Studie - Fragrances in China

Euromonitor
04.2017
27 Seiten

 
Typ:
Studie
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
China
Sprache:
Englisch

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PDF-Datei per E-Mail, versandkostenfrei


There is growing popularity of niche fragrances amongst Chinese consumers, who prefer niche brands over mass brands. Key Opinion Leaders (KOL) have played an important role in fragrances. Jo Malone, SergeLutens, L'ArtisanParfumeur, Acqua di Parma and Diptyque are the brands that have been recommended by KOL, and are well-received by Chinese consumers. In particular, Jo Malone recorded strong value growth in 2016, thanks to its unique marketing strategies, strong resource support from Estée Laude...

Euromonitor International's Fragrances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
FRAGRANCES IN CHINA

Euromonitor International

April 2017



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Fragrances by Category: Value 2011-2016

Table 2 Sales of Fragrances by Category: % Value Growth 2011-2016

Table 3 NBO Company Shares of Fragrances: % Value 2012-2016

Table 4 LBN Brand Shares of Fragrances: % Value 2013-2016

Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2013-2016

Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2013-2016

Table 7 Forecast Sales of Fragrances by Category: Value 2016-2021

Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2016-2021

Hangzhou Mary Kay Cosmetics Co in Beauty and Personal Care (china)

Strategic Direction

Key Facts

Summary 1 Hangzhou Mary Kay Cosmetics Co: Key Facts

Competitive Positioning

Summary 2 Hangzhou Mary Kay Cosmetics Co: Competitive Position 2016

L'Oréal China in Beauty and Personal Care (china)

Strategic Direction

Summary 3 L'Oréal China: Key Facts

Competitive Positioning

Summary 4 L'Oréal China: Competitive Position 2016

Executive Summary

Robust Growth Despite the Cooling Chinese Economic Environment

Internet Retailing Drives Growth in Sales

International Players Take the Lead, Whilst Local Manufacturers Are Catching Up

Products With Specific Features Are Favoured

Healthy Growth Momentum Is Anticipated in the Forecast Period

Key Trends and Developments

Premiumisation Trend Leads To Growth in Sales

Online Distribution Plays A Vital Role

Sets/kits Prevail in Beauty and Personal Care

Market Data

Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016

Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016

Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016

Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016

Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016

Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016

Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016

Table 16 Distribution of Beauty and Personal Care by Format: % Value 2011-2016

Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2016

Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021

Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021

Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021

Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021

Sources

Summary 5 Research Sources

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