Studie - How Britain Shops 2008: Clothing

Verdict
05.2008
189 Seiten

 
Typ:
Studie
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Vereinigtes Königreich

Bitte wählen Sie ein Lieferformat und klicken Sie unten auf einen Bestellbutton:

PDF-Datei per E-Mail, versandkostenfrei


Introduction

Verdict Research: How Britain Shops 2008: Clothing, provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

*A thorough analysis of the way customers shop in the clothing sector, complete with profiles on the following retailers:

*Asda (George), Bhs, Debenhams, M&S, Matalan, New Look, Next, Primark, River Island, Tesco and TK Maxx.

*Each profile provides visitor and main user shares, conversion rates, loyalty rates with reasons, and key competitors.

*Data are segmented regionally and by demographic and socio-economic group. Five year historic data are provided so trends can be analysed further.

Highlights

Clothing shoppers are getting much harder to please. The share of the population shopping for clothing declined for the second year running and clothing shoppers are less likely to become main users and are less loyal this year.

Shoppers expect more. Though range and price continue to be the two main drivers of loyalty, shoppers are putting more emphasis on quality and convenience to decide their loyalty. Price is no longer a key differentiator despite the rapid rise of Primark consumers are looking for other factors to add value as well.

One in three shoppers uses Marks & Spencer for clothing. The market leader has attracted a significantly increased number of clothing shoppers this year to lengthen its lead over Next in second place to 5.7 percentage points.

Reasons to Purchase

*How Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers.

*Use this report to understand what drives your clothing customers' loyalty and find out where else they shop.

*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving according to your customers.
CHAPTER 1 INTRODUCTION 6

What is cDNA? 6

CHAPTER 2 EXECUTIVE SUMMARY 7

Key Findings 7

Retailer Highlights 10

Profile of Clothing Shoppers 14

Penetration of Clothing Shoppers 18

Retailer Usage 20

Main User Share by Region 25

Conversion Rates 26

Shopping Around 28

Loyalty 30

Drivers of Loyalty/Disloyalty 34

Drivers of Loyalty/Disloyalty 34

CHAPTER 3 ASDA (GEORGE) 39

Key Findings 39

Visitors 41

Main Users 42

Conversion Rates 44

Loyalty 45

Competitors 49

CHAPTER 4 BHS 51

Key Findings 51

Visitors 53

Main Users 54

Conversion Rates 56

Loyalty 57

Competitors 61

CHAPTER 5 DEBENHAMS 63

Key Findings 63

Visitors 65

Main Users 66

Conversion Rates 68

Loyalty 69

Competitors 73

CHAPTER 6 MARKS & SPENCER 75

Key Findings 75

Visitors 77

Main Users 78

Conversion Rates 80

Loyalty 81

Competitors 85

CHAPTER 7 MATALAN 87

Key Findings 87

Visitors 89

Main Users 90

Conversion Rates 92

Loyalty 93

Competitors 97

CHAPTER 8 NEW LOOK 99

Key Findings 99

Visitors 101

Main Users 102

Conversion Rates 104

Loyalty 105

Competitors 109

CHAPTER 9 NEXT 111

Key Findings 111

Visitors 113

Main Users 114

Conversion Rates 116

Loyalty 117

Competitors 121

CHAPTER 10 PRIMARK 123

Key Findings 123

Visitors 125

Main Users 126

Conversion Rates 128

Loyalty 129

Competitors 133

CHAPTER 11 RIVER ISLAND 135

Key Findings 135

Visitors 137

Main Users 138

Conversion Rates 140

Loyalty 141

Competitors 145

CHAPTER 12 TESCO 147

Key Findings 147

Visitors 149

Main Users 150

Conversion Rates 152

Loyalty 153

Competitors 157

CHAPTER 13 TK MAXX 159

Key Findings 159

Visitors 161

Main Users 162

Conversion Rates 164

Loyalty 165

Competitors 169

CHAPTER 14 APPENDIX 171

Basic methodology 171

The selection of parliamentary constituencies 173

Metropolitan county 173

Other 100% urban 173

Mixed urban/rural 173

Rural 174

The selection of enumeration districts 174

The selection of respondents 175

Post survey weighting 175



List of Tables

Table 1: Profile of clothing shoppers by region 2008 14

Table 2: % of active clothing shoppers regularly using each retailer 2004-2008 20

Table 3: Share of active clothing shoppers using a given retailer as their main store 2004-2008 21

Table 4: Share of active clothing shoppers naming a retailer as their main store by TV region 2008 25

Table 5: Average rate of conversion from visitor to main user by TV region 2008 26

Table 6: Average number of other stores used - by TV region 2008 28

Table 7: % of clothing shoppers that are loyal to their main store - by TV region 2008 31

Table 8: Detailed drivers of loyalty (%) 2008 35

Table 9: Clothing loyalty scores by retailer 2004-2008 36

Table 10: Clothing disloyalty scores by retailer 2004-2008 37

Table 11: What disloyal users preferred about other clothing stores 2004-2008 38

Table 12: Visitor share by region 2008 42

Table 13: Main user share by region 2008 43

Table 14: Conversion rates by region 2008 45

Table 15: Loyalty by region 2008 46

Table 16: Drivers of loyalty 2008 47

Table 17: Drivers of disloyalty 2008 47

Table 18: Potential change 2008 48

Table 19: Top retailers used in other sectors 2008 49

Table 20: Other clothing stores used 2004-2008 50

Table 21: Visitor share by region 2008 54

Table 22: Main user share by region 2008 55

Table 23: Conversion rates by region 2008 57

Table 24: Loyalty by region 2008 58

Table 25: Drivers of loyalty 2008 59

Table 26: Drivers of disloyalty 2008 59

Table 27: Potential change 2008 60

Table 28: Top retailers used in other sectors 2008 61

Table 29: Other clothing stores used 2004-2008 62

Table 30: Visitor share by region 2008 66

Table 31: Main user share by region 2008 67

Table 32: Conversion rates by region 2008 69

Table 33: Loyalty by region 2008 70

Table 34: Drivers of loyalty 2008 71

Table 35: Drivers of disloyalty 2008 71

Table 36: Potential change 2008 72

Table 37: Top retailers used in other sectors 2008 73

Table 38: Other clothing stores used 2004-2008 74

Table 39: Visitor share by region 2008 78

Table 40: Main user share by region 2008 79

Table 41: Conversion rates by region 2008 81

Table 42: Loyalty by region 2008 82

Table 43: Drivers of loyalty 2008 83

Table 44: Drivers of disloyalty 2008 83

Table 45: Potential change 2008 84

Table 46: Top retailers used in other sectors 2008 85

Table 47: Other clothing stores used 2004-2008 86

Table 48: Visitor share by region 2008 90

Table 49: Main user share by region 2008 91

Table 50: Conversion rates by region 2008 93

Table 51: Loyalty by region 2008 94

Table 52: Drivers of loyalty 2008 95

Table 53: Drivers of disloyalty 2008 95

Table 54: Potential change 2008 96

Table 55: Top retailers used in other sectors 2008 97

Table 56: Other clothing stores used 2004-2008 98

Table 57: Visitor share by region 2008 102

Table 58: Main user share by region 2008 103

Table 59: Conversion rates by region 2008 105

Table 60: Loyalty by region 2008 106

Table 61: Drivers of loyalty 2008 107

Table 62: Drivers of disloyalty 2008 107

Table 63: Potential change 2008 108

Table 64: Top retailers used in other sectors 2008 109

Table 65: Other clothing stores used 2004-2008 110

Table 66: Visitor share by region 2008 114

Table 67: Main user share by region 2008 115

Table 68: Conversion rates by region 2008 117

Table 69: Loyalty by region 2008 118

Table 70: Drivers of loyalty 2008 119

Table 71: Drivers of disloyalty 2008 119

Table 72: Potential change 2008 120

Table 73: Top retailers used in other sectors 2008 121

Table 74: Other clothing stores used 2004-2008 122

Table 75: Visitor share by region 2008 126

Table 76: Main user share by region 2008 127

Table 77: Conversion rates by region 2008 129

Table 78: Loyalty by region 2008 130

Table 79: Drivers of loyalty 2008 131

Table 80: Drivers of disloyalty 2008 131

Table 81: Potential change 2008 132

Table 82: Top retailers used in other sectors 2008 133

Table 83: Other clothing stores used 2004-2008 134

Table 84: Visitor share by region 2008 138

Table 85: Main user share by region 2008 139

Table 86: Conversion rates by region 2008 141

Table 87: Loyalty by region 2008 142

Table 88: Drivers of loyalty 2008 143

Table 89: Drivers of disloyalty 2008 143

Table 90: Potential change 2008 144

Table 91: Top retailers used in other sectors 2008 145

Table 92: Other clothing stores used 2004-2008 146

Table 93: Visitor share by region 2008 150

Table 94: Main user share by region 2008 151

Table 95: Conversion rates by region 2008 153

Table 96: Loyalty by region 2008 154

Table 97: Drivers of loyalty 2008 155

Table 98: Drivers of disloyalty 2008 155

Table 99: Potential change 2008 156

Table 100: Top retailers used in other sectors 2008 157

Table 101: Other clothing stores used 2004-2008 158

Table 102: Visitor share by region 2008 162

Table 103: Main user share by region 2008 163

Table 104: Conversion rates by region 2008 165

Table 105: Loyalty by region 2008 166

Table 106: Drivers of loyalty 2008 167

Table 107: Drivers of disloyalty 2008 167

Table 108: Potential change 2008 168

Table 109: Top retailers used in other sectors 2008 169

Table 110: Other clothing stores used 2004-2008 170

Table 111: Sample sizes by sector 2008 172



List of Figures

Figure 1: Clothing share of shopper 2004-2008 (%) 14

Figure 2: Profile of clothing shoppers by gender 2004-2008 (%) 15

Figure 3: Profile of clothing shoppers by age bracket 2004-2008 (%) 16

Figure 4: Profile of clothing shoppers by socio-economic class 2004-2008 17

Figure 5: % of consumers who shop for clothing - by demographics 2008 18

Figure 6: % of consumers who shop for clothing - by TV region 2008 19

Figure 7: Concentration of main user share of Top Five retailers 2006 22

Figure 8: Concentration of main user share of Top Five retailers 2007 23

Figure 9: Concentration of main user share of Top Five retailers 2008 24

Figure 10: Average rate of conversion from visitor to main user 2004-2008 (%) 26

Figure 11: Rate of conversion from visitors to main users by retailer 2008 (%) 27

Figure 12: Average number of other stores used 2004-2008 28

Figure 13: Average number of other stores used by retailer 2008 29

Figure 14: % of clothing shoppers that are loyal to their main store 2004-2008 30

Figure 15: % of clothing shoppers that are loyal to their main store - by demographic group 2008 31

Figure 16: % of clothing shoppers that are loyal to their main store - by retailer 2008 32

Figure 17: Percentage point change in loyalty rates since last year by retailer 2008 33

Figure 18: % of loyal main users identifying drivers of loyalty 2004-2008 34

Figure 19: Visitor share 2004-2008 % 41

Figure 20: Visitor share by demographic group 2008 % 41

Figure 21: Main user share 2004-2008 % 42

Figure 22: Main user share by demographic group 2008 % 43

Figure 23: Conversion rates 2004-2008 % 44

Figure 24: Conversion rates by demographic group 2008 % 44

Figure 25: Loyalty 2004-2008 % 45

Figure 26: Loyalty by demographics 2008 % 46

Figure 27: Preference stores 2008 % 48

Figure 28: Shopping around 2004-2008 49

Figure 29: Visitor share 2004-2008 % 53

Figure 30: Visitor share by demographic group 2008 % 53

Figure 31: Main user share 2004-2008 % 54

Figure 32: Main user share by demographic group 2008 % 55

Figure 33: Conversion rates 2004-2008 % 56

Figure 34: Conversion rates by demographic group 2008 % 56

Figure 35: Loyalty 2004-2008 % 57

Figure 36: Loyalty by demographics 2008 % 58

Figure 37: Preference stores 2008 % 60

Figure 38: Shopping around 2004-2008 61

Figure 39: Visitor share 2004-2008 % 65

Figure 40: Visitor share by demographic group 2008 % 65

Figure 41: Main user share 2004-2008 % 66

Figure 42: Main user share by demographic group 2008 % 67

Figure 43: Conversion rates 2004-2008 % 68

Figure 44: Conversion rates by demographic group 2008 % 68

Figure 45: Loyalty 2004-2008 % 69

Figure 46: Loyalty by demographics 2008 % 70

Figure 47: Preference stores 2008 % 72

Figure 48: Shopping around 2004-2008 73

Figure 49: Visitor share 2004-2008 % 77

Figure 50: Visitor share by demographic group 2008 % 77

Figure 51: Main user share 2004-2008 % 78

Figure 52: Main user share by demographic group 2008 % 79

Figure 53: Conversion rates 2004-2008 % 80

Figure 54: Conversion rates by demographic group 2008 % 80

Figure 55: Loyalty 2004-2008 % 81

Figure 56: Loyalty by demographics 2008 % 82

Figure 57: Preference stores 2008 % 84

Figure 58: Shopping around 2004-2008 85

Figure 59: Visitor share 2004-2008 % 89

Figure 60: Visitor share by demographic group 2008 % 89

Figure 61: Main user share 2004-2008 % 90

Figure 62: Main user share by demographic group 2008 % 91

Figure 63: Conversion rates 2004-2008 % 92

Figure 64: Conversion rates by demographic group 2008 % 92

Figure 65: Loyalty 2004-2008 % 93

Figure 66: Loyalty by demographics 2008 % 94

Figure 67: Preference stores 2008 % 96

Figure 68: Shopping around 2004-2008 97

Figure 69: Visitor share 2004-2008 % 101

Figure 70: Visitor share by demographic group 2008 % 101

Figure 71: Main user share 2004-2008 % 102

Figure 72: Main user share by demographic group 2008 % 103

Figure 73: Conversion rates 2004-2008 % 104

Figure 74: Conversion rates by demographic group 2008 % 104

Figure 75: Loyalty 2004-2008 % 105

Figure 76: Loyalty by demographics 2008 % 106

Figure 77: Preference stores 2008 % 108

Figure 78: Shopping around 2004-2008 109

Figure 79: Visitor share 2004-2008 % 113

Figure 80: Visitor share by demographic group 2008 % 113

Figure 81: Main user share 2004-2008 % 114

Figure 82: Main user share by demographic group 2008 % 115

Figure 83: Conversion rates 2004-2008 % 116

Figure 84: Conversion rates by demographic group 2008 % 116

Figure 85: Loyalty 2004-2008 % 117

Figure 86: Loyalty by demographics 2008 % 118

Figure 87: Preference stores 2008 % 120

Figure 88: Shopping around 2004-2008 121

Figure 89: Visitor share 2004-2008 % 125

Figure 90: Visitor share by demographic group 2008 % 125

Figure 91: Main user share 2004-2008 % 126

Figure 92: Main user share by demographic group 2008 % 127

Figure 93: Conversion rates 2004-2008 % 128

Figure 94: Conversion rates by demographic group 2008 % 128

Figure 95: Loyalty 2004-2008 % 129

Figure 96: Loyalty by demographics 2008 % 130

Figure 97: Preference stores 2008 % 132

Figure 98: Shopping around 2004-2008 133

Figure 99: Visitor share 2004-2008 % 137

Figure 100: Visitor share by demographic group 2008 % 137

Figure 101: Main user share 2004-2008 % 138

Figure 102: Main user share by demographic group 2008 % 139

Figure 103: Conversion rates 2004-2008 % 140

Figure 104: Conversion rates by demographic group 2008 % 140

Figure 105: Loyalty 2004-2008 % 141

Figure 106: Loyalty by demographics 2008 % 142

Figure 107: Preference stores 2008 % 144

Figure 108: Shopping around 2004-2008 145

Figure 109: Visitor share 2004-2008 % 149

Figure 110: Visitor share by demographic group 2008 % 149

Figure 111: Main user share 2004-2008 % 150

Figure 112: Main user share by demographic group 2008 % 151

Figure 113: Conversion rates 2004-2008 % 152

Figure 114: Conversion rates by demographic group 2008 % 152

Figure 115: Loyalty 2004-2008 % 153

Figure 116: Loyalty by demographics 2008 % 154

Figure 117: Preference stores 2008 % 156

Figure 118: Shopping around 2004-2008 157

Figure 119: Visitor share 2004-2008 % 161

Figure 120: Visitor share by demographic group 2008 % 161

Figure 121: Main user share 2004-2008 % 162

Figure 122: Main user share by demographic group 2008 % 163

Figure 123: Conversion rates 2004-2008 % 164

Figure 124: Conversion rates by demographic group 2008 % 164

Figure 125: Loyalty 2004-2008 % 165

Figure 126: Loyalty by demographics 2008 % 166

Figure 127: Preference stores 2008 % 168

Figure 128: Shopping around 2004-2008 169

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

Über marktforschung.de

Branchenwissen an zentraler Stelle bündeln und abrufbar machen – das ist das Hauptanliegen von marktforschung.de. Unser breites Informationsangebot rund um die Marktforschung richtet sich sowohl an Marktforschungsinstitute, Felddienstleister, Panelbetreiber und Herausgeber von Studien, Marktdaten sowie Marktanalysen als auch an deren Kunden aus Industrie, Handel und Dienstleistungsgewerbe.

facebook twitter google plus