Marktanalyse - Menswear in Austria

Euromonitor
02.2016
33 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Österreich
Sprache:
Englisch

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PDF-Datei per E-Mail, versandkostenfrei


2015 saw a noticeable increase in spending on clothing among Austrian men, which was part of a general trend which developed over the course of the review period. The enhancement of one’s appearance has become exceedingly important for Austria’s modern young men, certainly more so than it was for Austrian men of previous generations. Wearing the right apparel is perceived as boosting one’s image and improving one’s social status, giving one the opportunity to impress one’s friends. For these...

Euromonitor International's Menswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MENSWEAR IN AUSTRIA

Euromonitor International

February 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Menswear: Volume 2010-2015

Table 2 Sales of Menswear: Value 2010-2015

Table 3 Sales of Menswear: % Volume Growth 2010-2015

Table 4 Sales of Menswear: % Value Growth 2010-2015

Table 5 NBO Company Shares of Menswear: % Value 2011-2015

Table 6 LBN Brand Shares of Menswear: % Value 2012-2015

Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015

Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015

Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015

Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015

Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015

Table 15 Forecast Sales of Menswear: Volume 2015-2020

Table 16 Forecast Sales of Menswear: Value 2015-2020

Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020

Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020

C&a Mode Gesmbh & Co Kg in Apparel and Footwear (austria)

Strategic Direction

Key Facts

Summary 1 C&A Mode GesmbH& Co KG: Key Facts

Retail Operations

Summary 2 C&A Mode GesmbH& Co KG: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 3 C&A Mode GesmbH& Co KG: Competitive Position 2015

Hennes & Mauritz (h&m) Gesmbh in Apparel and Footwear (austria)

Strategic Direction

Key Facts

Summary 4 Hennes & Mauritz (H&M) GesmbH: Key Facts

Retail Operations

Summary 5 Hennes & Mauritz (H&M) GesmbH: Retail Operational Indicators

Internet Strategy

Competitive Positioning

Summary 6 Hennes & Mauritz (H&M) GesmbH: Competitive Position 2015

Executive Summary

the Austrian Apparel and Footwear Industry Registers Moderate Value Growth

the Expansion of Discounters Continues

the Leading Apparel and Footwear Retailers Are Also the Most Successful

Internet Retailing Poses Stiff Competition To Store-based Retailing

Moderate Growth Is Expected

Key Trends and Developments

Online Retailing Erodes the Earnings of Brick and Mortar Retailers

Strong Brand Personalities Matter in A Competitive Market Place

New Opportunities Are Created Through the Development of Lifestyle Trends

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 7 Research Sources

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