Marktanalyse - Operational Analytics Market by Type (Software, Services), Business Function (IT, Marketing, Sales, Finance, HR), Deployment Models (On-Premises, On-Demand), Application, Industry Vertical, and Region - Global Forecast to 2021

MarketsandMarkets
12.2016
152 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
Sprache:
Englisch

Bitte wählen Sie ein Lieferformat und klicken Sie unten auf einen Bestellbutton:

PDF-Datei per E-Mail, Single User Price, versandkostenfrei
PDF-Datei per E-Mail, Multiple User License**, versandkostenfrei
PDF-Datei per E-Mail, Enterprisewide Price (Global Site License)***, versandkostenfrei


Hinweise: **grants the rights for 5 users within the same location ***allows for unlimited simultaneous usage on every computer throughout all company facilities and locations worldwide.

Data explosion due to emergence of IoT-enabled devices is driving the growth
MarketsandMarkets estimates the global operational analytics market to grow from USD 4.65 billion in 2016 to USD 10.93 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.6%. The operational analytics market is growing rapidly owing to the transition from traditional operational Business Intelligence (BI) techniques to advanced BI and analytics techniques, and the massive surge in the volume of business data across industry verticals. Factors such as organizational change and complex analytical process are expected to limit the market growth.
Marketing business function to have the highest growth rate during the forecast period
Organizations across industry verticals are using various tools and systems to collect internal data for analyzing the performance of marketing people and external data for analyzing marketing performance at regular intervals and also in real time. Therefore, marketing departments face challenges in integrating these technologies for obtaining value from all these data sets. Operational analytics helps the marketing department in resolving these issues, allowing them to generate insights as per their convenience. Hence, marketing is estimated to have the highest growth rate during the forecast period.
Energy and utility vertical to have the highest growth rate during the forecast period
Operational analytics solutions have been deployed across various industry verticals, including telecommunication, retail & consumer goods, manufacturing, energy & utilities, transportation & logistics, government & defense, and others. The energy and utility industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data of Radio-Frequency Identifications (RFIDs), sensors, Rich Site Summary (RSS) feeds, smart meters, and smart grids.
North America is expected to hold the largest market share
North America, followed by Europe, is expected to continue being the largest revenue generating region for the operational analytics vendors for the next five years. This is mainly due to the presence of various developed economies such as Canada and the U.S. and the high focus on innovations through research and development and technology across industry verticals in the region. APAC is expected to be the highest growing region in the operational analytics market because of the increasing adoption of Internet of Things (IoT) and smart technologies and government initiatives such as smart cities in APAC countries including China and India.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the operational analytics marketplace.
? By Company Type: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
? By Designation: C-Level: 30%, Director Level: 45%, and Others: 25%
? By Region: North America: 48%, Europe: 30%, APAC: 22%
The operational analytics ecosystem comprises the following major vendors:
1. IBM Corporation (U.S.)
2. Oracle Corporation (U.S.)
3. Microsoft Corporation (U.S.)
4. SAS Institute (U.S.)
5. HPE (U.S.)
6. SAP SE (Germany)
7. Alteryx (U.S.)
8. Cloudera (U.S.)
9. Bentley Systems (U.S.)
10. Splunk (U.S.)

Research Coverage:
The operational analytics market revenue is primarily classified into revenues from software and revenues from services. The software revenue is associated with standalone software offerings. The services revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented by business function, application, deployment model, industry vertical, and region.
Reasons to buy the report
• To get a comprehensive overview of the global operational analytics market
• To gain wide ranging information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
• To gain insights about the major countries/regions in which the operational analytics market is flourishing in various industries
TABLE OF CONTENTS



1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14

1.2 MARKET DEFINITION 14

1.3 MARKET SCOPE 15

1.3.1 MARKETS COVERED 15

1.3.2 YEARS CONSIDERED IN THE REPORT 16

1.4 CURRENCY 16

1.5 LIMITATIONS 16

1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18

2.1 RESEARCH DATA 18

2.1.1 SECONDARY DATA 19

2.1.1.1 Key data from secondary sources 19

2.1.2 PRIMARY DATA 20

2.1.2.1 Key data from primary sources 20

2.1.2.2 Key industry insights 21

2.1.2.3 Breakdown of primaries 21

2.2 MARKET SIZE ESTIMATION 22

2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24

2.4 RESEARCH ASSUMPTIONS 25

3 EXECUTIVE SUMMARY 26

4 PREMIUM INSIGHTS 32

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE OPERATIONAL ANALYTICS MARKET 32

4.2 OPERATIONAL ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 32

4.3 OPERATIONAL ANALYTICS MARKET: INDUSTRY VERTICAL AND REGION SEGMENT 33

4.4 LIFE CYCLE ANALYSIS, BY REGION, 2016 33

5 MARKET OVERVIEW 34

5.1 INTRODUCTION 35

5.2 MARKET EVOLUTION 35

5.3 MARKET SEGMENTATION 36

5.3.1 BY TYPE 36

5.3.2 BY SERVICE 36

5.3.3 BY PROFESSIONAL SERVICE 37

5.3.4 BY BUSINESS FUNCTION 37

5.3.5 BY APPLICATION 38

5.3.6 BY DEPLOYMENT MODEL 38

5.3.7 BY INDUSTRY VERTICAL 39

5.3.8 BY REGION 39

5.4 MARKET DYNAMICS 40

5.4.1 DRIVERS 41

5.4.1.1 Data explosion due to emergence of IoT-enabled technologies 41

5.4.1.2 Increasing need for process and operations optimization and control 41

5.4.1.3 Adoption of advanced data management strategies 41

5.4.1.4 Increasing focus on market and competitive intelligence 41

5.4.2 RESTRAINTS 42

5.4.2.1 Organizational change 42

5.4.2.2 Complex analytical process 42

5.4.3 OPPORTUNITIES 42

5.4.3.1 Positive RoI 42

5.4.3.2 Changing customer experience 42

5.4.3.3 Increasing adoption of cloud 42

5.4.3.4 Higher adoption by SMEs 43

5.4.4 CHALLENGES 43

5.4.4.1 Managing data quality and security 43

5.4.4.2 Lack of sufficiently skilled staff 43

6 INDUSTRY TRENDS 44

6.1 INTRODUCTION 44

6.2 VALUE CHAIN ANALYSIS 44

6.3 DATA GOVERNANCE FOR OPERATIONAL ANALYTICS 45

6.4 STRATEGIC BENCHMARKING 46

7 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY TYPE 47

7.1 INTRODUCTION 48

7.2 SOFTWARE 49

7.3 SERVICES 50

7.3.1 MANAGED SERVICES 51

7.3.2 PROFESSIONAL SERVICES 52

7.3.2.1 System deployment and integration 53

7.3.2.2 Support and maintenance 54

7.3.2.3 Consulting services 54

8 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION 56

8.1 INTRODUCTION 57

8.2 INFORMATION TECHNOLOGY 58

8.3 FINANCE 59

8.4 MARKETING 59

8.5 SALES 60

8.6 HUMAN RESOURCE 61

8.7 OTHERS 61

9 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY APPLICATION 63

9.1 INTRODUCTION 64

9.2 PREDICTIVE ASSET MAINTENANCE 65

9.3 RISK MANAGEMENT 66

9.4 FRAUD DETECTION 67

9.5 SUPPLY CHAIN MANAGEMENT 68

9.6 CUSTOMER MANAGEMENT 68

9.7 WORKFORCE MANAGEMENT 69

9.8 SALES AND MARKETING MANAGEMENT 70

9.9 OTHERS 71

10 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 72

10.1 INTRODUCTION 73

10.2 ON-PREMISES 74

10.3 ON-DEMAND 74

11 OPERATIONAL ANALYTICS MARKET ANALYSIS, BY INDUSTRY VERTICAL 76

11.1 INTRODUCTION 77

11.2 TELECOMMUNICATIONS 78

11.3 RETAIL AND CONSUMER GOODS 79

11.4 MANUFACTURING 79

11.5 GOVERNMENT AND DEFENSE 80

11.6 ENERGY AND UTILITIES 81

11.7 TRANSPORTATION AND LOGISTICS 82

11.8 OTHERS 83

12 GEOGRAPHIC ANALYSIS 84

12.1 INTRODUCTION 85

12.2 NORTH AMERICA 86

12.3 EUROPE 91

12.4 ASIA-PACIFIC 94

12.5 MIDDLE EAST AND AFRICA 98

12.6 LATIN AMERICA 102

?

13 COMPETITIVE LANDSCAPE 106

13.1 OVERVIEW 106

13.2 COMPETITIVE SITUATIONS AND TRENDS 107

13.2.1 NEW PRODUCT LAUNCHES AND DEVELOPMENTS 108

13.2.2 PARTNERSHIPS, COLLABORATIONS, STRATEGIC ALLIANCES, AND AGREEMENTS 110

13.2.3 ACQUISITIONS 111

13.2.4 VENTURE CAPITAL FUNDING 112

14 COMPANY PROFILES 113

14.1 INTRODUCTION 113

(Overview, Financials, Products & Services, Strategy, and Developments)*

14.2 IBM CORPORATION 114

14.3 ORACLE CORPORATION 118

14.4 MICROSOFT CORPORATION 121

14.5 SAS INSTITUTE, INC. 124

14.6 HEWLETT-PACKARD ENTERPRISE 127

14.7 SAP SE 130

14.8 ALTERYX, INC. 132

14.9 CLOUDERA, INC. 134

14.10 BENTLEY SYSTEMS, INC. 136

14.11 SPLUNK, INC. 138

*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.

15 KEY INNOVATORS 140

15.1 EVOLVEN SOFTWARE 140

15.2 CONTINUITY SOFTWARE 141

15.3 GAVS TECHNOLOGIES 142

16 APPENDIX 143

16.1 INSIGHTS OF INDUSTRY EXPERTS 143

16.2 DISCUSSION GUIDE 144

16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 147

16.4 AVAILABLE CUSTOMIZATION 149

16.5 RELATED REPORTS 149

16.6 AUTHOR DETAILS 150





LIST OF TABLES



TABLE 1 OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014—2021 (USD MILLION) 48

TABLE 2 SOFTWARE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 49

TABLE 3 SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE,

2014—2021 (USD MILLION) 50

TABLE 4 SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 51

TABLE 5 MANAGED SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 52

TABLE 6 PROFESSIONAL SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 53

TABLE 7 SYSTEM DEPLOYMENT AND INTEGRATION: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 53

TABLE 8 SUPPORT AND MANTAINANCE: OPERATIONAL ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 54

TABLE 9 CONSULTING SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 55

TABLE 10 OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,

2014—2021 (USD MILLION) 58

TABLE 11 INFORMATION TECHNOLOGY: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 58

TABLE 12 FINANCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 59

TABLE 13 MARKETING: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 60

TABLE 14 SALES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 60

TABLE 15 HUMAN RESOURCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 61

TABLE 16 OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 62

TABLE 17 OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION,

2014—2021 (USD MILLION) 65

TABLE 18 PREDICTIVE ASSET MAINTENANCE: OPERATIONAL ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 66

TABLE 19 RISK MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 67

TABLE 20 FRAUD DETECTION: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 67

TABLE 21 SUPPLY CHAIN MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 68

TABLE 22 CUSTOMER MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 69

TABLE 23 WORKFORCE MANANGEMENT: OPERATIONAL ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 69

TABLE 24 SALES AND MARKETING MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 70

TABLE 25 OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 71

TABLE 26 OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,

2014—2021 (USD MILLION) 73

TABLE 27 ON-PREMISES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 74

TABLE 28 ON-DEMAND: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 75

TABLE 29 OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,

2014—2021 (USD MILLION) 77

TABLE 30 TELECOMMUNICATIONS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 78

TABLE 31 RETAIL AND CONSUMER GOODS: OPERATIONAL ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 79

TABLE 32 MANUFACTURING: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 80

TABLE 33 GOVERNMENT AND DEFENSE: OPERATIONAL ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 81

TABLE 34 ENERGY AND UTILITIES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 82

TABLE 35 TRANSPORTATION AND LOGISTICS: OPERATIONAL ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 82

TABLE 36 OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 83

TABLE 37 OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 86

TABLE 38 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE,

2014—2021 (USD MILLION) 88

TABLE 39 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE,

2014—2021 (USD MILLION) 88

TABLE 40 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 88

TABLE 41 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014—2021 (USD MILLION) 89

TABLE 42 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014—2021 (USD MILLION) 89

TABLE 43 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014—2021 (USD MILLION) 90

TABLE 44 NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014—2021 (USD MILLION) 90

TABLE 45 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE,

2014—2021 (USD MILLION) 91

TABLE 46 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE,

2014—2021 (USD MILLION) 92

TABLE 47 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 92

TABLE 48 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014—2021 (USD MILLION) 93

TABLE 49 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION,

2014—2021 (USD MILLION) 93

TABLE 50 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014—2021 (USD MILLION) 94

TABLE 51 EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,

2014—2021 (USD MILLION) 94

TABLE 52 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE,

2014—2021 (USD MILLION) 96

TABLE 53 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE,

2014—2021 (USD MILLION) 96

TABLE 54 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 96

TABLE 55 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014—2021 (USD MILLION) 97

TABLE 56 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION,

2014—2021 (USD MILLION) 97

TABLE 57 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014—2021 (USD MILLION) 98

TABLE 58 ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014—2021 (USD MILLION) 98

TABLE 59 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014—2021 (USD MILLION) 99

TABLE 60 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014—2021 (USD MILLION) 99

TABLE 61 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE,

BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 100

TABLE 62 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014—2021 (USD MILLION) 100

TABLE 63 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE,

BY APPLICATION, 2014—2021 (USD MILLION) 101

TABLE 64 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE,

BY DEPLOYMENT MODEL, 2014—2021 (USD MILLION) 101

TABLE 65 MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014—2021 (USD MILLION) 102

TABLE 66 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE,

2014—2021 (USD MILLION) 103

TABLE 67 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE,

2014—2021 (USD MILLION) 103

TABLE 68 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 103

TABLE 69 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014—2021 (USD MILLION) 104

TABLE 70 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION,

2014—2021 (USD MILLION) 104

TABLE 71 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014—2021 (USD MILLION) 105

TABLE 72 LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014—2021 (USD MILLION) 105

TABLE 73 NEW PRODUCT LAUNCHES AND DEVELOPMENTS, 2013—2016 108

TABLE 74 PARTNERSHIPS, COLLABORATIONS, STRATEGIC ALLIANCES, AND AGREEMENTS, 2013—2016 110

TABLE 75 ACQUISITIONS, 2013—2016 111

TABLE 76 VENTURE CAPITAL FUNDING, 2013—2016 112





LIST OF FIGURES



FIGURE 1 OPERATIONAL ANALYTICS MARKET: RESEARCH DESIGN 18

FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23

FIGURE 4 DATA TRIANGULATION 24

FIGURE 5 OPERATIONAL ANALYTICS MARKET IS EXPECTED TO GROW IN THE GLOBAL MARKET DURING THE FORECAST PERIOD 2016—2021 27

FIGURE 6 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF TYPE

(2016 VS. 2021) 28

FIGURE 7 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF SERVICE

(2016— 2021) 28

FIGURE 8 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF PROFESSIONAL SERVICE (2016—2021) 29

FIGURE 9 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF BUSINESS FUNCTION (2016—2021) 29

FIGURE 10 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF APPLICATION (2016— 2021) 30

FIGURE 11 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF DEPLOYMENT MODEL (2016—2021) 30

FIGURE 12 OPERATIONAL ANALYTICS MARKET SNAPSHOT ON THE BASIS OF INDUSTRY VERTICAL (2016 VS. 2021) 31

FIGURE 13 LUCRATIVE MARKET PROSPECTS IN THE OPERATIONAL ANALYTICS MARKET 32

FIGURE 14 NORTH AMERICA COMMANDS OVER THE OPERATIONAL ANALYTICS MARKET

BY COVERING THE LARGEST MARKET SIZE IN 2016 32

FIGURE 15 MANUFACTURING, GOVERNMENT & DEFENSE, AND TELECOMMUNICATIONS IN INDUSTRY VERTICAL, AND NORTH AMERICA IN THE REGION SEGMENT IS EXPECTED TO GAIN THE LARGEST MARKET SIZE IN 2016 33

FIGURE 16 ASIA-PACIFIC SOON TO ENTER EXPONENTIAL GROWTH PHASE DURING THE PERIOD, 2016—2021 33

FIGURE 17 EVOLUTION OF OPERATIONAL ANALYTICS 35

FIGURE 18 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY TYPE 36

FIGURE 19 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY SERVICE 36

FIGURE 20 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY PROFESSIONAL SERVICE 37

FIGURE 21 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY BUSINESS FUNCTION 37

FIGURE 22 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY APPLICATION 38

FIGURE 23 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT MODEL 38

FIGURE 24 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY INDUSTRY VERTICAL 39

FIGURE 25 OPERATIONAL ANALYTICS MARKET SEGMENTATION: BY REGION 39

FIGURE 26 DATA EXPLOSION DUE TO EMERGENCE OF IOT AND INCREASING NEED FOR PROCESS & OPERATIONS AND OPTIMIZATION & CONTROL ARE THE MAJOR DRIVING FACTORS FOR THE OPERATIONAL ANALYTICS MARKET 40

FIGURE 27 OPERATIONAL ANALYTICS MARKET: VALUE CHAIN ANALYSIS 45

FIGURE 28 OPERATIONAL ANALYTICS MARKET: STRATEGIC BENCHMARKING 46

FIGURE 29 SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 48

FIGURE 30 MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 50

FIGURE 31 SUPPORT AND MAINTENANCE SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 52

FIGURE 32 MARKETING SEGEMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57

FIGURE 33 SALES AND MARKETING MANAGEMENT SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 64

FIGURE 34 ON-DEMAND DEPLOYMENT MODEL IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD 73

FIGURE 35 ENERGY AND UTILITIES VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 78

FIGURE 36 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 85

FIGURE 37 NORTH AMERICA IS PROJECTED TO HAVE THE LARGEST MARKET SIZE IN THE OPERATIONAL ANALYTICS MARKET DURING THE FORECAST PERIOD 86

FIGURE 38 NORTH AMERICA MARKET SNAPSHOT 87

FIGURE 39 ASIA-PACIFIC MARKET SNAPSHOT 95

FIGURE 40 COMPANIES ADOPTED THE STRATEGY OF NEW PRODUCT LAUNCH AND DEVELOPMENT AS THE KEY GROWTH STRATEGY FROM 2013 TO 2016 106

FIGURE 41 MARKET EVALUATION FRAMEWORK, 2014-2016 107

FIGURE 42 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND DEVELOPMENT WAS THE KEY STRATEGY ADOPTED BY TOP PLAYERS IN THE OPERATIONAL ANALYTICS MARKET DURING THE PERIOD 2013—2016 108

FIGURE 43 GEOGRAPHIC REVENUE MIX OF TOP FOUR MARKET PLAYERS 113

FIGURE 44 IBM CORPORATION: COMPANY SNAPSHOT 114

FIGURE 45 IBM CORPORATION: SWOT ANALYSIS 117

FIGURE 46 ORACLE CORPORATION: COMPANY SNAPSHOT 118

FIGURE 47 ORACLE CORPORATION: SWOT ANALYSIS 120

FIGURE 49 MICROSOFT CORPORATION: SWOT ANALYSIS 123

FIGURE 50 SAS INSTITUTE, INC.: COMPANY SNAPSHOT 124

FIGURE 51 SAS INSTITUTE, INC.: SWOT ANALYSIS 126

FIGURE 52 HEWLETT-PACKARD ENTERPRISE: COMPANY SNAPSHOT 127

FIGURE 53 HEWLETT-PACKARD ENTERPRISE: SWOT ANALYSIS 129

FIGURE 54 SAP SE: COMPANY SNAPSHOT 130

FIGURE 55 SPLUNK, INC.: COMPANY SNAPSHOT 138

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

Über marktforschung.de

Branchenwissen an zentraler Stelle bündeln und abrufbar machen – das ist das Hauptanliegen von marktforschung.de. Unser breites Informationsangebot rund um die Marktforschung richtet sich sowohl an Marktforschungsinstitute, Felddienstleister, Panelbetreiber und Herausgeber von Studien, Marktdaten sowie Marktanalysen als auch an deren Kunden aus Industrie, Handel und Dienstleistungsgewerbe.

facebook twitter google plus