Marktanalyse - Pico Projector Market by Type (Embedded, Non-embedded), Technology (DLP, LCoS, LBS), Specification (Brightness, Resolution, Power Source), Application (Consumer Electronics, Business & Education), Components, and Geography - Global Forecast to 2022

MarketsandMarkets
11.2016
157 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Europa
  • Asien / Pazifik
  • Mittlerer Osten / Afrika
  • Nordamerika / USA
  • Australien
  • Mittel- / Südamerika
Sprache:
Englisch

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Pico projector market to exhibit significant growth potential between 2016 and 2022”
The pico projector market is expected to grow at a CAGR of 14.52% between 2016 and 2022 to reach USD 3.44 billion by 2022. Amalgamation of projection technology with portable electronics products and availability of feature-packed pico projectors to end-users are the key driving factors for the growth of the pico projector market. However, health and safety issues pertaining to the use of laser source in laser beam steering (LBS)-based pico projector is a restraining factor for the growth of the pico projector market.

'Market for non-embedded (standalone) pico projector is expected to grow at a highest rate between 2016 and 2022”
The pico projector market has witnessed several launches of non-embedded pico projectors in the past couple of years. These devices are engineered with better specification than their earlier version, in term of HD picture quality, high brightness output, multiple connectivity alternatives, and sufficient battery life; therefore the market for non-embedded pico projector is expected to register the highest growth rate than embedded pico projectors.

'Pico projector with 480p resolution to hold the largest share of the overall pico projector market”
Pico projectors with 480p resolution were introduced in the market once the concept of pico projector has started to evolve. Pico projectors with 480p resolution are the perfect trade-off between the low cost and satisfactory picture quality; therefore, these products hold the largest market share.

'APAC to be the largest and the fastest growing market for pico projector between 2016 and 2022”
APAC holds the largest share in the global pico projector market, and China and Japan are the key contributors of this market. APAC is also a manufacturing hub for pico projectors. Huge population and demand for portable electronics makes APAC the largest pico projector market.

The break-up of the profiles of primary participants for the report has been given below:
• By Company Type: Tier 1 — 30%, Tier 2 — 35%, and Tier 3 — 35%
• By Designation: C—Level Executives — 55%, Directors — 30%, and Others — 15%
• By Region: North America — 20%, Europe — 35%, APAC — 35%, and RoW — 10%
The key players in the pico projector market include Aaxa Technologies Inc. (U.S.), Lenovo Group Ltd. (China), LG Electronics, Inc. (South Korea), Texas Instruments, Inc. (U.S.), ZTE Corporation (China), Optoma Technology Corp. (Taiwan), Sony Corporation (Japan), Koninklijke Philips N.V. (Netherlands), MicroVision, Inc. (U.S.), Celluon, Inc. (South Korea), Miroir USA (U.S.), RIF6 LLC (U.S.), and Global Aiptek Corporation (Taiwan).

Research Coverage:
The research report on the global pico projector market covers different segments, namely, type, technology, components, specification, application and geography. The market has been segmented on the basis of type into embedded and non-embedded pico projectors. On the basis of technology, the pico projector market has been classified into digital light processing (DLP), liquid crystal on silicon (LCoS), and laser beam steering (LBS). The report covers three types of components, namely, light source, Illumination system, and projectors lens. Specifications of pico projector includes brightness, resolution, and power source. Further, the pico projector market has been segmented on the basis of application into consumer electronics, business and education, retail, and healthcare. The report covers four major geographical regions, namely, North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW).

Key Benefits of Buying the Report:
Illustrative segmentation, analysis, and forecast for the market based on type, technology, components, specification, application and geography has been conducted to give an overall view of the pico projector market.
The Porter’s five forces framework and pricing analysis has been used along with the value chain analysis to provide an in-depth insight into the pico projector market.
The major drivers, restraints, opportunities, and challenges for the pico projector market have been detailed in this report.
The report includes a detailed competitive landscape along with key players, in-depth analysis, and revenue of key players.
TABLE OF CONTENTS



1 INTRODUCTION 15

1.1 OBJECTIVES OF THE STUDY 15

1.2 MARKET DEFINITION 15

1.3 STUDY SCOPE 16

1.3.1 MARKETS COVERED 16

1.3.2 GEOGRAPHIC SCOPE 17

1.3.3 YEARS CONSIDERED FOR THE STUDY 17

1.4 CURRENCY 17

1.5 LIMITATIONS 18

1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 INTRODUCTION 19

2.1.1 SECONDARY DATA 20

2.1.1.1 Key data from secondary sources 20

2.1.2 PRIMARY DATA 21

2.1.2.1 Key data points from primary sources 21

2.1.2.2 Key industry insights 22

2.1.2.3 Breakdown of primary interviews 22

2.2 MARKET SIZE ESTIMATION 23

2.2.1 BOTTOM-UP APPROACH 23

2.2.1.1 Approach for capturing the market share by bottom-up analysis (Demand side) 23

2.2.2 TOP-DOWN APPROACH 24

2.2.2.1 Approach for capturing the market share by top-down analysis (Supply side) 25

2.3 MARKET BREAKDOWN & DATA TRIANGULATION 26

2.4 RESEARCH ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 34

4.1 PICO PROJECTOR MARKET OPPORTUNITIES, 2016—2022 34

4.2 PICO PROJECTOR MARKET, BY TYPE (2016—2022) 34

4.3 PICO PROJECTOR MARKET, BY RESOLUTION (2016—2022) 35

4.4 PICO PROJECTOR MARKET, BY POWER SOURCE (2016—2022) 35

4.5 PICO PROJECTOR MARKET, BY APPLICATION AND REGION 36

4.6 PICO PROJECTOR MARKET, BY TECHNOLOGY 36

4.7 PICO PROJECTOR MARKET, BY GEOGRAPHY 37

5 MARKET OVERVIEW 38

5.1 INTRODUCTION 39

5.2 MARKET SEGMENTATION 39

5.2.1 BY TYPE 39

5.2.2 BY TECHNOLOGY 39

5.2.3 BY SPECIFICATION 40

5.2.3.1 By Brightness 40

5.2.3.2 By Resolution 40

5.2.3.3 By Power Source 40

5.2.4 BY APPLICATION 41

5.2.5 BY GEOGRAPHY 41

5.3 MARKET DYNAMICS 42

5.3.1 DRIVERS 43

5.3.1.1 Amalgamation of projection technology with portable electronics products 43

5.3.1.2 Development of pico projectors with superior specification 43

5.3.2 RESTRAINTS 43

5.3.2.1 Health and safety issues pertaining to the use of laser beams in LBS-based pico projectors 43

5.3.3 OPPORTUNITIES 44

5.3.3.1 Consumer electronics segment is expected to drive the pico projector market 44

5.3.4 CHALLENGES 44

5.3.4.1 Deficit of clear use cases hinder the growth of the market 44

6 INDUSTRY TRENDS 45

6.1 INTRODUCTION 45

6.2 VALUE CHAIN ANALYSIS 45

6.3 PORTERS FIVE FORCE ANALYSIS 47

6.3.1 INTENSITY OF COMPETITIVE RIVALRY 48

6.3.2 THREAT OF SUBSTITUTES 49

6.3.3 BARGAINING POWER OF BUYERS 50

6.3.4 BARGAINING POWER OF SUPPLIERS 51

6.3.5 THREAT OF NEW ENTRANTS 52

6.4 PRICING ANALYSIS 53

7 PICO PROJECTOR MARKET, BY TYPE 54

7.1 INTRODUCTION 55

7.2 EMBEDDED PICO PROJECTORS 56

7.3 NON-EMBEDDED PICO PROJECTORS 58

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8 PICO PROJECTOR MARKET, BY TECHNOLOGY 62

8.1 INTRODUCTION 63

8.2 DIGITAL LIGHT PROCESSING (DLP) 64

8.3 LIQUID CRYSTAL ON SILICON (LC0S) 66

8.4 LASER BEAM STEERING (LBS) 68

8.5 PROJECTION TECHNOLOGIES (DLP, LCOS, LBS) IN AUGMENTED REALITY (AR) 69

8.5.1 INTRODUCTION 69

9 PICO PROJECTOR MARKET, BY COMPONENTS 77

9.1 INTRODUCTION 77

9.2 LIGHT SOURCE 77

9.2.1 LIGHT EMITTING DIODES (LED) 77

9.2.2 LASER DIODES 78

9.3 ILLUMINATION SYSTEM 78

9.3.1 FLY EYE LENS 78

9.3.2 LIGHT PIPE 78

9.4 PROJECTION LENS 78

10 PICO PROJECTOR MARKET, BY SPECIFICATIONS 79

10.1 INTRODUCTION 80

10.2 RESOLUTION 80

10.2.1 UP TO 480P 81

10.2.2 720P 82

10.3 BRIGHTNESS 84

10.3.1 0—50 LUMEN 84

10.3.2 50—100 LUMENS 85

10.3.3 100—150 LUMENS 85

10.3.4 150 AND ABOVE 85

10.4 POWER SOURCE 86

10.4.1 IN-BUILT BATTERY 87

10.4.2 NON BATTERY 87

11 PICO PROJECTOR MARKET, BY APPLICATION 89

11.1 INTRODUCTION 90

11.2 RETAIL 91

11.3 HEALTHCARE 93

11.4 BUSINESS AND EDUCATION 95

11.4.1 BUSINESS 95

11.4.2 EDUCATION 95

11.5 CONSUMER ELECTRONICS 97

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12 PICO PROJECTOR MARKET, BY GEOGRAPHY 100

12.1 INTRODUCTION 101

12.2 NORTH AMERICA (U.S., CANADA, MEXICO) 102

12.3 EUROPE (GERMANY, U.K.) 105

12.4 ASIA-PACIFIC (CHINA, JAPAN) 106

12.5 REST OF THE WORLD(SOUTH AMERICA, MIDDLE EAST & AFRICA) 109

13 COMPETITIVE LANDSCAPE 111

13.1 OVERVIEW 111

13.2 MARKET RANKING ANALYSIS: PICO PROJECTOR MARKET 112

13.3 COMPETITIVE SITUATIONS AND TRENDS 113

13.3.1 NEW PRODUCT LAUNCHES 113

14 COMPANY PROFILES 115

(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*

14.1 LENOVO GROUP LIMITED 115

14.2 LG ELECTRONICS INC. 119

14.3 MICROVISION, INC. 122

14.4 SONY CORPORATION 124

14.5 AAXA TECHNOLOGIES INC. 127

14.6 TEXAS INSTRUMENTS INC. 130

14.7 ZTE CORPORATION 133

14.8 KONINKLIJKE PHILIPS N.V. 137

14.9 RIF6, LLC 139

14.10 CELLUON, INC. 140

14.11 CREMOTECH CO., LTD. 141

14.12 GLOBAL AIPTEK CORPORATION 142

14.13 MIROIR USA 144

14.14 OPTOMA TECHNOLOGY CORP. 145

*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

15 APPENDIX 147

15.1 INSIGHTS OF INDUSTRY EXPERTS 147

15.2 DISCUSSION GUIDE 148

15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 150

15.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 152

15.5 AVAILABLE CUSTOMIZATIONS 154

15.6 RELATED REPORTS 154

15.7 AUTHOR DETAILS 155





LIST OF TABLES



TABLE 1 PICO PROJECTOR MARKET, MARKET SIZE AND UNIT SHIPMENTS 29

TABLE 2 PICO PROJECTOR MARKET SEGMENTATION, BY TYPE 39

TABLE 3 PICO PROJECTOR MARKET SEGMENTATION, BY TECHNOLOGY 39

TABLE 4 PICO PROJECTOR MARKET SEGMENTATION, BY BRIGHTNESS 40

TABLE 5 PICO PROJECTOR MARKET SEGMENTATION, BY RESOLUTION 40

TABLE 6 PICO PROJECTOR MARKET SEGMENTATION, BY POWER SOURCE 40

TABLE 7 PICO PROJECTOR MARKET SEGMENTATION, BY APPLICATION 41

TABLE 8 PICO PROJECTOR MARKET, BY TYPE, 2013—2022 (USD MILLION) 56

TABLE 9 EMBEDDED PICO PROJECTOR MARKET, BY TECHNOLOGY,

2013—2022 (USD MILLION) 56

TABLE 10 EMBEDDED PICO PROJECTOR MARKET, BY RESOLUTION,

2013—2022 (USD MILLION) 57

TABLE 11 EMBEDDED PICO PROJECTOR MARKET, BY APPLICATION,

2013—2022 (USD MILLION) 57

TABLE 12 EMBEDDED PICO PROJECTOR MARKET, BY REGION, 2013—2022 (USD MILLION) 58

TABLE 13 NON EMBEDDED (STANDALONE) PICO PROJECTOR MARKET, BY TECHNOLOGY, 2013—2022 (USD MILLION) 59

TABLE 14 NON-EMBEDDED (STANDALONE) PICO PROJECTOR MARKET, BY RESOLUTION, 2013—2022 (USD MILLION) 60

TABLE 15 NON-EMBEDDED (STANDALONE) PICO PROJECTOR MARKET, BY APPLICATION, 2013—2022 (USD MILLION) 60

TABLE 16 NON-EMBEDDED (STANDALONE) PICO PROJECTOR MARKET, BY REGION,

2013—2022 (USD MILLION) 61

TABLE 17 PICO PROJECTOR MARKET, BY TECHNOLOGY, 2013—2022 (USD MILLION) 64

TABLE 18 PICO PROJECTOR MARKET FOR DLP TECHNOLOGY, BY TYPE,

2013—2022 (USD MILLION) 65

TABLE 19 PICO PROJECTOR MARKET FOR DLP TECHNOLOGY, BY BRIGHTNESS,

2013—2022 (USD MILLION) 65

TABLE 20 PICO PROJECTOR MARKET FOR LCOS TECHNOLOGY, BY TYPE,

2013—2022 (USD MILLION) 67

TABLE 21 PICO PROJECTOR MARKET FOR LCOS TECHNOLOGY, BY BRIGHTNESS,

2013—2022 (USD MILLION) 67

TABLE 22 PICO PROJECTOR MARKET FOR LBS TECHNOLOGY, BY TYPE,

2013—2022 (USD MILLION) 68

TABLE 23 PICO PROJECTOR MARKET FOR LBS TECHNOLOGY, BY BRIGHTNESS,

2013—2022 (USD MILLION) 68

TABLE 24 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2013—2022, (USD BILLION) 70

TABLE 25 AUGMENTED REALITY MARKET, BY PROJECTION TECHNOLOGY,

2013—2022, (USD BILLION) 70

TABLE 26 AUGMENTED REALITY MARKET FOR HMD DEVICES, BY VERTICAL,

2013—2022, (USD BILLION) 71

TABLE 27 AUGMENTED REALITY MARKET FOR HUD DEVICES, BY VERTICAL,

2013—2022, (USD MILLION) 71

TABLE 28 AUGMENTED REALITY MARKET, BY VERTICAL, 2013—2022, (USD BILLION) 72

TABLE 29 AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENCE VERTICAL,

BY DEVICE TYPE, 2013—2022 (USD MILLION) 72

TABLE 30 AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL, BY DEVICE TYPE,

2013—2022 (USD MILLION) 73

TABLE 31 AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL, BY APPLICATION,

2013—2022 (USD BILLION) 73

TABLE 32 AUGMENTED REALITY MARKET SIZE FOR MEDICAL VERTICAL, BY DEVICE TYPE, 2013—2022 (USD MILLION) 74

TABLE 33 AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL, BY DEVICE TYPE, 2013—2022 (USD MILLION) 74

TABLE 34 AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL, BY APPLICATION, 2013—2022 (USD MILLION) 75

TABLE 35 AUGMENTED REALITY MARKET FOR OTHER VERTICALS, BY DEVICE TYPE,

2013—2022, (USD MILLION) 75

TABLE 36 AUGMENTED REALITY MARKET FOR OTHER VERTICALS, BY APPLICATION,

2013—2022, (USD MILLION) 76

TABLE 37 PICO PROJECTOR MARKET, BY RESOLUTION, 2013—2022 (USD MILLION) 81

TABLE 38 PICO PROJECTOR MARKET FOR BUSINESS AND EDUCATION APPLICATION,

BY RESOLUTION, 2013—2022 (USD MILLION) 82

TABLE 39 PICO PROJECTOR MARKET FOR CONSUMER ELECTRONICS APPLICATION,

BY RESOLUTION, 2013—2022 (USD MILLION) 82

TABLE 40 PICO PROJECTOR MARKET FOR HEALTHCARE APPLICATION, BY RESOLUTION,

2013—2022 (USD MILLION) 83

TABLE 41 PICO PROJECTOR MARKET FOR RETAIL APPLICATION, BY RESOLUTION,

2013—2022 (USD MILLION) 83

TABLE 42 KEY COMPANIES PRODUCT OFFERINGS ACROSS THE BRIGHTNESS RANGE 84

TABLE 43 PICO PROJECTOR MARKET, BY BRIGHTNESS, 2013—2022 (USD MILLION) 86

TABLE 44 PICO PROJECTOR MARKET, BY POWER SOURCE, 2013—2022 (USD MILLION) 87

TABLE 45 NON-EMBEDDED PICO PROJECTOR MARKET, BY POWER SOURCE,

2013—2022 (USD MILLION) 87

TABLE 46 EMBEDDED PICO PROJECTOR MARKET, BY POWER SOURCE,

2013—2022 (USD MILLION) 88

TABLE 47 PICO PROJECTOR MARKET, BY APPLICATION, 2013—2022 (USD MILLION) 90

TABLE 48 PICO PROJECTOR MARKET IN THE RETAIL SECTOR, BY TYPE,

2013—2022 (USD MILLION) 92

TABLE 49 PICO PROJECTOR MARKET IN THE RETAIL SECTOR, BY BRIGHTNESS,

2013—2022 (USD MILLION) 92

TABLE 50 PICO PROJECTOR MARKET IN THE RETAIL SECTOR, BY REGION,

2013-2022 (USD MILLION) 93

TABLE 51 PICO PROJECTOR MARKET IN THE HEALTHCARE SECTOR, BY TYPE,

2013—2022 (USD MILLION) 94

TABLE 52 PICO PROJECTOR MARKET IN THE HEALTHCARE SECTOR, BY BRIGHTNESS,

2013—2022 (USD MILLION) 94

TABLE 53 PICO PROJECTOR MARKET IN THE HEALTHCARE SECTOR, BY REGION,

2013-2022 (USD MILLION) 95

TABLE 54 PICO PROJECTOR MARKET IN THE BUSINESS AND EDUCATION SECTOR,

BY TYPE, 2013—2022 (USD MILLION) 96

TABLE 55 PICO PROJECTOR MARKET IN THE BUSINESS AND EDUCATION SECTOR,

BY BRIGHTNESS, 2013—2022 (USD MILLION) 96

TABLE 56 PICO PROJECTOR MARKET IN THE BUSINESS AND EDUCATION SECTOR,

BY REGION, 2013—2022 (USD MILLION) 97

TABLE 57 PICO PROJECTOR MARKET IN THE CONSUMER ELECTRONICS SECTOR,

BY TYPE, 2013—2022 (USD MILLION) 98

TABLE 58 PICO PROJECTOR MARKET IN THE CONSUMER ELECTRONICS SECTOR,

BY BRIGHTNESS, 2013—2022 (USD MILLION) 98

TABLE 59 PICO PROJECTOR MARKET IN THE CONSUMER ELECTRONICS SECTOR,

BY REGION, 2013—2022 (USD MILLION) 99

TABLE 60 PICO PROJECTOR MARKET, BY REGION, 2013—2022 (USD MILLION) 101

TABLE 61 PICO PROJECTOR MARKET IN NORTH AMERICA, BY COUNTRY,

2013—2022 (USD MILLION) 104

TABLE 62 PICO PROJECTOR MARKET IN NORTH AMERICA, BY TYPE,

2013—2022 (USD MILLION) 104

TABLE 63 PICO PROJECTOR MARKET IN EUROPE, BY COUNTRY, 2013—2022 (USD MILLION) 105

TABLE 64 PICO PROJECTOR MARKET IN EUROPE, BY TYPE, 2013—2022 (USD MILLION) 106

TABLE 65 PICO PROJECTOR MARKET IN ASIA-PACIFIC, BY COUNTRY,

2013—2022 (USD MILLION) 108

TABLE 66 PICO PROJECTOR MARKET IN ASIA-PACIFIC, BY TYPE, 2013—2022 (USD MILLION) 108

TABLE 67 PICO PROJECTOR MARKET IN REST OF THE WORLD , BY REGION,

2013—2022 (USD MILLION) 109

TABLE 68 PICO PROJECTOR MARKET IN REST OF THE WORLD, BY TYPE,

2013—2022 (USD MILLION) 110

TABLE 69 PICO PROJECTOR MARKET RANKING ANALYSIS, BY KEY TECHNOLOGY

SUPPLIER, 2015 112

TABLE 70 KEY SUPPLIERS OF PICO PROJECTORS, BY TECHNOLOGY 112

TABLE 71 NEW PRODUCT LAUNCHES, 2016 113





LIST OF FIGURES



FIGURE 1 PICO PROJECTOR MARKETS SEGMENTATION 16

FIGURE 2 PICO PROJECTOR MARKET: RESEARCH DESIGN 19

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24

FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25

FIGURE 5 DATA TRIANGULATION 26

FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 27

FIGURE 7 PICO PROJECTOR MARKET SEGMENTATION 28

FIGURE 8 PICO PROJECTOR MARKET SNAPSHOT (2016—2022): CONSUMER

ELECTRONICS SEGMENT TO HOLD THE LARGEST SHARE OF THE PICO PROJECTOR MARKET IN 2016 29

FIGURE 9 LBS TECHNOLOGY IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30

FIGURE 10 PICO PROJECTOR MARKET SNAPSHOT (2016—2022): NON-EMBEDDED (STANDALONE) PICO PROJECTOR TO HOLD THE LARGEST MARKET SHARE IN 2016 31

FIGURE 11 PICO PROJECTOR WITH 50—100 LUMEN BRIGHTNESS IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 32

FIGURE 12 ASIA-PACIFIC REGION IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2016 33

FIGURE 13 ATTRACTIVE GROWTH OPPORTUNITIES IN PICO PROJECTOR MARKET BETWEEN 2016 AND 2022 34

FIGURE 14 NON-EMBEDDED PICO PROJECTOR MARKET EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2016 AND 2022 34

FIGURE 15 480P RESOLUTION TO HOLD THE LARGEST MARKET SHARE OF PICO PROJECTORS IN 2016 35

FIGURE 16 PICO PROJECTOR WITH IN-BUILT BATTERY TO HOLD THE LARGEST SHARE OF

THE PICO PROJECTOR MARKET IN 2016 35

FIGURE 17 CONSUMER ELECTRONICS SEGMENT EXPECTED TO HOLD THE LARGEST SHARE OF THE PICO PROJECTOR MARKET IN 2016 36

FIGURE 18 DIGITAL LIGHT PROCESSING (DLP) TECHNOLOGY TO HOLD THE LARGEST SHARE OF THE PICO PROJECTOR MARKET IN 2016 36

FIGURE 19 THE U.S. IS EXPECTED TO HOLD THE LARGEST SHARE OF THE PICO PROJECTOR MARKET IN 2016 37

FIGURE 20 PICO PROJECTOR MARKET SEGMENTATION, BY GEOGRAPHY 41

FIGURE 21 DROC: PICO PROJECTOR MARKET 42

FIGURE 22 VALUE CHAIN ANALYSIS: TECHNOLOGY PROVIDERS PLAYS A KEY ROLE 45

FIGURE 23 PICO PROJECTOR MARKET: PORTER’S FIVE FORCES ANALYSIS, 2016 47

FIGURE 24 PORTER’S FIVE FORCES ANALYSIS FOR THE PICO PROJECTOR MARKET, 2016 48

FIGURE 25 MORE NUMBER OF SUPPLIERS FOR PICO PROJECTORS LEADING TO INTENSE COMPETITION 48

FIGURE 26 LIMITED TECHNOLOGICAL DIFFERENTIATION LEADING TO MEDIUM IMPACT OF THREAT OF SUBSTITUTES 49

FIGURE 27 SIGNIFICANT CONSUMER ADOPTION LEADING TO HIGH IMPACT OF BARGAINING POWER OF BUYERS 50

FIGURE 28 MODERATE DEPENDENCE ON INDUSTRY LEADING TO MEDIUM IMPACT OF BARGAINING POWER OF SUPPLIERS 51

FIGURE 29 REQUIREMENT OF ROBUST R&D UNIT LEADING TO MEDIUM IMPACT OF THREAT OF NEW ENTRANTS 52

FIGURE 30 PRICE OF A PICO PROJECTOR STARTS WITH USD 250 53

FIGURE 31 PICO PROJECTOR MARKET, BY TYPE 55

FIGURE 32 NON-EMBEDDED PICO PROJECTOR EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 55

FIGURE 33 CONSUMER ELECTRONICS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE NON-EMBEDDED PICO PROJECTORS MARKET DURING THE FORECAST PERIOD 59

FIGURE 34 PICO PROJECTOR MARKET, BY TECHNOLOGY 63

FIGURE 35 LBS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63

FIGURE 36 PICO PROJECTOR MARKET WITH 100—150 LUMEN BRIGHTNESS IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 66

FIGURE 37 AUGMENTED REALITY MARKET POSSESS A HUGE GROWTH OPPORTUNITY ACROSS VERTICAL 69

FIGURE 38 PICO PROJECTOR MARKET, BY COMPONENTS 77

FIGURE 39 PICO PROJECTOR MARKET, BY SPECIFICATION 80

FIGURE 40 PICO PROJECTOR MARKET HAVING 720P RESOLUTION EXPECTED TO GROW AT

THE HIGHEST CAGR DURING THE FORECAST PERIOD 81

FIGURE 41 PICO PROJECTORS WITH 50—100 LUMENS OF BRIGHTNESS LEVEL EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 85

FIGURE 42 IN-BUILT BATTERY OPERATED PICO PROJECTOR IS EXPECTED TO GROW AT A HIGHER RATE DURING THE FORECAST PERIOD 86

FIGURE 43 PICO PROJECTOR MARKET, BY APPLICATION 90

FIGURE 44 CONSUMER ELECTRONICS SECTOR IS EXPECTED TO HAVE HIGHEST CAGR BETWEEN 2016 AND 2022 91

FIGURE 45 100—150 LUMENS OF BRIGHTNESS IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING 2016 TO 2022 93

FIGURE 46 APAC REGION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING

2016 AND 2022 97

FIGURE 47 APAC TO DOMINATE THE PICO PROJECTOR MARKET DURING 2016 TO 2022 101

FIGURE 48 SNAPSHOT OF PICO PROJECTOR MARKET IN NORTH AMERICA: DEMAND TO BE DRIVEN BY CONSUMER ELECTRONICS SEGMENT 103

FIGURE 49 STANDALONE PICO PROJECTOR IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING 2016 TO 2022 105

FIGURE 50 SNAPSHOT OF THE PICO PROJECTOR MARKET IN ASIA-PACIFIC: CHINA EXPECTED TO DRIVE THE GROWTH OF THE MARKET 107

FIGURE 51 THE MIDDLE EAST AND AFRICA ACCOUNTED FOR THE HIGHEST GROWTH OF PICO PROJECTOR MARKET DURING 2016 TO 2022 109

FIGURE 52 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2014 AND 2016 111

FIGURE 53 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY ADOPTED 113

FIGURE 54 LENOVO GROUP LIMITED: COMPANY SNAPSHOT 116

FIGURE 55 LENOVO GROUP LTD.: SWOT ANALYSIS 118

FIGURE 56 LG ELECTRONICS INC.: COMPANY SNAPSHOT 119

FIGURE 57 LG ELECTRONICS INC.: SWOT ANALYSIS 121

FIGURE 58 MICROVISION, INC.: COMPANY SNAPSHOT 122

FIGURE 59 MICROVISION, INC.: SWOT ANALYSIS 123

FIGURE 60 SONY CORPORATION: COMPANY SNAPSHOT 125

FIGURE 61 SONY CORPORATION: SWOT ANALYSIS 126

FIGURE 62 AAXA TECHNOLOGIES INC.: SWOT ANALYSIS 129

FIGURE 63 TEXAS INSTRUMENTS INC.: COMPANY SNAPSHOT 130

FIGURE 64 TEXAS INSTRUMENTS INC.: SWOT ANALYSIS 132

FIGURE 65 ZTE CORPORATION: COMPANY SNAPSHOT 134

FIGURE 66 ZTE CORPORATION: SWOT ANALYSIS 136

FIGURE 67 KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT 137

FIGURE 68 OPTOMA TECHNOLOGY CORP.: COMPANY SNAPSHOT 145

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