Marktanalyse - Internet Retailing in Brazil

Euromonitor
01.2017
43 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Brasilien
Sprache:
Englisch

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Over the review period Brazil saw a surge in the number of consumers using the internet, with an impressive 16 percentage point gain from 46% in 2011 to 62% in 2016. This trend was driven by the soaring household penetration of smartphones, which rose from just 7% in 2011 to 43% in 2016. Smartphones are thus offering Brazilian consumers a low-cost means of going online, with social media in particular being a key platform. However, the economic crisis saw Brazilians become more cautious with the...

Euromonitor International's Internet Retailing in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
INTERNET RETAILING IN BRAZIL

Euromonitor International

January 2017



LIST OF CONTENTS AND TABLES



Headlines

Trends

Online Grocery Trends

Competitive Landscape

Prospects

Channel Data

Table 1 Internet Retailing by Category: Value 2011-2016

Table 2 Internet Retailing by Category: % Value Growth 2011-2016

Table 3 Internet Retailing GBO Company Shares: % Value 2012-2016

Table 4 Internet Retailing GBN Brand Shares: % Value 2013-2016

Table 5 Internet Retailing Forecasts by Category: Value 2016-2021

Table 6 Internet Retailing Forecasts by Category: % Value Growth 2016-2021

Magazine Luiza SA in Retailing (brazil)

Strategic Direction

Company Background

Digital Strategy

Summary 1 Magazine Luiza SA: Share of Sales Generated by Internet Retailing 2014-2016

Private Label

Summary 2 Magazine Luiza SA: Private Label Portfolio

Competitive Positioning

Summary 3 Magazine Luiza SA: Competitive Position 2016

Wal-mart Brasil Ltda in Retailing (brazil)

Strategic Direction

Company Background

Digital Strategy

Summary 4 Wal-Mart Brasil Ltda: Share of Sales Generated by Internet Retailing 2014-2016

Private Label

Summary 5 Wal-Mart Brasil Ltda: Private Label Portfolio

Competitive Positioning

Summary 6 Wal-Mart Brasil Ltda: Competitive Position 2016

Executive Summary

Economic Crisis Impacts Brazilians' Willingness To Spend

Competition Strengthens As Consumers Seek Out the Best Deals

Brazilians More Likely To Spend on Groceries As They Socialise at Home

Internet Retailing Posts A Weaker Performance Despite A Wider Product Range

Retailing Expected To Post A Better Performance As Brazil's Economy Recovers

Key Trends and Developments

Economic Woes Change Brazilians' Purchasing Habits and Affect Retail Sales

Digital Environment Strengthens Its Influence on the Retail Industry

Consumers Seeking Lower Prices Drive Sales in Warehouse Clubs

Operating Environment

Informal Retailing

Opening Hours

Summary 7 Standard Opening Hours by Channel Type 2016

Physical Retail Landscape

Cash and Carry

Table 7 Cash and Carry Sales: Value 2011-2016

Table 8 Cash and Carry Sales: Value 2011-2016

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016

Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016

Table 11 Sales in Store-based Retailing by Channel: Value 2011-2016

Table 12 Store-based Retailing Outlets by Channel: Units 2011-2016

Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016

Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016

Table 15 Sales in Non-Store Retailing by Channel: Value 2011-2016

Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016

Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016

Table 18 Sales in Non-Grocery Specialists by Channel: Value 2011-2016

Table 19 Non-Grocery Specialists Outlets by Channel: Units 2011-2016

Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016

Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016

Table 22 Retailing GBO Company Shares: % Value 2012-2016

Table 23 Retailing GBN Brand Shares: % Value 2013-2016

Table 24 Store-based Retailing GBO Company Shares: % Value 2012-2016

Table 25 Store-based Retailing GBN Brand Shares: % Value 2013-2016

Table 26 Store-based Retailing LBN Brand Shares: Outlets 2013-2016

Table 27 Non-Store Retailing GBO Company Shares: % Value 2012-2016

Table 28 Non-Store Retailing GBN Brand Shares: % Value 2013-2016

Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016

Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016

Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016

Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016

Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021

Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021

Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021

Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021

Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021

Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021

Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021

Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021

Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021

Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021

Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021

Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021

Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021

Definitions

Sources

Summary 8 Research Sources

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