE TECHNOLOGY 104

8.4.1 MAP-BASED 104

8.4.2 SENSOR-BASED 105

8.4.3 SOME MAJOR APPLICATIONS OF VRT 106

8.4.3.1 Fertilizer VRA 106

8.4.3.1.1 Nitrogen VRA 107

8.4.3.1.2 Phosphorous VRA 107

8.4.3.1.3 Lime VRA 107

8.4.3.2 Pesticide VRA 108

8.4.3.3 Seeding VRA 108

9 PRECISION FARMING MARKET, BY APPLICATION 110

9.1 INTRODUCTION 111

9.2 YIELD MONITORING 113

9.2.1 ON-FARM YIELD MONITORING 115

9.2.2 OFF-FARM YIELD MONITORING 115

9.3 FIELD MAPPING 117

9.3.1 BOUNDARY MAPPING 117

9.3.2 DRAINAGE MAPPING 117

9.4 CROP SCOUTING 119

9.5 WEATHER TRACKING & FORECASTING 121

9.6 IRRIGATION MANAGEMENT 123

9.7 INVENTORY MANAGEMENT 124

9.8 FARM LABOR MANAGEMENT 125

9.9 FINANCIAL MANAGEMENT 127

9.10 OTHERS 128

?

10 GEOGRAPHIC ANALYSIS 130

10.1 INTRODUCTION 131

10.2 AMERICAS 133

10.2.1 NORTH AMERICA 136

10.2.1.1 Presence of major companies and high adoption rate of precision farming in the region 136

10.2.1.2 U.S. 138

10.2.1.3 Canada 138

10.2.1.4 Mexico 139

10.2.2 SOUTH AMERICA 139

10.2.2.1 Practice of extensive agriculture in emerging countries such as Brazil driving the market in South America 139

10.2.2.2 Brazil 141

10.2.2.3 Argentina 141

10.2.2.4 Rest of South America 141

10.3 EUROPE 142

10.3.1 INCREASING SUPPORTING INFRASTRUCTURE FOR PRECISION FARMING IN THE EUROPEAN REGION FUELING THE GROWTH OF THE MARKET 142

10.3.2 GERMANY 145

10.3.3 U.K. 145

10.3.4 FRANCE 146

10.3.5 ITALY 146

10.3.6 THE NETHERLANDS 147

10.3.7 REST OF EUROPE 147

10.4 ASIA-PACIFIC 148

10.4.1 INCREASING GOVERNMENT SUPPORT AND AVAILABILITY OF LARGE FARMLANDS DRIVING THE GROWTH OF PRECISION FARMING MARKET IN APAC REGION 148

10.4.2 CHINA 151

10.4.3 JAPAN 151

10.4.4 AUSTRALIA 151

10.4.5 INDIA 152

10.4.6 SOUTH KOREA 152

10.4.7 REST OF APAC 153

10.5 REST OF WORLD 155

10.5.1 PRESENCE OF TECHNOLOGICALLY-ADVANCED COUNTRIES SUCH AS ISRAEL AND SOUTH AFRICA IS DRIVING THE MARKET 155

10.5.2 AFRICA 156

10.5.2.1 South Africa 156

10.5.3 MIDDLE EAST 157

10.5.4 RUSSIA 157

?

11 COMPETITIVE LANDSCAPE 159

11.1 OVERVIEW 159

11.2 MARKET SHARE ANALYSIS FOR THE PRECISION FARMING MARKET, 2015 160

11.3 COMPETITIVE SITUATION AND TRENDS 162

11.4 STARTUP SCENARIO 162

11.4.1 START-UP CATEGORIZATION ON THE BASIS OF SOLUTION PROVIDED 162

11.4.1.1 Hardware Providers 162

11.4.1.2 Software and Service Providers 163

11.5 RECENT DEVELOPMENTS 164

11.5.1 NEW PRODUCT LAUNCHES 164

11.5.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS 167

11.5.3 MERGERS AND ACQUISITIONS 168

12 COMPANY PROFILES 170

(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*

12.1 INTRODUCTION 170

12.2 DEERE & COMPANY 171

12.3 TRIMBLE, INC. 175

12.4 RAVEN INDUSTRIES 179

12.5 AGJUNCTION, INC. 183

12.6 AGCO CORPORATION 187

12.7 AG LEADER TECHNOLOGY 191

12.8 PRECISION PLANTING, INC. 194

12.9 SST DEVELOPMENT GROUP, INC. 196

12.10 TEEJET TECHNOLOGIES 198

12.11 TOPCON POSITIONING SYSTEMS, INC. 200

12.12 DICKEY-JOHN CORPORATION 202

12.13 CROPMETRICS LLC 204

*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

13 APPENDIX 206

13.1 INSIGHTS FROM INDUSTRY EXPERTS 206

13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 209

13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 211

13.5 AVAILABLE CUSTOMIZATION 213

13.6 RELATED REPORTS 213

13.7 AUTHOR DETAILS 214





LIST OF TABLES



TABLE 1 PORTER’S FIVE FORCES ANALYSIS: BARGAINING POWER OF SUPPLIERS HAD

THE MAXIMUM IMPACT ON THE OVERALL PRECISION FARMING MARKET IN 2015 58

TABLE 2 PRECISION FARMING MARKET, BY OFFERING, 2013—2022 (USD MILLION) 69

TABLE 3 PRECISION FARMING MARKET FOR HARDWARE, BY HARDWARE DEVICES,

2013—2022 (USD MILLION) 70

TABLE 4 PRECISION FARMING MARKET FOR HARDWARE, BY REGION,

2013—2022 (USD MILLION) 71

TABLE 5 PRECISION FARMING MARKET FOR AUTOMATION & CONTROL SYSTEMS,

BY DEVICE TYPE, 2013—2022 (USD MILLION) 72

TABLE 6 PRECISION FARMING MARKET FOR AUTOMATION & CONTROL SYSTEM,

BY REGION, 2013—2022 (USD MILLION) 76

TABLE 7 PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES,

BY DEVICE TYPE, 2013—2022 (USD MILLION) 77

TABLE 8 PRECISION FARMING MARKET FOR SOIL SENSORS, BY SENSOR TYPE,

2013—2022 (USD MILLION) 79

TABLE 9 PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES,

BY REGION, 2013—2022 (USD MILLION) 81

TABLE 10 PRECISION FARMING MARKET FOR SOFTWARE, BY DEPLOYMENT TYPE,

2013—2022 (USD MILLION) 83

TABLE 11 PRECISION FARMING MARKET FOR SOFTWARE, BY REGION,

2013—2022 (USD MILLION) 83

TABLE 12 PRECISION FARMING MARKET FOR LOCAL/WEB-BASED SOFTWARE,

BY REGION, 2013—2022 (USD MILLION) 84

TABLE 13 PRECISION FARMING MARKET FOR CLOUD-BASED SOFTWARE, BY REGION,

2013—2022 (USD MILLION) 85

TABLE 14 PRECISION FARMING MARKET FOR SERVICES, BY SERVICE TYPE,

2013—2022 (USD MILLION) 86

TABLE 15 PRECISION FARMING MARKET FOR SERVICES, BY REGION,

2013—2022 (USD MILLION) 87

TABLE 16 PRECISION FARMING MARKET FOR SYSTEM INTEGRATION AND CONSULTING,

BY REGION, 2013—2022 (USD MILLION) 88

TABLE 17 PRECISION FARMING MARKET FOR MANAGED SERVICES, BY REGION,

2013—2022 (USD MILLION) 88

TABLE 18 PRECISION FARMING MARKET FOR MANAGED SERVICES, BY SERVICE TYPE,

2013—2022 (USD MILLION) 89

TABLE 19 PRECISION FARMING MARKET FOR CONNECTIVITY SERVICES, BY REGION,

2013—2022 (USD MILLION) 90

TABLE 20 PRECISION FARMING MARKET FOR ASSISTED PROFESSIONAL SERVICES,

BY REGION, 2013—2022 (USD MILLION) 92

TABLE 21 PRECISION FARMING MARKET FOR MAINTENANCE AND SUPPORT SERVICES,

BY REGION, 2013—2022 (USD MILLION) 93

TABLE 22 PRECISION FARMING MARKET, BY TECHNOLOGY, 2013—2022 (USD MILLION) 96

TABLE 23 PRECISION FARMING MARKET, BY GUIDANCE SYSTEM, 2013—2022 (USD MILLION) 100

TABLE 24 TYPE OF SATELLITE REMOTE SENSING IMAGES 103

TABLE 25 PRECISION FARMING MARKET, BY REMOTE SENSING, 2013—2022 (USD MILLION) 103

TABLE 26 PRECISION FARMING MARKET, BY VARIABLE RATE TECHNOLOGY,

2013—2022 (USD MILLION) 106

TABLE 27 PRECISION FARMING MARKET FOR VARIABLE RATE TECHNOLOGY, BY APPLICATION, 2013—2022 (USD MILLION) 109

TABLE 28 PRECISION FARMING MARKET, BY APPLICATION, 2013—2022 (USD MILLION) 112

TABLE 29 BENEFITS OF YIELD MONITORING 113

TABLE 30 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY TYPE, 2013—2022 (USD MILLION) 114

TABLE 31 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY OFFERING, 2013—2022 (USD MILLION) 115

TABLE 32 PRECISION FARMING MARKET FOR YIELD MONITORING APPLICATION, BY REGION, 2013—2022 (USD MILLION) 116

TABLE 33 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY TYPE,

2013—2022 (USD MILLION) 117

TABLE 34 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY OFFERING, 2013—2022 (USD MILLION) 118

TABLE 35 PRECISION FARMING MARKET FOR FIELD MAPPING APPLICATION, BY REGION, 2013—2022 (USD MILLION) 118

TABLE 36 PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION, BY OFFERING, 2013—2022 (USD MILLION) 119

TABLE 37 PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION, BY REGION, 2013—2022 (USD MILLION) 120

TABLE 38 PRECISION FARMING MARKET FOR WEATHER TRACKING & FORECASTING APPLICATION, BY OFFERING, 2013—2022 (USD MILLION) 121

TABLE 39 PRECISION FARMING MARKET FOR WEATHER TRACKING & FORECASTING APPLICATION, BY REGION, 2013—2022 (USD MILLION) 122

TABLE 40 PRECISION FARMING MARKET FOR IRRIGATION MANAGEMENT APPLICATION,

BY OFFERING, 2013—2022 (USD MILLION) 123

TABLE 41 PRECISION FARMING MARKET FOR IRRIGATION MANAGEMENT APPLICATION,

BY REGION, 2013—2022 (USD MILLION) 123

TABLE 42 PRECISION FARMING MARKET FOR INVENTORY MANAGEMENT APPLICATION,

BY OFFERING, 2013—2022 (USD MILLION) 124

TABLE 43 PRECISION FARMING MARKET FOR INVENTORY MANAGEMENT APPLICATION,

BY REGION, 2013—2022 (USD MILLION) 125

TABLE 44 PRECISION FARMING MARKET FOR FARM LABOR MANAGEMENT APPLICATION,

BY OFFERING, 2013—2022 (USD MILLION) 126

TABLE 45 PRECISION FARMING MARKET FOR FARM LABOR MANAGEMENT APPLICATION,

BY REGION, 2013—2022 (USD MILLION) 126

TABLE 46 PRECISION FARMING MARKET FOR FINANCIAL MANAGEMENT APPLICATION,

BY OFFERING, 2013—2022 (USD MILLION) 127

TABLE 47 PRECISION FARMING MARKET FOR FINANCIAL MANAGEMENT APPLICATION,

BY REGION, 2013—2022 (USD MILLION) 128

TABLE 48 PRECISION FARMING MARKET FOR OTHER APPLICATION, BY OFFERING,

2013—2022 (USD MILLION) 128

TABLE 49 PRECISION FARMING MARKET FOR OTHER APPLICATION, BY REGION,

2013—2022 (USD MILLION) 129

TABLE 50 PRECISION FARMING MARKET, BY REGION, 2013—2022 (USD MILLION) 132

TABLE 51 PRECISION FARMING MARKET IN THE AMERICAS, BY OFFERING,

2013—2022 (USD MILLION) 135

TABLE 52 PRECISION FARMING MARKET IN THE AMERICAS, BY APPLICATION,

2013—2022 (USD MILLION) 135

TABLE 53 PRECISION FARMING MARKET IN THE AMERICAS, BY REGION,

2013—2022 (USD MILLION) 136

TABLE 54 PRECISION FARMING MARKET IN NORTH AMERICA, BY COUNTRY,

2013—2022 (USD MILLION) 137

TABLE 55 PRECISION FARMING MARKET IN SOUTH AMERICA, BY COUNTRY,

2013—2022 (USD MILLION) 140

TABLE 56 PRECISION FARMING MARKET IN EUROPE, BY OFFERING,

2013—2022 (USD MILLION) 144

TABLE 57 PRECISION FARMING MARKET IN EUROPE, BY APPLICATION,

2013—2022 (USD MILLION) 144

TABLE 58 PRECISION FARMING MARKET IN EUROPE, BY COUNTRY,

2013—2022 (USD MILLION) 148

TABLE 59 PRECISION FARMING MARKET IN APAC, BY OFFERING, 2013—2022 (USD MILLION) 150

TABLE 60 PRECISION FARMING MARKET IN APAC, BY APPLICATION,

2013—2022 (USD MILLION) 150

TABLE 61 PRECISION FARMING MARKET IN APAC, BY COUNTRY, 2013—2022 (USD MILLION) 154

TABLE 62 PRECISION FARMING MARKET IN ROW, BY OFFERING, 2013—2022 (USD MILLION) 155

TABLE 63 PRECISION FARMING MARKET IN ROW, BY APPLICATION,

2013—2022 (USD MILLION) 155

TABLE 64 PRECISION FARMING MARKET IN ROW, BY REGION, 2013—2022 (USD MILLION) 158

TABLE 65 LIST OF MAJOR PRECISION AGRICULTURE HARDWARE START-UPS 162

TABLE 66 LIST OF MAJOR PRECISION AGRICULTURE SOFTWARE AND SERVICES START-UPS 163

TABLE 67 NEW PRODUCT LAUNCHES, 2013—2016 164

TABLE 68 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2013—2016 167

TABLE 69 MERGER AND ACQUISITIONS, 2014—2016 168





LIST OF FIGURES



FIGURE 1 PRECISION FARMING MARKET: SEGMENTATION 18

FIGURE 2 PRECISION FARMING MARKET: RESEARCH DESIGN 21

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27

FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 28

FIGURE 5 DATA TRIANGULATION 29

FIGURE 6 SERVICES SEGMENT OF PRECISION FARMING MARKET EXPECTED TO GROW AT

THE HIGHEST RATE BETWEEN 2016 AND 2022 32

FIGURE 7 VARIABLE RATE TECHNOLOGY POISED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 32

FIGURE 8 YIELD MONITORING APPLICATION HELD THE MAJOR SHARE OF THE PRECISION FARMING MARKET IN 2015 33

FIGURE 9 THE AMERICAS HELD THE LARGEST MARKET SHARE OF THE OVERALL PRECISION FARMING MARKET IN 2015 34

FIGURE 10 PRECISION FARMING MARKET BETWEEN 2016 AND 2022 35

FIGURE 11 AUSTRALIA HELD THE LARGEST SHARE OF THE PRECISION FARMING MARKET

IN APAC IN 2015 36

FIGURE 12 SERVICES SEGMENT OF PRECISION FARMING MARKET EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 37

FIGURE 13 U.S. HELD THE LARGEST SHARE OF THE PRECISION FARMING MARKET IN 2015 37

FIGURE 14 THE OVERALL LIFE CYCLE FOR PRECISION FARMING EXPECTED TO BE LONG AND STEADILY GROWING 38

FIGURE 15 ASPECTS OF PRECISION FARMING 41

FIGURE 16 PRECISION FARMING MARKET, BY GEOGRAPHY 43

FIGURE 17 EVOLUTION OF PRECISION FARMING 44

FIGURE 18 PRECISION FARMING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 45

FIGURE 19 WORLD FOOD CONSUMPTION IN KCAL /PERSON/DAY, BY 2030 48

FIGURE 20 FACTORS FOR NOT USING PRECISION FARMING TECHNIQUES IN THE U.K, 2012 49

FIGURE 21 GLOBAL MOBILE SUBSCRIBER BASE, 2009—2016 (USD MILLION) 50

FIGURE 22 DRONE USAGE ACCORDING TO SEASON 51

FIGURE 23 VALUE CHAIN ANALYSIS: PRECISION FARMING MARKET 53

FIGURE 24 SUPPLY CHAIN ANALYSIS: PRECISION FARMING MARKET 55

FIGURE 25 PRESENT AND UPCOMING TECHNOLOGIES IN PRECISION FARMING 56

FIGURE 26 BIG DATA OPPORTUNITIES — THE LEADING TREND AMONG KEY MARKET PLAYERS 57

FIGURE 27 PORTER’S FIVE FORCES ANALYSIS, 2015 58

FIGURE 28 PRECISION FARMING MARKET: PORTER’S FIVE FORCES ANALYSIS, 2015 59

FIGURE 29 MEDIUM IMPACT OF THE INTENSITY OF COMPETITIVE RIVALRY ON THE PRECISION FARMING MARKET 60

FIGURE 30 LOW IMPACT OF THE THREAT OF SUBSTITUTES ON THE PRECISION FARMING MARKET 61

FIGURE 31 MEDIUM IMPACT OF THE BARGAINING POWER OF BUYERS ON THE PRECISION FARMING MARKET 62

FIGURE 32 HIGH IMPACT OF THE BARGAINING POWER OF SUPPLIERS ON THE PRECISION FARMING MARKET 63

FIGURE 33 HIGH IMPACT OF THE THREAT OF NEW ENTRANTS ON THE PRECISION FARMING MARKET 64

FIGURE 34 PRECISION FARMING MARKET, BY OFFERING 68

FIGURE 35 PRECISION FARMING MARKET FOR SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 69

FIGURE 36 ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST RATE IN THE PRECISION FARMING MARKET FOR HARDWARE BETWEEN 2016 AND 2022 70

FIGURE 37 PRECISION FARMING MARKET FOR DRONES/UAVS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 72

FIGURE 38 YIELD MONITOR HELD THE LARGEST SHARE IN THE PRECISION FARMING MARKET FOR SENSING AND MONITORING DEVICES IN 2016 77

FIGURE 39 NUTRIENT SENSOR IS EXPECTED TO GROW AT THE HIGHEST RATE IN THE PRECISION FARMING MARKET FOR SOIL SENSORS BETWEEN 2016 AND 2022 79

FIGURE 40 LOCAL/WEB-BASED SOFTWARE HELD THE LARGER MARKET SHARE IN

THE PRECISION FARMING SOFTWARE MARKET IN 2015 82

FIGURE 41 CONNECTIVITY SERVICES EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 86

FIGURE 42 PRECISION FARMING MARKET, BY TECHNOLOGY 95

FIGURE 43 VARIABLE RATE TECHNOLOGY POISED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 96

FIGURE 44 GNSS TECHNOLOGY ACCURACY LEVELS 98

FIGURE 45 GIS IN PRECISION FARMING 99

FIGURE 46 GIS ADOPTION RATE IN THE U.S., 2011, 2013 & 2018 100

FIGURE 47 REMOTE SENSING SYSTEMS 101

FIGURE 48 FIELD APPLICATION ANALYSIS IN PRECISION FARMING MARKET IN U.S. 105

FIGURE 49 SEEDING VRA IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN

2016 AND 2022 109

FIGURE 50 PRECISION FARMING MARKET, BY APPLICATION 111

FIGURE 51 WEATHER TRACKING & FORECASTING APPLICATION EXPECTED TO GROW AT

THE HIGHEST RATE BETWEEN 2016 AND 2022 112

FIGURE 52 ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST RATE FOR THE YIELD MONITORING APPLICATION BETWEEN 2016 AND 2022 116

FIGURE 53 THE AMERICAS EXPECTED HOLD THE LARGEST MARKET SHARE OF THE PRECISION FARMING MARKET FOR CROP SCOUTING APPLICATION BETWEEN 2016 AND 2022 120

FIGURE 54 ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST RATE FOR THE WEATHER TRACKING & FORECASTING APPLICATION BETWEEN 2016 AND 2022 122

FIGURE 55 PRECISION FARMING MARKET, BY GEOGRAPHY 131

FIGURE 56 PRECISION FARMING MARKET: GEOGRAPHIC SNAPSHOT 132

FIGURE 57 OVERVIEW OF PRECISION FARMING MARKET IN THE AMERICAS 134

FIGURE 58 U.S. EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE PRECISION FARMING MARKET IN NORTH AMERICA BETWEEN 2016 AND 2022 137

FIGURE 59 ARGENTINA EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2016 AND 2022 140

FIGURE 60 OVERVIEW OF PRECISION FARMING MARKET IN EUROPE 143

FIGURE 61 GERMANY IS EXPECTED TO HOLD THE LARGEST SHARE OF THE PRECISION FARMING MARKET IN EUROPE IN 2016 147

FIGURE 62 OVERVIEW OF PRECISION FARMING MARKET IN ASIA-PACIFIC 149

FIGURE 63 CHINA AND SOUTH KOREA EXPECTED TO GROW AT THE HIGHEST RATE IN APAC BETWEEN 2016 AND 2022 153

FIGURE 64 RUSSIA IS EXPECTED TO HOLD THE LARGEST SHARE OF PRECISION FARMING MARKET IN ROW REGION BETWEEN 2016 AND 2022 158

FIGURE 65 NEW PRODUCT LAUNCHES: THE KEY STRATEGY ADOPTED BY THE KEY PLAYERS BETWEEN 2013 AND 2016 159

FIGURE 66 PRECISION FARMING MARKET SHARE, BY KEY PLAYER, 2015 160

FIGURE 67 PRECISION FARMING MARKET EVALUATION FRAMEWORK 162

FIGURE 68 BATTLE FOR MARKET SHARE: 'NEW PRODUCT LAUNCHES” WAS THE KEY STRATEGY 164

FIGURE 69 GEOGRAPHIC REVENUE MIX OF MAJOR MARKET PLAYERS 170

FIGURE 70 DEERE & COMPANY: COMPANY SNAPSHOT 171

FIGURE 71 DEERE & COMPANY: SWOT ANALYSIS 174

FIGURE 72 TRIMBLE, INC.: COMPANY SNAPSHOT 175

FIGURE 73 TRIMBLE, INC.: SWOT ANALYSIS 178

FIGURE 74 RAVEN INDUSTRIES: COMPANY SNAPSHOT 179

FIGURE 75 RAVEN INDUSTRIES: SWOT ANALYSIS 182

FIGURE 76 AGJUNCTION, INC.: COMPANY SNAPSHOT 183

FIGURE 77 AGJUNCTION, INC.: SWOT ANALYSIS 186

FIGURE 78 AGCO CORPORATION: COMPANY SNAPSHOT 187

FIGURE 79 ACGO CORPORATION: SWOT ANALYSIS 190

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