Marktanalyse - Menswear in Germany

Euromonitor
02.2016
35 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Deutschland
Sprache:
Englisch

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In 2015 menswear registered declines in volume and current value terms. Aside from the rather unfavourable weather conditions in the first half of the year, progressive changes in consumer behaviour posed an increasing challenge for vendors and manufacturers. Fast-paced, technology-based lifestyles also changed expectations in the supply of products and purchasing possibilities. As most men usually do not like to shop around, the desired product has to be available right away; otherwise the...

Euromonitor International's Menswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN GERMANY

Euromonitor International

February 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2010-2015

Table 2 Sales of Menswear: Value 2010-2015

Table 3 Sales of Menswear: % Volume Growth 2010-2015

Table 4 Sales of Menswear: % Value Growth 2010-2015

Table 5 NBO Company Shares of Menswear: % Value 2011-2015

Table 6 LBN Brand Shares of Menswear: % Value 2012-2015

Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015

Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015

Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015

Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015

Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015

Table 15 Forecast Sales of Menswear: Volume 2015-2020

Table 16 Forecast Sales of Menswear: Value 2015-2020

Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020

Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020

C&a Mode GmbH & Co Kg in Apparel and Footwear (germany)

Strategic Direction

Key Facts

Summary 1 C&A MODE GMBH & CO KG: Key Facts

Summary 2 C&A MODE GMBH & CO KG: Operational Indicators

Retail Operations

Summary 3 C&A MODE GMBH & CO KG: Retail Operational Indicators

Internet Strategy

Chart 1 C&A MODE GMBH & CO KG in Berlin

Competitive Positioning

Summary 4 C&A MODE GMBH & CO KG: Competitive Position 2015

H&m Hennes & Mauritz BV & Co Kg in Apparel and Footwear (germany)

Strategic Direction

Key Facts

Summary 5 H&M Hennes & Mauritz BV & Co KG: Key Facts

Summary 6 H&M Hennes & Mauritz BV & Co KG: Operational Indicators

Retail Operations

Summary 7 H&M Hennes & Mauritz BV & Co KG: Retail Operational Indicators

Internet Strategy

Chart 2 H&M Hennes & Mauritz BV & Co KG: H&M in Berlin - store front left

Chart 3 H&M Hennes & Mauritz BV & Co KG: H&M in Berlin - store front right

Competitive Positioning

Summary 8 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2015

Executive Summary

Stagnating Sales of Apparel and Footwear in Germany

It Never Had A Chance - Various Factors Hamper the Growth of Apparel and Footwear

There Is A New Order in the Competitive Environment for Apparel and Footwear

High Speed Internet - Online Retailing Remains the Fastest Growing Distribution Channel

Innovative Solutions To Ensure A Slower Decline in Value Sales

Key Trends and Developments

I Know What I Want and I Want It Now - How Societal Changes Impact Sales of Apparel and Footwear

Sustainability and Fair Trade As New Standards

Why Store-based Retailing Is Important for Apparel and Footwear

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 9 Research Sources

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

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