Marktanalyse - Luxury Eyewear in Hong Kong, China

Euromonitor
12.2016
19 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Hong Kong
Sprache:
Englisch

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in recent years, many luxury goods brands have placed heavy emphasis on designing attractive luxury eyewear as these items are often among the lowest-priced luxury goods that consumers can purchase even during the economic recession. Luxury eyewear has also faced severe competition from recently established South Korean brand Gentle Monster, which offers contemporary designs and high product quality at more affordable prices. Gentle Monster has also intensified its marketing campaigns around Asi...

Euromonitor International's Luxury Eyewear in Hong Kong, China report offers a comprehensive guide to the size and shape of the Luxury Eyewear market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Eyewear retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Luxury Spectacle Frames , Luxury Sun Glasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
LUXURY EYEWEAR IN HONG KONG, CHINA

Euromonitor International

December 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Luxury Eyewear by Category: Value 2011-2016

Table 2 Sales of Luxury Eyewear by Category: % Value Growth 2011-2016

Table 3 NBO Company Shares of Luxury Eyewear: % Value 2011-2015

Table 4 LBN Brand Shares of Luxury Eyewear: % Value 2012-2015

Table 5 Distribution of Luxury Eyewear by Format: % Value 2011-2016

Table 6 Forecast Sales of Luxury Eyewear by Category: Value 2016-2021

Table 7 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2016-2021

Executive Summary

Luxury Goods Market Sees Weaker Growth During 2016

Consumers Become More Sensitive and Selective As Demand Matures

Luxury Brands Compete To Re-capture the Attention of Local Shoppers

Store-based Strategies and Digital Strategies Are Equally Important

Uncertainty Lingers About the Recovery of Luxury Goods Sales in Hong Kong

Key Trends and Developments

Luxury Sales Continue To Fall As Domestic Economy Sees Only Modest Improvement

Consumers Become More Demanding About Luxury Experience and Unique Offering

Luxury Brands Compete To Re-capture Domestic Market Share

Luxury Retailers Consolidate Online and Offline Presences To Connect With Consumers

Distribution

Summary 1 Select Luxury Shopping Centres: 2016

Summary 2 Select Luxury Department Stores: 2016

Market Data

Table 8 Sales of Luxury Goods by Category: Value 2011-2016

Table 9 Sales of Luxury Goods by Category: % Value Growth 2011-2016

Table 10 NBO Company Shares of Luxury Goods: % Value 2011-2015

Table 11 LBN Brand Shares of Luxury Goods: % Value 2012-2015

Table 12 Distribution of Luxury Goods by Format: % Value 2011-2016

Table 13 Distribution of Luxury Goods by Format and Category: % Value 2016

Table 14 Forecast Sales of Luxury Goods by Category: Value 2016-2021

Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2016-2021

Definitions

Sources

Summary 3 Research Sources

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