Marktanalyse - Global Prices Study 2018

ESOMAR Global Pricing Study 2018

ESOMAR
09.2018
47 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Europa
  • Asien / Pazifik
  • Mittlerer Osten / Afrika
  • Nordamerika / USA
  • Australien
  • Mittel- / Südamerika
Sprache:
Englisch

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PDF version + access to Excel tool to build custom reports, versandkostenfrei


Hinweise:

Abstract

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library and is a unique guide in the planning and purchasing of market research. The Global Prices Study, run every two years, provides insights in the price of research around the world and examines differences in pricing that exist between countries, between types of research projects (and methodology) and over time. For almost 20 years, this biennial comparative analysis has been consistently regarded as one of the most important yardsticks in our profession.
The Global Prices Study 2018 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.
This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional feedback on the timely payment of invoices, which is a must-read section for both suppliers and buyers alike.
Quotes were provided by 636 agencies across 116 countries (compared to 629 agencies across 123 countries in 2016). The data was collected between March and June, 2018. The Excel tool is made available to you, enabling you to:
  • Build custom reports by selecting regions, countries and projects of interest
  • Compare median prices
  • Explore price indices and details of samples and quote ranges
CONTENT:

Introduction
Project 1 - Usage and Attitude Study
Project 2 - 20-Week Tracking Study
Project 3 - Focus Groups
Project 4 - Online Discussions
Project 5 - Social Media Listening
Project 6 - B2B Research
Project 7 - Mobile Customer Satisfaction
Commercial Tariffs
Issues Surrounding Quantitative Studies
Issues Surrounding Qualitative Research
Global Index
Median Prices 2010 to 2018
Prices by Region and Sub-Region
Prices by Country
Appendix
Exchange Rates and Glossary

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

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