Marktanalyse - Luxury Eyewear in Romania

Euromonitor
12.2016
14 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Rumänien
Sprache:
Englisch

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Luxury eyewear behaves similarly to designer apparel and footwear (ready-to-wear). Customers invest in well-known brands to show of wealth and luxury eyewear is domestically consumed as an affordable luxury. However, luxury eyewear is less successful due to two aspects. First, counterfeit products are more present as frames are much easier to reproduce than, for example, handbags or clothing with more sophisticated material and manufacturing methods. Second, mid-priced brands are more appealing...

Euromonitor International's Luxury Eyewear in Romania report offers a comprehensive guide to the size and shape of the Luxury Eyewear market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Eyewear retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Luxury Spectacle Frames , Luxury Sun Glasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
LUXURY EYEWEAR IN ROMANIA

Euromonitor International

December 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Luxury Eyewear by Category: Value 2011-2016

Table 2 Sales of Luxury Eyewear by Category: % Value Growth 2011-2016

Table 3 NBO Company Shares of Luxury Eyewear: % Value 2011-2015

Table 4 LBN Brand Shares of Luxury Eyewear: % Value 2012-2015

Table 5 Distribution of Luxury Eyewear by Format: % Value 2011-2016

Table 6 Forecast Sales of Luxury Eyewear by Category: Value 2016-2021

Table 7 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2016-2021

Executive Summary

Growth Rates Are Normalising After Post-crisis Growth Boom

'miss and Run'

Romanian Luxury Goods Can Barely Sustain A Minimum of Luxury Retailers

Romanians Are Offline

Normal Times Ahead

Key Trends and Developments

Romania Is Growing Strongly - From the Second Lowest Base in the EU

Cheap and Western Is Preferred Over Expensive and Western

Fluctuating Brand Representations Sided by A Small Stable Base of Monobrand Stores

Local Luxury Retailers Are Showrooms Rather Than Purchasing Points

Distribution

Summary 1 Select Luxury Shopping Centres: 2016

Market Data

Table 8 Sales of Luxury Goods by Category: Value 2011-2016

Table 9 Sales of Luxury Goods by Category: % Value Growth 2011-2016

Table 10 NBO Company Shares of Luxury Goods: % Value 2011-2015

Table 11 LBN Brand Shares of Luxury Goods: % Value 2012-2015

Table 12 Distribution of Luxury Goods by Format: % Value 2011-2016

Table 13 Distribution of Luxury Goods by Format and Category: % Value 2016

Table 14 Forecast Sales of Luxury Goods by Category: Value 2016-2021

Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2016-2021

Sources

Summary 2 Research Sources

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