Marktanalyse - Jeans in Romania

Euromonitor
04.2016
27 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Rumänien
Sprache:
Englisch

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Among the key developments in jeans in Romania in 2015 was the continued expansion of fast fashion retailers at the expense of economy and premium brands. Jeans are a popular clothing choice for both leisure and business settings, and quality tends to play a more influential role in purchasing decisions than branding. These factors have supported strong performances for fast fashion retailers such as H&M, C&A and Zara in the category in recent years. The most attractive features of jeans for...

Euromonitor International's Jeans in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
JEANS IN ROMANIA

Euromonitor International

April 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Jeans: Volume 2010-2015

Table 2 Sales of Jeans: Value 2010-2015

Table 3 Sales of Jeans: % Volume Growth 2010-2015

Table 4 Sales of Jeans: % Value Growth 2010-2015

Table 5 Sales of Men's Jeans: Volume 2010-2015

Table 6 Sales of Men's Jeans: Value 2010-2015

Table 7 Sales of Men's Jeans: % Volume Growth 2010-2015

Table 8 Sales of Men's Jeans: % Value Growth 2010-2015

Table 9 Sales of Women's Jeans: Volume 2010-2015

Table 10 Sales of Women's Jeans: Value 2010-2015

Table 11 Sales of Women's Jeans: % Volume Growth 2010-2015

Table 12 Sales of Women's Jeans: % Value Growth 2010-2015

Table 13 NBO Company Shares of Jeans: % Value 2011-2015

Table 14 LBN Brand Shares of Jeans: % Value 2012-2015

Table 15 Forecast Sales of Jeans: Volume 2015-2020

Table 16 Forecast Sales of Jeans: Value 2015-2020

Table 17 Forecast Sales of Jeans: % Volume Growth 2015-2020

Table 18 Forecast Sales of Jeans: % Value Growth 2015-2020

Table 19 Forecast Sales of Men's Jeans: Volume 2015-2020

Table 20 Forecast Sales of Men's Jeans: Value 2015-2020

Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2015-2020

Table 22 Forecast Sales of Men's Jeans: % Value Growth 2015-2020

Table 23 Forecast Sales of Women's Jeans: Volume 2015-2020

Table 24 Forecast Sales of Women's Jeans: Value 2015-2020

Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2015-2020

Table 26 Forecast Sales of Women's Jeans: % Value Growth 2015-2020

H&m Hennes & Mauritz SRL in Apparel and Footwear (romania)

Strategic Direction

Key Facts

Summary 1 H&M Hennes & Mauritz SRL: Key Facts

Summary 2 H&M Hennes & Mauritz SRL: Operational Indicators

Retail Operations

Summary 3 H&M Hennes & Mauritz SRL: Retail Operational Indicators 2013-2015

Internet Strategy

Competitive Positioning

Summary 4 H&M Hennes & Mauritz SRL: Competitive Position 2015

Zara Bucuresti SRL in Apparel and Footwear (romania)

Strategic Direction

Key Facts

Summary 5 Zara Bucuresti SRL: Key Facts

Summary 6 Zara Bucuresti SRL: Operational Indicators

Retail Operations

Summary 7 Zara Bucuresti SRL: Retail Operational Indicators 2013-2015

Internet Strategy

Competitive Positioning

Summary 8 Zara Bucuresti SRL: Competitive Position 2015

Executive Summary

Economic Growth Supports the Positive Development of Apparel and Footwear

Higher Wages and Lower Taxes Should Boost Consumer Spending Power

Tax Crackdown Helps Leading Multinationals To Consolidate Their Positions

Demand for High Quality and Fashionable Brands Set To Increase Towards 2020

Key Trends and Developments

International Fast Fashion Retailers Continue To Lead As Many Domestic Brands Struggle

Retail Environment Remains Underdeveloped Outside Major Urban Centres

Private Label Trump Economy Brands in the Battle for Low-income Consumers

Market Data

Table 27 Sales of Apparel and Footwear by Category: Volume 2010-2015

Table 28 Sales of Apparel and Footwear by Category: Value 2010-2015

Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015

Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015

Table 31 NBO Company Shares of Apparel and Footwear: % Value 2011-2015

Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015

Table 33 Distribution of Apparel and Footwear by Format: % Value 2010-2015

Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2015

Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020

Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020

Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020

Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 9 Research Sources

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