Marktanalyse - Menswear in Ukraine

Euromonitor
02.2016
30 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Ukraine
Sprache:
Englisch

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In 2015 Ukrainian men faced rising expenses with growing prices on a number of products and services caused by significant devaluations of the local currency in both 2014 and 2015. Budgets became tighter and menswear turned out in the list of products not bearing the status of first necessity products. Expenditure on menswear declined with volume sales falling by 25% (excluding the Crimea and eastern regions). Men preferred wearing already available apparel in good condition rather than chasing...

Euromonitor International's Menswear in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN UKRAINE

Euromonitor International

February 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2010-2015

Table 2 Sales of Menswear: Value 2010-2015

Table 3 Sales of Menswear: % Volume Growth 2010-2015

Table 4 Sales of Menswear: % Value Growth 2010-2015

Table 5 NBO Company Shares of Menswear: % Value 2011-2015

Table 6 LBN Brand Shares of Menswear: % Value 2012-2015

Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015

Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015

Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015

Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015

Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015

Table 15 Forecast Sales of Menswear: Volume 2015-2020

Table 16 Forecast Sales of Menswear: Value 2015-2020

Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020

Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020

Adidas Ukraine Dp in Apparel and Footwear (ukraine)

Strategic Direction

Key Facts

Summary 1 adidas Ukraine DP: Key Facts

Summary 2 adidas Ukraine DP: Operational Indicators

Retail Operations

Summary 3 adidas Ukraine DP: Retail Operational Indicators

Internet Strategy

Chart 1 adidas Ukraine DP: adidas in Kyiv

Competitive Positioning

Summary 4 adidas Ukraine DP: Competitive Position 2015

Executive Summary

Apparel and Footwear Are Heavily Economised in 2015

Rising Prices Add To Value Sales Dynamics and Erode Consumption

Apparel and Footwear Is Characterised by Growing Fragmentation in 2015

Internet Retailers Demonstrate Contrasting Performance To Traditional Ones

Apparel and Footwear Does Not Have Bright Prospects in the Near Future in Ukraine

Key Trends and Developments

High Devaluation Hits Ukrainian Consumers' Spending Power

Internet Retailing Is Booming in Ukraine in Spite of the Overall Slowdown in Retailing

New Players Temporarily Refrain From Entry Into Ukraine

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 5 Research Sources

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