Marktanalyse - Menswear in Romania

Euromonitor
04.2016
31 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Rumänien
Sprache:
Englisch

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PDF-Datei per E-Mail, versandkostenfrei


Failure to adapt to the post-crisis environment saw luxury and premium brands lose ground in menswear in Romania during the review period. One of the best examples of this was the exit of Hugo Boss from the category in 2014. This exit came after the brand’s franchisees decided not to renew their contract due to conditions set by the franchise owner. These conditions included a requirement to invest €800,000 in store refurbishment, which the franchisees believe would have crushed profitability.

Euromonitor International's Menswear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN ROMANIA

Euromonitor International

April 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2010-2015

Table 2 Sales of Menswear: Value 2010-2015

Table 3 Sales of Menswear: % Volume Growth 2010-2015

Table 4 Sales of Menswear: % Value Growth 2010-2015

Table 5 NBO Company Shares of Menswear: % Value 2011-2015

Table 6 LBN Brand Shares of Menswear: % Value 2012-2015

Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015

Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015

Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015

Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015

Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015

Table 15 Forecast Sales of Menswear: Volume 2015-2020

Table 16 Forecast Sales of Menswear: Value 2015-2020

Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020

Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020

H&m Hennes & Mauritz SRL in Apparel and Footwear (romania)

Strategic Direction

Key Facts

Summary 1 H&M Hennes & Mauritz SRL: Key Facts

Summary 2 H&M Hennes & Mauritz SRL: Operational Indicators

Retail Operations

Summary 3 H&M Hennes & Mauritz SRL: Retail Operational Indicators 2013-2015

Internet Strategy

Competitive Positioning

Summary 4 H&M Hennes & Mauritz SRL: Competitive Position 2015

Zara Bucuresti SRL in Apparel and Footwear (romania)

Strategic Direction

Key Facts

Summary 5 Zara Bucuresti SRL: Key Facts

Summary 6 Zara Bucuresti SRL: Operational Indicators

Retail Operations

Summary 7 Zara Bucuresti SRL: Retail Operational Indicators 2013-2015

Internet Strategy

Competitive Positioning

Summary 8 Zara Bucuresti SRL: Competitive Position 2015

Executive Summary

Economic Growth Supports the Positive Development of Apparel and Footwear

Higher Wages and Lower Taxes Should Boost Consumer Spending Power

Tax Crackdown Helps Leading Multinationals To Consolidate Their Positions

Demand for High Quality and Fashionable Brands Set To Increase Towards 2020

Key Trends and Developments

International Fast Fashion Retailers Continue To Lead As Many Domestic Brands Struggle

Retail Environment Remains Underdeveloped Outside Major Urban Centres

Private Label Trump Economy Brands in the Battle for Low-income Consumers

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 9 Research Sources

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