Marktanalyse - Menswear in Vietnam

Euromonitor
02.2016
26 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Vietnam
Sprache:
Englisch

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The demand for menswear in the major cities has increased gradually due to an improvement in the economy’s performance and the development of social networking. Moreover, with the open policy of the government, more and more international companies has started investing in Vietnam, which has led to a strong increase in the number of employed/business men. As a result, menswear enjoyed a strong value growth rate of 11% in 2015. However, compared with womenswear, the menswear category continued...

Euromonitor International's Menswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN VIETNAM

Euromonitor International

February 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2010-2015

Table 2 Sales of Menswear: Value 2010-2015

Table 3 Sales of Menswear: % Volume Growth 2010-2015

Table 4 Sales of Menswear: % Value Growth 2010-2015

Table 5 NBO Company Shares of Menswear: % Value 2011-2015

Table 6 LBN Brand Shares of Menswear: % Value 2012-2015

Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015

Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015

Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015

Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015

Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015

Table 15 Forecast Sales of Menswear: Volume 2015-2020

Table 16 Forecast Sales of Menswear: Value 2015-2020

Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020

Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020

Adidas Vietnam Co Ltd in Apparel and Footwear (vietnam)

Strategic Direction

Key Facts

Summary 1 adidas Vietnam Co Ltd: Key Facts

Retail Operations

Summary 2 adidas Vietnam Co: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 3 adidas Vietnam Co: Competitive Position 2015

Viet Tien Garment Jsc in Apparel and Footwear (vietnam)

Strategic Direction

Key Facts

Summary 4 Viet Tien Garment JSC: Key Facts

Summary 5 Viet Tien Garment JSC: Operational Indicators

Retail Operations

Summary 6 Viet Tien Garment JSC: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 7 Viet Tien Garment JSC: Competitive Position 2015

Executive Summary

Increased Demand for Appeal and Footwear

Low-priced Products From Thailand Enter Vietnam

Domestic Players Struggle To Compete With International Brands and Focus on Mid-priced Products

Dynamic Competition Between Domestic and International Brands

Trans-pacific Partnership: New Threats and Opportunities for Appeal and Footwear

Key Trends and Developments

To Boycott Chinese Products, A New Trend of Apparel From Thailand Is Rising Strongly

Online Shopping Growth Due To the Rise of Internet Retailing Stores

Domestic Players Struggle To Compete With International Brands and Focus on Mid-priced Products

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 8 Research Sources

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