Marktanalyse - Menswear in Brazil

Euromonitor
07.2015
29 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Brasilien
Sprache:
Englisch

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In 2014, menswear in Brazil registered 2% growth to reach sales of BRL24,545 million. This performance was well below that of the review period, when the category increased by a CAGR of 7%. The main reason behind this is the worsening macroeconomic scenario in Brazil, which had a negative impact on overall demand. During the year, the country’s economy posted real GDP growth close to zero and consumer confidence indicators reached minimum levels since the 2009 crisis.

Euromonitor International's Menswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN BRAZIL

Euromonitor International

July 2015



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2009-2014

Table 2 Sales of Menswear: Value 2009-2014

Table 3 Sales of Menswear: % Volume Growth 2009-2014

Table 4 Sales of Menswear: % Value Growth 2009-2014

Table 5 NBO Company Shares of Menswear: % Value 2010-2014

Table 6 LBN Brand Shares of Menswear: % Value 2011-2014

Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014

Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014

Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014

Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014

Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014

Table 15 Forecast Sales of Menswear: Volume 2014-2019

Table 16 Forecast Sales of Menswear: Value 2014-2019

Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019

Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019

Adidas Do Brasil Ltda in Apparel and Footwear (brazil)

Strategic Direction

Key Facts

Summary 1 adidas do Brasil Ltda: Key Facts

Competitive Positioning

Summary 2 adidas do Brasil Ltda: Competitive Position 2014

Retail Operations

Internet Strategy

Nike Ltda in Apparel and Footwear (brazil)

Strategic Direction

Key Facts

Summary 3 Nike Ltda: Key Facts

Competitive Positioning

Summary 4 Nike Ltda: Competitive Position 2014

Retail Operations

Internet Strategy

Executive Summary

Economic Slowdown Hampers Sales of Apparel and Footwear in 2014

Macroeconomic Scenario Favours Apparel and Footwear Consolidation in Brazil

Local Manufacturers Push Beyond the Domestic Market

Internet Sales of Apparel and Footwear Continue To Perform Well

New Outlook Will Require Retailers and Manufacturers To Adapt Their Strategies

Key Trends and Developments

Economic Slowdown Hampers Sales of Apparel and Footwear in Brazil

Macroeconomic Scenario Favours Apparel and Footwear Consolidation in Brazil

Local Manufacturers Pushed Into Looking Beyond the Domestic Market

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014

Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014

Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019

Definitions

Sources

Summary 5 Research Sources

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