Marktanalyse - Menswear in Italy

Euromonitor
02.2016
34 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Italien
Sprache:
Englisch

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During 2015, sales of menswear in Italy were characterised by two main trends, leading to a significant level of polarisation in the category. On the one hand, the 'buy less but buy better” trend was evident, with men increasingly preferring to spend their money on durable and robust clothing. Even though the iconic image of the Italian man is based on a stylish and fashionable appearance, the purchase of apparel remains a utilitarian activity for the majority and most Italian men still favour...

Euromonitor International's Menswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN ITALY

Euromonitor International

February 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2010-2015

Table 2 Sales of Menswear: Value 2010-2015

Table 3 Sales of Menswear: % Volume Growth 2010-2015

Table 4 Sales of Menswear: % Value Growth 2010-2015

Table 5 NBO Company Shares of Menswear: % Value 2011-2015

Table 6 LBN Brand Shares of Menswear: % Value 2012-2015

Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015

Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015

Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015

Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015

Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015

Table 15 Forecast Sales of Menswear: Volume 2015-2020

Table 16 Forecast Sales of Menswear: Value 2015-2020

Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020

Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020

Benetton Group SpA in Apparel and Footwear (italy)

Strategic Direction

Key Facts

Summary 1 Benetton Group SpA: Key Facts

Summary 2 Benetton Group SpA: Operational Indicators

Retail Operations

Summary 3 Benetton Group SpA: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 4 Benetton Group SpA: Competitive Position 2015

Inditex, Industria De Diseño Textil SA in Apparel and Footwear (italy)

Strategic Direction

Key Facts

Summary 5 Inditex, Industria De DiseñoTextil SA: Key Facts

Summary 6 Inditex, Industria De DiseñoTextil SA: Operational Indicators

Retail Operations

Summary 7 Inditex, Industria De DiseñoTextil SA: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 8 Inditex, Industria De DiseñoTextil SA: Competitive Position 2015

Ovs SpA in Apparel and Footwear (italy)

Strategic Direction

Key Facts

Summary 9 OVS SpA: Key Facts

Summary 10 OVS SpA: Operational Indicators

Retail Operations

Summary 11 OVS SpA: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 12 OVS SpA: Competitive Position 2015

Executive Summary

Further Declines After Six Straight Years of Negative Trends in Apparel and Footwear

Italians Maintain Parsimonious and Well-reasoned Purchasing Patterns

Price Competition Persists Among Key Players From Economy To Super Premium Brands

Internet Retailing Grows Rapidly, Taking Full Advantage of Its Ongoing Momentum

Brighter Future for Apparel and Footwear for the Forecast Period

Key Trends and Developments

Increasing Hunt for Good Deals, Special Offers and Best Price-quality Ratio Items

Italians Become More Aware of Ethical Fashion

Shopping Online for Apparel and Footwear Becoming More Popular Among Italian People

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 13 Research Sources

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