Marktanalyse - Menswear in Portugal

Euromonitor
07.2015
27 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Portugal
Sprache:
Englisch

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As the national economy showed signs of recovery with the unemployment rate declining and consumers regaining some of their lost purchasing power, demand for menswear increased. According to specialists, the growth in consumption experienced in 2014 was boosted by a reduction in average prices. To enhance sales and clear stocks, retailers opted to begin promotional campaigns earlier in the year, driving down prices. Homino Emerito and Cortefiel were just two examples of brands following this...

Euromonitor International's Menswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN PORTUGAL

Euromonitor International

July 2015



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2009-2014

Table 2 Sales of Menswear: Value 2009-2014

Table 3 Sales of Menswear: % Volume Growth 2009-2014

Table 4 Sales of Menswear: % Value Growth 2009-2014

Table 5 NBO Company Shares of Menswear: % Value 2010-2014

Table 6 LBN Brand Shares of Menswear: % Value 2011-2014

Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014

Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014

Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014

Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014

Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014

Table 15 Forecast Sales of Menswear: Volume 2014-2019

Table 16 Forecast Sales of Menswear: Value 2014-2019

Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019

Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019

Executive Summary

Apparel and Footwear Benefits From the Economic Recovery

Promotional Campaigns: A Crucial Retail Strategy

Multibrand and Low-cost Strategies Are Winners

the Relevance of Internet Retailing in Apparel and Footwear Continues To Grow

An Optimistic Future Is Expected To Drive Growth

Key Trends and Developments

the Economic Recovery Helps Volume Sales As Manufacturers Look To Exports for Value Growth

Year-round Promotions Replace the Winter and Summer Sale Seasons

Internet Retailing Is Reshaping Apparel and Footwear

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014

Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014

Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019

Definitions

Sources

Summary 1 Research Sources

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

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