Studie - Hair Care in China

Euromonitor
04.2017
27 Seiten

 
Typ:
Studie
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
China
Sprache:
Englisch

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Thanks to rising purchasing power and consciousness of personal appearance amongst Chinese consumers in general, there was a product segmentation trend in hair care in 2016. In line with the increasing demand for personalised hair care, many manufacturers focused on the launch of new series targeting specific users, represented by the Dove Men Care Elements Series specifically for men, released by Unilever China in 2016.

Euromonitor International's Hair Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HAIR CARE IN CHINA

Euromonitor International

April 2017



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Hair Care by Category: Value 2011-2016

Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016

Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016

Table 4 NBO Company Shares of Hair Care: % Value 2012-2016

Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016

Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016

Table 7 LBN Brand Shares of Colourants: % Value 2013-2016

Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016

Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016

Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016

Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021

Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021

Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021

L'Oréal China in Beauty and Personal Care (china)

Strategic Direction

Summary 1 L'Oréal China: Key Facts

Competitive Positioning

Summary 2 L'Oréal China: Competitive Position 2016

Executive Summary

Robust Growth Despite the Cooling Chinese Economic Environment

Internet Retailing Drives Growth in Sales

International Players Take the Lead, Whilst Local Manufacturers Are Catching Up

Products With Specific Features Are Favoured

Healthy Growth Momentum Is Anticipated in the Forecast Period

Key Trends and Developments

Premiumisation Trend Leads To Growth in Sales

Online Distribution Plays A Vital Role

Sets/kits Prevail in Beauty and Personal Care

Market Data

Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016

Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016

Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016

Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016

Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016

Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016

Table 21 Distribution of Beauty and Personal Care by Format: % Value 2011-2016

Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2016

Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021

Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021

Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021

Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021

Sources

Summary 3 Research Sources

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