Marktanalyse - Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention, and Channel Loyalty), Deployment Type (On-Premises and On-Demand), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2021

MarketsandMarkets
01.2017
154 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Europa
  • Asien / Pazifik
  • Mittlerer Osten / Afrika
  • Nordamerika / USA
  • Australien
  • Mittel- / Südamerika
Sprache:
Englisch

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Rising need for competitive differentiation among organizations to increase their market shares is the factor expected to drive the loyalty management market between 2016 and 2021.”
The loyalty management market is projected to grow from USD 1.68 billion in 2016 to USD 4.59 billion by 2021, at a CAGR of 22.2% from 2016 to 2021. Major growth drivers for this market include rising need for competitive differentiation among organizations to increase their market shares, frequent shift in consumer demographics, increasing focus of loyalty programs on customer segmentations, significant rise in the use mobile technologies, and increase in the number of cardholders.
'The on-demand deployment type segment of the loyalty management market is projected to grow at the highest CAGR during the forecast period.” The on-demand deployment type segment of the loyalty management market is projected to grow at the highest CAGR during the forecast period, 2016 to 2021. Several organizations across the globe are opting for on-demand (cloud-based) loyalty management solutions, owing to various advantages offered by them, which include low infrastructure costs and improved output with qualitative results. Increasing adoption of on-demand deployment type loyalty management solutions by various organizations is expected to fuel the growth of the on-demand deployment type segment of the loyalty management market during the forecast period.
'The Latin America loyalty management market is projected to grow at the highest CAGR during the forecast period, 2016 to 2021.”
A weak economic scenario in the Latin American countries is compelling organizations in this region to boost their productivity and efficiency as well as retain their existing customers and acquire new ones. Moreover, growing consumption capacity of the middle class population in the Latin American region, increasing internet penetration, and growing user base are the factors fueling the need for targeted loyalty management solutions in the Latin American region. However, the North American region is estimated to account for the largest share of the loyalty management market in 2016. The growth of the North America loyalty management market can be attributed to the presence of key vendors of loyalty management solutions in the region.
In the process of determining and verifying the market size for several segments and subsegments through secondary research, extensive primary interviews of key industry experts were conducted. The break-up of profiles of primary participants is given below:
• By Company Type: Tier 1: 40%, Tier 2: 35%, and Tier 3: 25%
• By Designation: C level: 45%, Director level: 30%, and Others: 25%
• By Region: North America: 30%, Europe: 45%, and Asia-Pacific: 25%,
The various key vendors profiled in the report are as follows:

1. Oracle Corporation (U.S.)
2. IBM Corporation (U.S.)
3. SAP SE (Germany)
4. Aimia Inc. (Canada)
5. Comarch (Poland)
6. Bond Brand Loyalty (Canada)
7. Brierley+Partners (U.S.)
8. Epsilon (U.S.)
9. ICF International, Inc. (U.S.)
10. Kobie Marketing, Inc. (U.S.)
11. TIBCO Software (U.S.)
12. Maritz Holdings Inc. (U.S.)
13. Fidelity Information Services (FIS) (U.S.)
14. MicroStrategy, Inc. (U.S.)
15. Lumata Group (U.K.)

Research Coverage:
The report provides a picture on the loyalty management market for different industry verticals and regions. It aims at estimating size and future growth potential of the loyalty management market across different segments, such as type of solution, deployment type, organization size, vertical, and region. Furthermore, the report also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, SWOT analysis, recent developments, and key market strategies.
Key Benefits of Buying the Report:
The report will help the market leaders/new entrants in the loyalty management market by providing them the closest approximations of revenue numbers for the overall market and its subsegments. This report is expected to help stakeholders in obtaining improved understanding of the competitive landscape of the market to gain insights for better positioning their businesses and making suitable go-to-market strategies. The report also helps stakeholders to understand the pulse of the market and provides them with the information on key market drivers, restraints, challenges, and opportunities for the loyalty management market.
TABLE OF CONTENTS



1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14

1.2 MARKET DEFINITION 14

1.3 MARKET SCOPE 15

1.3.1 MARKETS COVERED 15

1.3.2 YEARS CONSIDERED FOR THE STUDY 16

1.4 CURRENCY 16

1.5 LIMITATIONS 16

1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18

2.1 RESEARCH DATA 18

2.1.1 SECONDARY DATA 19

2.1.1.1 Key data from secondary sources 19

2.1.2 PRIMARY DATA 20

2.1.2.1 Key data from primary sources 20

2.1.2.2 Key industry insights 21

2.2 MARKET SIZE ESTIMATION 22

2.2.1 BOTTOM-UP APPROACH 23

2.2.2 TOP-DOWN APPROACH 24

2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 25

2.4 RESEARCH ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 32

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL LOYALTY MANAGEMENT MARKET 32

5 MARKET OVERVIEW 36

5.1 INTRODUCTION 37

5.2 MARKET SEGMENTATION 37

5.2.1 BY SOLUTION 37

5.2.2 BY DEPLOYMENT TYPE 38

5.2.3 BY ORGANIZATION SIZE 38

5.2.4 BY VERTICAL 38

5.2.5 BY REGION 39

?

5.3 MARKET DYNAMICS 39

5.3.1 DRIVERS 40

5.3.1.1 Rising need for competitive differentiation to increase market share 40

5.3.1.2 Frequent shift of consumer demographic 41

5.3.1.3 Significant rise in mobile technology 41

5.3.1.4 Increasing focus of loyalty programs on customer segmentation 41

5.3.1.5 Increase in the number of cardholders and use of rewards points as cash 41

5.3.2 RESTRAINTS 42

5.3.2.1 Strict government rules and regulations 42

5.3.3 OPPORTUNITIES 42

5.3.3.1 Increased application of big data and machine learning 42

5.3.3.2 Increasing investments in card loyalty systems technology 42

5.3.3.3 Increased sophistication of online reward management solutions 43

5.3.4 CHALLENGES 43

5.3.4.1 Challenge to choose between build, buy, and partner 43

5.3.4.2 Low awareness about benefits of loyalty programs 43

6 INDUSTRY TRENDS 44

6.1 INTRODUCTION 44

6.2 STRATEGIC BENCHMARKING 44

7 GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION 46

7.1 INTRODUCTION 47

7.2 CUSTOMER LOYALTY 48

7.3 EMPLOYEE RETENTION 50

7.4 CHANNEL LOYALTY 52

8 GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 54

8.1 INTRODUCTION 55

8.2 ON-PREMISES 56

8.3 ON-DEMAND 57

9 GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE 58

9.1 INTRODUCTION 59

9.2 SMALL & MEDIUM-SIZED ENTERPRISES 60

9.3 LARGE ENTERPRISES 61

10 GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL 62

10.1 INTRODUCTION 63

10.2 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 64

10.3 TRAVEL & HOSPITALITY 65

10.4 RETAIL & CONSUMER GOODS 66

10.5 IT & TELECOMMUNICATION 68

10.6 MEDIA & ENTERTAINMENT 69

10.7 HEALTHCARE & LIFE SCIENCES 71

10.8 MANUFACTURING 72

10.9 OTHERS 74

11 REGIONAL ANALYSIS 76

11.1 INTRODUCTION 77

11.2 NORTH AMERICA 78

11.3 EUROPE 81

11.4 ASIA-PACIFIC 83

11.5 MIDDLE EAST & AFRICA 85

11.6 LATIN AMERICA 88

12 COMPETITIVE LANDSCAPE 92

12.1 OVERVIEW 92

12.2 LOYALTY MANAGEMENT: VENDOR ANALYSIS 92

12.3 COMPETITIVE SITUATION AND TRENDS 95

12.3.1 NEW PRODUCT LAUNCHES/DEVELOPMENTS 96

12.3.2 ACQUISITIONS 97

12.3.3 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 98

13 COMPANY PROFILES 100

(Overview, Products and Services, Financials, Strategy & Development)*

13.1 INTRODUCTION 100

13.2 ORACLE CORPORATION 101

13.3 IBM CORPORATION 104

13.4 SAP SE 107

13.5 AIMIA INC. 110

13.6 COMARCH 113

13.7 BOND BRAND LOYALTY 115

13.8 BRIERLEY+PARTNERS 117

13.9 EPSILON 120

13.10 ICF INTERNATIONAL, INC. 122

13.11 KOBIE MARKETING, INC. 125

?

13.12 TIBCO SOFTWARE 127

13.13 MARITZ HOLDINGS INC. 129

13.14 FIDELITY INFORMATION SERVICES (FIS) 131

13.15 MICROSTRATEGY, INC. 133

13.16 LUMATA GROUP 135

*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies

14 APPENDIX 137

14.1 INDUSTRY EXPERTS 141

14.2 DISCUSSION GUIDE 142

14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 146

14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 148

14.5 AVAILABLE CUSTOMIZATIONS 150

14.6 RELATED REPORTS 151

14.7 AUTHOR DETAILS 152





LIST OF TABLES



TABLE 1 GLOBAL LOYALTY MANAGEMENT MARKET: ASSUMPTIONS 26

TABLE 2 GLOBAL LOYALTY MANAGEMENT MARKET GROWTH RATE,

2014-2021 (USD MILLION, Y-O-Y %) 28

TABLE 3 GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2014—2021 (USD MILLION) 47

TABLE 4 CUSTOMER LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION) 49

TABLE 5 CUSTOMER LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION) 49

TABLE 6 EMPLOYEE RETENTION: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION) 50

TABLE 7 EMPLOYEE RETENTION: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION) 51

TABLE 8 CHANNEL LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION,

2014-2021 (USD MILLION) 52

TABLE 9 CHANNEL LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION) 53

TABLE 10 GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2014-2021 (USD MILLION) 55

TABLE 11 ON-PREMISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION,

2014-2021 (USD MILLION) 56

TABLE 12 ON-DEMAND: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION,

2014-2021 (USD MILLION) 57

TABLE 13 GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2014-2021 (USD MILLION) 59

TABLE 14 SMALL & MEDIUM-SIZED ENTERPRISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION) 60

TABLE 15 LARGE ENTERPRISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION) 61

TABLE 16 GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2014—2021 (USD MILLION) 63

TABLE 17 BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2014—2021 (USD MILLION) 64

TABLE 18 BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT,

2014—2021 (USD MILLION) 64

TABLE 19 BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION,

2014—2021 (USD MILLION) 65

TABLE 20 TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014—2021 (USD MILLION) 65

TABLE 21 TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET,

BY DEPLOYMENT, 2014—2021 (USD MILLION) 66

TABLE 22 TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014—2021 (USD MILLION) 66

TABLE 23 RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET,

BY SOLUTION, 2014—2021 (USD MILLION) 67

TABLE 24 RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET,

BY DEPLOYMENT, 2014—2021 (USD MILLION) 67

TABLE 25 RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET,

BY REGION, 2014—2021 (USD MILLION) 67

TABLE 26 IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET,

BY SOLUTION, 2014—2021 (USD MILLION) 68

TABLE 27 IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET,

BY DEPLOYMENT, 2014—2021 (USD MILLION) 68

TABLE 28 IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET,

BY REGION, 2014—2021 (USD MILLION) 69

TABLE 29 MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET,

BY SOLUTION, 2014—2021 (USD MILLION) 69

TABLE 30 MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET,

BY DEPLOYMENT, 2014—2021 (USD MILLION) 70

TABLE 31 MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014—2021 (USD MILLION) 70

TABLE 32 HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET,

BY SOLUTION, 2014—2021 (USD MILLION) 71

TABLE 33 HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET,

BY DEPLOYMENT, 2014—2021 (USD MILLION) 71

TABLE 34 HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET,

BY REGION, 2014—2021 (USD MILLION) 72

TABLE 35 MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014—2021 (USD MILLION) 72

TABLE 36 MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014—2021 (USD MILLION) 73

TABLE 37 MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION,

2014—2021 (USD MILLION) 73

TABLE 38 OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014—2021 (USD MILLION) 74

TABLE 39 OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014—2021 (USD MILLION) 74

TABLE 40 OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION,

2014—2021 (USD MILLION) 75

TABLE 41 GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION,

2014—2021 (USD MILLION) 77

TABLE 42 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2014—2021 (USD MILLION) 80

TABLE 43 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014—2021 (USD MILLION) 80

TABLE 44 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014—2021 (USD MILLION) 80

TABLE 45 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2014—2021 (USD MILLION) 81

TABLE 46 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2014—2021 (USD MILLION) 82

TABLE 47 EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2014—2021 (USD MILLION) 82

TABLE 48 EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2014—2021 (USD MILLION) 82

TABLE 49 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2014—2021 (USD MILLION) 83

TABLE 50 ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2014—2021 (USD MILLION) 83

TABLE 51 ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2014—2021 (USD MILLION) 84

TABLE 52 ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2014—2021 (USD MILLION) 84

TABLE 53 ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2014—2021 (USD MILLION) 85

TABLE 54 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2014—2021 (USD MILLION) 85

TABLE 55 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014—2021 (USD MILLION) 86

TABLE 56 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014—2021 (USD MILLION) 86

TABLE 57 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2014—2021 (USD MILLION) 87

TABLE 58 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2014—2021 (USD MILLION) 90

TABLE 59 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2014—2021 (USD MILLION) 90

TABLE 60 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2014—2021 (USD MILLION) 90

TABLE 61 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2014—2021 (USD MILLION) 91

TABLE 62 DEVELOPMENTS IN THE GLOBAL LOYALTY MANAGEMENT MARKET BETWEEN 2014 AND 2016 95

TABLE 63 NEW PRODUCT LAUNCHES/DEVELOPMENTS, 2015-2016 96

TABLE 64 ACQUISITIONS, 2014-2016 97

TABLE 65 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2014-2016 98

TABLE 66 NEW PRODUCT LAUNCHES/DEVELOPMENTS, 2015-2016 137

TABLE 67 ACQUISITIONS, 2014-2016 138

TABLE 68 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2014-2016 139





LIST OF FIGURES



FIGURE 1 RESEARCH DESIGN 18

FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION,

AND REGION 22

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23

FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24

FIGURE 5 MARKET BREAKDOWN DATA TRIANGULATION APPROACH 25

FIGURE 6 BASED ON SOLUTION, CUSTOMER LOYALTY SEGMENT PROJECTED TO LEAD

THE GLOBAL LOYALTY MANAGEMENT MARKET DURING THE FORECAST PERIOD 28

FIGURE 7 BASED ON ORGANIZATION SIZE, THE SME’S SEGMENT EXPECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29

FIGURE 8 BASED ON VERTICAL, MANUFACTURING SEGMENT PROJECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29

FIGURE 9 LATIN AMERICA LOYALTY MANAGEMENT MARKET PROJECTED TO GROW

AT THE HIGHEST CAGR BETWEEN 2016 AND 2021 30

FIGURE 10 NORTH AMERICA ACCOUNTED FOR THE LARGEST SHARE OF THE LOYALTY MANAGEMENT MARKET IN 2015 31

FIGURE 11 ADOPTION OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TECHNOLOGY IS PROJECTED TO DRIVE THE GLOBAL LOYALTY MANAGEMENT MARKET DURING THE FORECAST PERIOD 32

FIGURE 12 EMPLOYEE RETENTION SEGMENT PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 33

FIGURE 13 SMES SEGMENT PROJECTED TO GROW AT THE HIGHEST CAGR DURING

THE FORECAST PERIOD 33

FIGURE 14 MANUFACTURING SEGMENT IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34

FIGURE 15 LATIN AMERICA LOYALTY MANAGEMENT MARKET PROJECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34

FIGURE 16 CUSTOMER LOYALTY SEGMENT PROJECTED TO LEAD THE GLOBAL LOYALTY MANAGEMENT MARKET DURING THE FORECAST PERIOD 35

FIGURE 17 LOYALTY MANAGEMENT MARKET, BY SOLUTION 37

FIGURE 18 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE 38

FIGURE 19 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE 38

FIGURE 20 LOYALTY MANAGEMENT MARKET, BY VERTICAL 38

FIGURE 21 LOYALTY MANAGEMENT MARKET, BY REGION 39

FIGURE 22 LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,

AND CHALLENGES 40

FIGURE 23 STRATEGIC BENCHMARKING: LOYALTY MANAGEMENT MARKET 45

FIGURE 24 THE EMPLOYEE RETENTION SEGMENT IS PROJECTEDTO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 47

FIGURE 25 THE CUSTOMER LOYALTY SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2016 TO 2021 48

FIGURE 26 THE EMPLOYEE RETENTION SEGMENT IN LATIN AMERICA IS PROJECTED

TO REGISTER THE HIGHEST GROWTH DURING THE FORECAST PERIOD 50

FIGURE 27 THE CHANNEL LOYALTY SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52

FIGURE 28 THE ON-DEMAND DEPLOYMENT TYPE SEGMENT IS PROJECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 55

FIGURE 29 THE ON-PREMISES DEPLOYMENT TYPE SEGMENT IN LATIN AMERICA IS PROJECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 56

FIGURE 30 ON-DEMAND DEPLOYMENT TYPE SEGMENT IN LATIN AMERICA IS PROJECTED

TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57

FIGURE 31 SMALL & MEDIUM-SIZED ENTERPRISES SEGMENT IS PROJECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 59

FIGURE 32 SMALL & MEDIUM-SIZED ENTERPRISES SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 60

FIGURE 33 LARGE ENTERPRISES SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 61

FIGURE 34 THE BFSI SEGMENT IS ESTIMATED TO LEAD THE GLOBAL LOYALTY MANAGEMENT MARKET IN 2016 63

FIGURE 35 NORTH AMERICA IS ESTIMATED TO LEAD THE GLOBAL LOYALTY MANAGEMENT MARKET IN 2016 77

FIGURE 36 LOYALTY MANAGEMENT MARKET IN LATIN AMERICA IS PROJECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 78

FIGURE 37 NORTH AMERICA LOYALTY MANAGEMENT MARKET SNAPSHOT 79

FIGURE 38 LATIN AMERICA LOYALTY MANAGEMENT MARKET SNAPSHOT 89

FIGURE 40 BUSINESS STRATEGY ANALYSIS 93

FIGURE 41 COMPANIES ADOPTED NEW PRODUCT LAUNCHES, ACQUISITIONS, AND PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS AS THE KEY GROWTH STRATEGIES FROM 2014 TO 2016 94

FIGURE 42 NEW PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS ARE THE KEY STRATEGIES ADOPTED BY MARKET PLAYERS 96

FIGURE 43 GEOGRAPHIC REVENUE MIX OF THE TOP FIVE MARKET PLAYERS 100

FIGURE 44 ORACLE CORPORATION: COMPANY SNAPSHOT 101

FIGURE 45 ORACLE CORPORATION: SWOT ANALYSIS 103

FIGURE 46 IBM CORPORATION: COMPANY SNAPSHOT 104

FIGURE 47 IBM CORPORATION: SWOT ANALYSIS 106

FIGURE 48 SAP SE: COMPANY SNAPSHOT 107

FIGURE 49 SAP SE: SWOT ANALYSIS 109

FIGURE 50 AIMIA INC.: COMPANY SNAPSHOT 110

FIGURE 51 AIMIA INC: SWOT ANALYSIS 112

FIGURE 52 COMARCH: COMPANY SNAPSHOT 113

FIGURE 53 EPSILON: COMPANY SNAPSHOT 120

FIGURE 54 ICF INTERNATIONAL, INC.: COMPANY SNAPSHOT 122

FIGURE 55 ICF INTERNATIONAL, INC.: SWOT ANALYSIS 123

FIGURE 56 FIS (FIDELITY INFORMATION SERVICES): COMPANY SNAPSHOT 131

FIGURE 57 MICROSTRATEGY, INC.: COMPANY SNAPSHOT 133

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