Marktanalyse - Direct Selling in Germany

Euromonitor
12.2016
34 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Deutschland
Sprache:
Englisch

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The direct selling industry in Germany continued to be dominated by women in 2016. According to the German Direct Sellers Association, around 80% of the industry’s 206,000 direct sellers or employees in Germany are female. Women tend to see direct selling as a hobby as well as a means of earning extra money. Selling cosmetics in particular is often seen by women as an opportunity to get friends together and turn it into a social event. Accordingly, party plans are the most popular direct selling...

Euromonitor International's Direct Selling in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
DIRECT SELLING IN GERMANY

Euromonitor International

December 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Channel Data

Table 1 Direct Selling by Category: Value 2011-2016

Table 2 Direct Selling by Category: % Value Growth 2011-2016

Table 3 Direct Selling GBO Company Shares: % Value 2012-2016

Table 4 Direct Selling GBN Brand Shares: % Value 2013-2016

Table 5 Direct Selling Forecasts by Category: Value 2016-2021

Table 6 Direct Selling Forecasts by Category: % Value Growth 2016-2021

Executive Summary

Retailing Continues To Register Positive Growth in 2016

Omni-channel Retailing Sees Strong and Growing Investment

Non-grocery Specialists Outperform Grocery Retailers As Competition Intensifies

Grocery Retailers Continue To Lead

Ongoing Growth To Be Driven by Technology, Innovation and Pricing

Key Trends and Developments

Economic Development Supports Retailing Growth

Mobile, Well-informed and Increasingly Spontaneous - Changing Consumer Behaviour Through Digitisation Fuels Further Investment in Omni-channel Retailing

Shopping Behaviour Increasingly Characterised by Polarisation

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type 2016

Physical Retail Landscape

Cash and Carry

Table 7 Cash and Carry Sales: Value 2011-2016

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016

Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016

Table 10 Sales in Store-based Retailing by Channel: Value 2011-2016

Table 11 Store-based Retailing Outlets by Channel: Units 2011-2016

Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016

Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016

Table 14 Sales in Non-Store Retailing by Channel: Value 2011-2016

Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016

Table 17 Sales in Non-Grocery Specialists by Channel: Value 2011-2016

Table 18 Non-Grocery Specialists Outlets by Channel: Units 2011-2016

Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016

Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016

Table 21 Retailing GBO Company Shares: % Value 2012-2016

Table 22 Retailing GBN Brand Shares: % Value 2013-2016

Table 23 Store-based Retailing GBO Company Shares: % Value 2012-2016

Table 24 Store-based Retailing GBN Brand Shares: % Value 2013-2016

Table 25 Store-based Retailing LBN Brand Shares: Outlets 2013-2016

Table 26 Non-Store Retailing GBO Company Shares: % Value 2012-2016

Table 27 Non-Store Retailing GBN Brand Shares: % Value 2013-2016

Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016

Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016

Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016

Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016

Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021

Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021

Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021

Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021

Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021

Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021

Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021

Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021

Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021

Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021

Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021

Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021

Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021

Definitions

Sources

Summary 2 Research Sources

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