Marktanalyse - Menswear in Hong Kong, China

Euromonitor
07.2015
31 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Hong Kong
Sprache:
Englisch

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Despite economic slowdown and decline in number of mainland Chinese shopping tourists, menswear continued to perform well with steady current value growth of 8% in 2014. The labour workforce remained stable and consumer disposable income increased, therefore men continued showing interest in grooming and love for foreign clothing. As menswear became more mature, Hong Kong consumers and mainland Chinese tourists became increasingly sophisticated concerning brands that can represent them.

Euromonitor International's Menswear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN HONG KONG, CHINA

Euromonitor International

July 2015



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2009-2014

Table 2 Sales of Menswear: Value 2009-2014

Table 3 Sales of Menswear: % Volume Growth 2009-2014

Table 4 Sales of Menswear: % Value Growth 2009-2014

Table 5 NBO Company Shares of Menswear: % Value 2010-2014

Table 6 LBN Brand Shares of Menswear: % Value 2011-2014

Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014

Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014

Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014

Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014

Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014

Table 15 Forecast Sales of Menswear: Volume 2014-2019

Table 16 Forecast Sales of Menswear: Value 2014-2019

Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019

Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019

Adidas Hong Kong Ltd in Apparel and Footwear (hong Kong, China)

Strategic Direction

Key Facts

Summary 1 adidas Hong Kong Ltd: Key Facts

Competitive Positioning

Summary 2 adidas Hong Kong Ltd: Competitive Position 2014

Retail Operations

Internet Strategy

Bossini International Holdings Ltd in Apparel and Footwear (hong Kong, China)

Strategic Direction

Key Facts

Summary 3 Bossini International Holdings Ltd: Key Facts

Competitive Positioning

Summary 4 Bossini International Holdings Ltd: Competitive Position 2014

Retail Operations

Internet Strategy

Nike Hong Kong Ltd in Apparel and Footwear (hong Kong, China)

Strategic Direction

Key Facts

Summary 5 Nike Hong Kong Ltd: Key Facts

Competitive Positioning

Summary 6 Nike Hong Kong Ltd: Competitive Position 2014

Retail Operations

Internet Strategy

Executive Summary

Retail Sales of Apparel and Footwear Soften in 2014

Athleisure Clothing Is Key Focus in Fast Fashion Brands

Dominant International Brands Erode Brand Equity of Local Labels

Omni-channel Gains Momentum While Online Stores Continue To Grow

Apparel and Footwear Expected To See Mature Growth

Key Trends and Developments

Retailers Present in Bricks-and-mortar Stores Move To Both Omni- and Online Channels

While International Fast Fashion Brands Prosper, Consumers Trade Up To Niche Foreign Labels

Athleisure Outerwear Rises As Comfort and Function Remain Priority for Consumers

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014

Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014

Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019

Definitions

Sources

Summary 7 Research Sources

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